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Using Social Media Strategically to Increase Web Traffic

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An introduction on how to use digg and stumbleupon strategically as ways to increase your website traffic.

Published in: Technology, News & Politics

Using Social Media Strategically to Increase Web Traffic

  1. 1. Using Social Media Strategically to Drive Web Traffic By Danielle Brigida [email_address] Photo by ness730
  2. 2. Social Media is an “umbrella term” for… Social Networking Social Bookmarking Social News Photo by waynejackson
  3. 3. What is Digg ? Photo by Mike Carroll
  4. 4. Digg demographics: <ul><li>Age Range: 25-34 </li></ul><ul><li>About 65% male </li></ul><ul><li>International </li></ul><ul><li>25 million unique visitors a month </li></ul>
  5. 5. Digg 101: <ul><li>Users submit links. </li></ul><ul><li>Other users vote--or “digg”--links they like. </li></ul><ul><li>The more votes a link has, the more popular it becomes. </li></ul><ul><li>If a link gets enough “diggs” in a 24 hour period, it makes it to the Digg.com homepage. </li></ul>
  6. 6. Digg homepage . . . JACKPOT! Photo by rhoadeecha
  7. 7. Endangered Cats on Digg
  8. 8. Endangered Cat Stats 1,584 43,703 from Digg 4,834 from other places TOTAL: 48,537  
  9. 9. Your Site RSS Blogs
  10. 10. Digg Helps Diversify Your Inbound Links
  11. 11. Results
  12. 12. Digg Isn’t Easy
  13. 13. Tips and Tricks Image by Micah Johnson From www.chiefingredient.com
  14. 14. What is StumbleUpon?
  15. 15. StumbleUpon <ul><li>4.5 million members </li></ul><ul><li>1.5 million unique visitors a month </li></ul><ul><li>56% male </li></ul><ul><li>Age Range: 45-54 </li></ul>
  16. 16. Say I like puppies… #1. I download the StumbleUpon toolbar. #2. I create a basic profile, checking boxes that relate to puppies (and other things I like). 
  17. 17. Browse and Rate <ul><li>Discover and rate your pages and others. </li></ul><ul><li>Build relationships with other “Stumblers” with similar interests. </li></ul><ul><li>Rate anyone who mentions you! It will reward them with traffic. </li></ul>
  18. 18. You Want More “Thumbs” Photo by Vern Hart
  19. 19. Let “Stumblers” Rate You
  20. 20. What the “thumbs” look like…
  21. 21. StumbleUpon Stats Spend Longer on Site Lower Bounce Rate Photo from Morguefile.com Laurenatclemson on Flickr
  22. 22. Profile Development Pays Off!
  23. 23. Takeaways… <ul><li>Be ready to invest time. </li></ul><ul><li>Create and submit unique material. </li></ul><ul><li>Find your niche. </li></ul><ul><li>Invest and reciprocate. </li></ul><ul><li>Social media can supplement more traditional methods. </li></ul>Photo by Jack Fiallos
  24. 24. Questions? Photo by jn2race

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