This presentation discusses how a brand on facebook can be measured on its performance.

1. FACEBOOK INSIGHTS : MEASURING
PERFORMANCE OF A BRAND ON
FACEBOOK
TEAM ZERONES
AISHWARYA
MOVIN
PRAVEEN SALIM
VIJAY KIRTHI
DINESH
VIGNESH

2. How do we
measure?
• FAN REACH – Number of fans
• ORGANIC REACH- Number of
people who have SEEN the post (both
fans and non fans)
• ENGAGEMENT- Number of people
clicked anywhere in the post.
• PEOPLE TALKING ABOUT THIS
– Likes , comments and shares
• CLICK THROUGH RATES –
Number of people who have clicked a
link in your content
• NEGATIVE FEEDBACK – Include
negative feedback on posts, hiding
posts , hiding all future post , unliking
the page or reporting it as SPAM.
• Bench marking brands performance
against competitors in Facebook
• Analyze individual user posts , track
response rates and times.

3. FACEBOOK INSIGHTS
PAGE INSIGHTS : Understanding how people interact with the Facebook Page , How many
people are being reached and who they are. This is available after at least 30 likes are obtained
for the page. Demographic data of the people can be obtained. It also tells how people are
discovering and reponding to posts.
DOMAIN INSIGHTS : Understanding the value Facebook is driving to the brands website ,
without the implementation of Facebook platform features such as social plugins.

4. Parameters to check
Is the Page Information available?
Is the website information available?
What is the number of likes?
How many Posts by Page?
How many Posts per Day?
What is the average number of Likes, Comments & Shares per post?
Posts per type: 79.2% 20.8%
Timing: Way off.
Length of posts: Between 100 and 500 characters.
Curiosity: You should ask more questions.
Hashtags: Using.
Posts by others
Everyone can post to your timeline? Yes.
Posts by fans: Happens on a daily basis.
Response Rate: Catastrophic.
Response Time: Not good at all.

7. 43
PUMA
53
Average
LikeRank
55
Average in
Clothing
56
Similar
Brands

8.  Not all companies achieve success on Facebook, regardless of their
size.
 Provides you with recommendations and feedback on your
company's presence on Facebook.
 The recommendations are customized for your Facebook Page and
the analysis is based on the metrics that we have found to be
important - presence, dialogue, action and information.
 LikeAlyzer is free, you don't have to register and there is no need
for application authorization.