Matthew Brown Head of Special
Projects SEOmoz Twitter: @MatthewJBrown Slideshare: MatthewBrownPDX http://www.portlandground.com/archives/2003/05/steel_bridge_an.php

Semantic Search Engine Optimization (Semantic
SEO) is the use of techniques from the Semantic Web technology stack for: 1.sending detailed information about the meaning of your page content to search engines and other data consumers, 2. in a way that can be easily processed by computers. Good definition of Semantic SEO: http://bit.ly/kUW0fJ

Schema: A specific vocabulary So
what’s schema.org? Microdata? RDFa? http://www.seomoz.org/blog/schema-examples

There are many languages and
vocabularies for structured data

To get started, focus on
Schema.org and Open Graph

What types of rich snippets
does Google support? bit.ly/xWKwcU

How do to each one?
SEOGadget has you covered - http://bit.ly/13GqNVO

How do I troubleshoot rich
snippets? http://bit.ly/105kY02

“If your site has very
few pages, or very few pages with marked-up structured data, it may not be picked up by the rich snippets system.” There are non-obvious things you may need to troubleshoot

All else fails? Try Google’s
mystery form: http://bit.ly/yZ8vkb

Rich Snippets can take up
30 days or more. Don’t panic. Study at: http://bit.ly/P6pF4n

Facebook: Open Graph Protocol @MatthewJBrown
#SMX Munich

@Facebook Germany - #10 http://bit.ly/iaNZcP
MatthewJBrown #SMX Munich

Use OG markup to optimize
from start to finish

Everything just got bigger on
FB - More Info!

http://developers.facebook.com/docs/opengraphprotocol/
Remember Open Graph Actions?

New OG Action Opportunities -
More info!

Twitter Cards - http://bit.ly/KoJJPx

Twitter Cards Apps and Links
- http://bit.ly/XWvyn9

.com Breadcrumbs (Competition: Easy)

.de Breadcrumbs (Competition: Very Easy)

.com Recipes (Competition: BRUTAL)

.de Recipes (Competition: low)

.com Events (Competition: Medium)

.de Events (Competition: Medium)

.com Products (Medium) – Reviews:
(Hard)

.de Products (Easy) – Reviews:
(Medium)

Only 1,620 domains using Schema
for hotels! 655 for restaurants, 435 for auto dealers

Want to check semantic markup
stats? http://sindice.com/stats/basic-stats/

Yes. We’ve seen up to
70% growth in CTR

Structured Data Testing Tool -
http://bit.ly/tKrxY

Structured Data WMT Data is
solid

Facebook Object Debugger:
http://developers.facebook.com/tools/debug

Schema Creator from Raven: http://schema-creator.org/

Wordpress Schema plugin from Raven:
http://wordpress.org/extend/plugins/schema-creator/

The Good Relations blog for
ecommerce markup: Bookmark This!

Sindice.com – Semantic web search
engine

Raven has an excellent schema.org
guide here: http://raventools.com/blog/an-seos-guide-to-schema-org/

Proposed schemas:
http://www.w3.org/wiki/WebSchemas/SchemaDotOrgProposals

Semantic SEO Follow List Folks
who have some SEO/Semantic Web crossover: Aaron Bradley - @aaranged – Hands down the best curator of semantic happenings on the SEO side. When he blogs at http://www.seoskeptic.com it’s not to be missed. Jeff Preston - @JeffreyPreston – Lead SEO at Disney Corp. Happens to be speaking at the Semantic Web 2012 conference Sean Golliher - @SeanGolliher – Publisher of SEMJ – writes occasionally for http://www.semanticweb.com Jay Myers - @jaymyers – Best Buy lead dev and RDFa proponent. He’s the man responsible for Best Buy’s 30% CTR increase with rich snippets. Dan Brickley - @DanBri – Schema.org outreach for Google, works on proposed Schema.org specs People who have both search and semantic backgrounds

Semantic Tech Pros Semantic Tech
Folks who are very smart and say things I don’t get: Martin Hepp- @MFHepp– Heads up Good Relations, which is the most extensive vocabulary for e-commerce data Manu Sporny - @ManuSporny – Leader of the W3C working group for RDF. The man leading the charge for the RDF spec. Lin Clark - @LinClark – Works on the linked data/RDF integration for Drupal. Codes neat linked data things for Drupal. Gregg Kellogg - @Gkellogg – Semantic Web Developer of all trades. Wrote the Structured Data Linter. Aaron Bradley’s gigantic Semantic Twitter Group: https://twitter.com/i/#!/aaranged/semantic-web - Like tapping into the Matrix of semantic tech information. People building semantic tech tools and standards