Social Media and Government: Five Mega-Trends

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Describes five social media megatrends for government. A presentation for the National Association of State CIO's

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Social Media and Government: Five Mega-Trends

  1. 1. Five Megatrends:Government and Social Media Mark W. Schaefer @markwschaefer www.businessesGROW.com
  2. 2. TRANSPARENCY
  3. 3. TRANSPARENCY• “This is a terrible time to be a control freak.”• 48% of adult Internet users have looked for information about a public policy or issue• 41% have downloaded government forms• 35% have researched government documents or statistics• 25% have received online advice from a government agency
  4. 4. ENGAGEMENT
  5. 5. ENGAGEMENTThe opportunity of social mediaand government is not economicor technological. It’s emotional.”Aneesh Chopra, CTO of the U.S. Government
  6. 6. The positives• Creates better decisions by capturing local knowledge• Increases capacity of society to understand complexity of problems• Increases public support by legitimizing the solutions
  7. 7. HUMANIZEGOVERNMENT
  8. 8. HUMANIZE“Social media is not a secondwebsite, it’s a community.”— Tristram Perry, U.S. State Department
  9. 9. Humanize– Spark discussion and give people a reason to belong.– Know your market and customize your information for your audience.– Develop unique, engaging content.– Post regularly.– Set goals and reassess them periodically.
  10. 10. CRISIS
  11. 11. REAL-TIME COMMUNICATION
  12. 12. 311 Twitter service8 million requestsPublic resolution statsOpen API
  13. 13. GSA-sponsored site
  14. 14. BLOG:www.businessesGROW.com TWITTER @markwschaefer EMAILMSchaefer700@gmail.com

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