Business Promotion On Delicious Kanika

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Business Promotion On Delicious Kanika

  1. 1. Business Promotion on Delicious <ul><li>Presented By: </li></ul><ul><li>Kanika Malhotra </li></ul><ul><li>[email_address] </li></ul><ul><li>Tuesday July 28th, 2009 </li></ul>
  2. 2. Presentation Includes: <ul><li>About Delicious </li></ul><ul><li>What users can do on Delicious </li></ul><ul><li>What are Tags </li></ul><ul><li>Tag Hints </li></ul><ul><li>Reasons for using Delicious </li></ul><ul><li>How to store bookmarks on Delicious </li></ul><ul><li>How to keep bookmarks private </li></ul><ul><li>How to search for the link </li></ul><ul><li>How social bookmarking display results </li></ul><ul><li>How to promote business on Delicious </li></ul>
  3. 3. About Delicious <ul><li>Delicious is a social bookmarking site where users can </li></ul><ul><ul><li>Store Bookmarks </li></ul></ul><ul><ul><li>Share Bookmarks </li></ul></ul><ul><ul><li>Organize Bookmarks </li></ul></ul><ul><ul><li>Manage bookmarks </li></ul></ul><ul><li>A research conducted in April 2009 shows that Delicious have more than 5.3 million users and 150 million bookmarked URLs </li></ul><ul><li>Delicious was founded in 2003 and acquired in 2005 by Yahoo! </li></ul>
  4. 4. What can users do on Delicious <ul><li>Users can </li></ul><ul><ul><li>tag bookmarks with keywords </li></ul></ul><ul><ul><li>view other users public bookmarks </li></ul></ul><ul><ul><li>keep private bookmarks </li></ul></ul><ul><ul><li>search for tagged bookmarks </li></ul></ul><ul><ul><li>see most-bookmarked sites </li></ul></ul><ul><ul><li>share bookmarks with other users </li></ul></ul>
  5. 5. What are Tags? <ul><li>one-word descriptors used to describe a bookmark </li></ul><ul><li>can be renamed or deleted any time </li></ul><ul><li>you can use as many tags as you like </li></ul><ul><li>make easier to search for the information later </li></ul>Tags
  6. 6. Tag Hints <ul><li>Tag should be of one word, as space bar identifies another tag in Delicious </li></ul><ul><li>Do not use comma </li></ul><ul><li>Use underscore ( _ ) to combine words </li></ul><ul><li>For example – video_game, real_estate, cellphones </li></ul>
  7. 7. Reasons for using Delicious <ul><li>It allows you to access your bookmarks from anywhere you have a web access </li></ul><ul><li>You can continue to access your bookmarks even when your computer crashes or you get a new computer </li></ul><ul><li>Easy to search your bookmarks by keywords and tags </li></ul><ul><li>You can share your bookmarks / websites with your colleagues, peers etc. </li></ul><ul><li>Subscribe to other users’ Delicious bookmarks </li></ul><ul><li>Keep yourself updated with popular sites and tags </li></ul>
  8. 8. How to store bookmarks on Delicious <ul><li>Step 1 </li></ul><ul><li>Sign in to your Delicious account </li></ul>Enter your user name & password
  9. 9. How to store bookmarks on Delicious <ul><li>Step 2 </li></ul><ul><li>Click on “Save a new bookmark” link, which is located on the right side </li></ul>Click on “Save a new bookmark”
  10. 10. How to store bookmarks on Delicious <ul><li>Step 3 </li></ul><ul><li>Enter the URL of the site, which you want to save, and click on the “Next” button </li></ul>Enter URL of the site, which you want to save
  11. 11. How to store bookmarks on Delicious <ul><li>Step 4 </li></ul><ul><li>Enter Title, Notes and Tags. Click on the “Save” button. </li></ul>Enter Title, Notes & Tags
  12. 12. How to keep bookmarks private <ul><li>By default, your bookmarks are visible to everyone </li></ul><ul><li>To make it private - </li></ul><ul><ul><li>Check “Do Not Share” before saving, when you are bookmarking the site or the page </li></ul></ul>Check “Do Not Share”
  13. 13. How to search for the link <ul><li>Step 1 </li></ul><ul><li>Search for a topic by entering keyword(s) in the search box in the top right hand corner </li></ul><ul><li>Enter Keyword </li></ul><ul><li>Choose option </li></ul><ul><li>Click on the “Search” button </li></ul>
  14. 14. How social bookmarking display results Number of times people bookmarked it Dark blue – More people tagged it First time saved by Clicking on number, shows who has stored it & their notes
  15. 15. How to promote business on Delicious <ul><li>Submit carefully </li></ul><ul><ul><li>Use relevant tags and add notes, as it will help others find your story and bookmark it </li></ul></ul><ul><li>Use popular tags </li></ul><ul><ul><li>Use tag cloud feature to find popular tags </li></ul></ul>
  16. 16. How to promote business on Delicious <ul><li>Concentrate on the content </li></ul><ul><ul><li>Create a resource that Delicious users are likely to bookmark </li></ul></ul><ul><li>Use “Add to Del.icio.us” link </li></ul><ul><ul><li>Make sure to use “Add to Del.icio.us” link at the end of your blog post, articles etc. as it will increase the chances of your post being bookmarked </li></ul></ul><ul><li>Choose title carefully </li></ul><ul><li>Submit on sites like Digg, Mixx etc. </li></ul><ul><li>Use Delicious button on your site </li></ul><ul><li>Grow your network on Delicious </li></ul>
  17. 17. Benefits of using Delicious <ul><li>Share your bookmarks with others </li></ul><ul><ul><li>give people the link to your public bookmarks. For example - </li></ul></ul><ul><ul><li>http://www.delicious.com/kanikamalhotra </li></ul></ul><ul><ul><li>give people the link to the specific tag in your bookmarks. For example - http://www.delicious.com/kanikamalhotra/health </li></ul></ul><ul><li>Keep yourself updated </li></ul><ul><ul><li>you can keep yourself updated by checking Delicious hot list, which is displayed on the homepage </li></ul></ul><ul><li>Research </li></ul><ul><ul><li>researchers can keep track of all the articles, post etc. written on that topic and gather lots of information on it </li></ul></ul>
  18. 18. Benefits of using Delicious <ul><li>Subscribe to your favorite users & subjects </li></ul><ul><li>Subscribe to the user </li></ul><ul><ul><li>Go to the user's page and at the bottom, click on “RSS Feed for these Bookmarks” </li></ul></ul>Click on “RSS Feed for these Bookmarks”
  19. 19. Benefits of using Delicious <ul><li>Subscribe to the tag </li></ul><ul><ul><li>click on “See all bookmarks tagged” at the top left of the search results </li></ul></ul>Click on “See all bookmarks tagged” Click on “RSS feed for these Bookmarks”
  20. 20. Benefits of using Delicious <ul><li>Build a network </li></ul><ul><li>How to add other user(s) to your network </li></ul><ul><ul><li>when you are on a user’s page, under the search box at the top right, click “Add to Network” </li></ul></ul>Click on “Add to Network”
  21. 21. Benefits of using Delicious <ul><li>How to search for a user </li></ul><ul><ul><li>Click on “Go to a user” option </li></ul></ul><ul><ul><li>Type User name </li></ul></ul><ul><ul><li>Press Enter </li></ul></ul>Click on “Go to a user” Type User name
  22. 22. Happy Bookmarking!

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