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Listening and Engaging Influencers with Social Media By Danielle Brigida National Wildlife Federation
Part 1: Listening
Main Ways to Listen Online Keywords  ,[object Object]
Key individuals
Branding mistakes
Program referencesReferring Traffic ,[object Object]
Omniture
Facebook insights,[object Object]
Just RSS Your Searches!RSS = Real Simple Syndication
NWF’s Social Listening Dashboard(changes all the time)
Research Your Audience ,[object Object],- Trends - Alerts - Reader (RSS feed) ,[object Object]
Keyword search
Survey/Polls- Surveymonkey.com - Polldaddy.com
When Building a Free Dashboard  It’s all about the feeds…
is Your Friend Google Analytics Google Alerts Google Reader Google Insights Google Webmaster Step 1: Listen
Compare Keywords to Use http://www.google.com/insights/search/#
Social Sites  ,[object Object]
Icerocket
Search.Twitter
Blogpulse
Boardreadr
Kurrently,[object Object]
Create a “Dashboard” You’ll Actually  Use
Brand Management: Postling.com
Specific Programs May Want Their Own Dashboard
Make Use of Your Dashboard to Watch Trends Too!
Share Search Feeds with Google Bundles1. Click Browse for Stuff in Google Reader 2. Drag and drop RSS Feeds
Twitter Listening…
www.prnewsonline.com Searching Twitter:http://search.twitter.com
Finding people via Twitter Twellow Wefollow Followerwonk Twitter Lists  Friends of friends Search.twitter
www.prnewsonline.com Search: ,[object Object]
 Location
 Dates
 Feelings
 Links/RTs,[object Object]
Search Shortened Linkshttp://backtweets.com
Find people to follow Twellow Wefollow Twibes Followerwonk Twitter Lists  Friends of friends Search.twitter
Directory: We Follow
Monthly Top Content
Listen to Sharing Behaviors
Test and Track Results
Addthis Analytics
We Use Small Act Thrive to Track Interactions

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Listening and Engaging People With Social Media