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28 Facebook Metrics Every Community Manager Should Track


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This deck is about how Simplify360 can make a community manager's life more easier by providing meaningful insights from the Facebook data.

Published in: Social Media, Technology, Business
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28 Facebook Metrics Every Community Manager Should Track

  1. 1. 28 Facebook Metrics Every Community Manager should track
  2. 2. Objectives  To showcase the strength of Simplify360 as the one stop access point for addressing your Facebook Analytics Requirements.  To illustrate how you can use Simplify360 to optimize your Facebook strategy  To show how you can optimize your Facebook channel using advanced insights.
  3. 3. Metrics for Your Facebook Page 3
  4. 4. Four Key Performance Areas Post Statistics • Analyze individual post made by the page and sort respectively. Fan Statistics • Understand the growth and demographics of your Fans. • Identify the most active fans. Page Statistics • Understand the trend in the activities on the page. • Analyze the impact of the posts. Engagement and Response • View detailed engagement and responses metrics.
  5. 5. Simplify360 Facebook Analytics Facebook Analytics have 6 separate analytical dashboards. • Post Statistics • Fan Statistics • Page Fans • Page Statistics • Engagement and Response • Compare Note: You can saves graphs/charts as image or download in excel sheets. You can also filter the information by dates. 5
  6. 6. #1 Benchmark your Engagement  Facebook Engagement Score measures the activity of the fans on page.  Influence Score measures the reach of the page. 6
  7. 7. #2. Measure your Post’s performance Detailed analytics for every post made by the page and posts by others. (Likes, Comments, Shares, Engagement Rate, Sentiment, Demographics) If you have added the page as admin than you can even like, comment, share and delete from Simplify360. 7
  8. 8. #3. Keep a check on your community growth Trend Graphs of Facebook Community growth and Fan Engagement 8
  9. 9. #4. Know how your fans are discovering you. Trend in the distribution of the Fan Sources along with the list of Top cities and their growth rates. 9
  10. 10. #5. Know your community’s language Distribution of the Top Languages of the Fan base and trend of the people talking about the page and their friends of Fans 10
  11. 11. #6. Discover your fan’s activity trends Interaction trends based on Days, Gender and Age. 11
  12. 12. #7. Know the interaction pattern of your audience as per their gender Time wise distribution of the interaction of Male and Female. 12
  13. 13. #8. Know the gender and age distribution of your community Fan Gender and Age Distribution 13
  14. 14. #9. Monitor weekly fan growth Fan growth trends and pattern for different days. Along with the list of top 10 cities. 14
  15. 15. #10. Know Your Top Fans List of top fans based on engagement for last 7 days, 30 days and all time. 15
  16. 16. #11. Know how your fans perceive you (based on sentiment) Filter the Fans based on positive/negative sentiments, gender, posts made, comments and likes. You can also download the list in EXCEL sheet. 16
  17. 17. #12. Know the activity trend on your Facebook page Trend of Admin posts, fan posts, comments and likes. 17
  18. 18. #13. Monitor Engagement Ratio Trend of the engagement ratio of the Page and the average overall ratio. 18
  19. 19. #14. Know what type of content works best for your page Trend of the Page posts with respect to types and interactions per post. 19
  20. 20. #15. Check page impressions and how people interact with your content Trend of the Page Consumption and Impression Trend 20
  21. 21. #16. Keep a check on the negative feedback on your page Trend of the negative feedback received by the page along with their types. 21
  22. 22. #17. Know the countries where your page has maximum presence. Distribution of the language of people talking about the page and their Region. 22
  23. 23. #18. Know the gender/age of audience who are talking about you Gender and Age of people talking about the Page. 23
  24. 24. #19. Check how your engagement and influence score is changing Trend of the Engagement and Influence Score for the page. 24
  25. 25. #20. Check the time when your Facebook page receives maximum comments Timeline trend of the comments made on the page. 25
  26. 26. #21. Know which are the most active days for your page in the week Day wise trend of the comment made on the Page. 26
  27. 27. #21. Keep a check on the engagement rate day by day. Trend of the Daily Page Engagement Rate 27
  28. 28. #22. Check the moving average value of your engagement rate Trend of the Page Engagement Rate. 28
  29. 29. #23. Check when are your fans most active and what type of posts they like most. Metrics chart for identifying the best time and day for getting maximum engagement, along with the engagement according to the post types. 29
  30. 30. #24. Keep a check on various engagement metrics and sentiment trend. Distribution of Engagement and Sentiment of Fans on Facebook. 30
  31. 31. #25. Check how often people interact with you on a weekly basis and the number of answered/unanswered queries. Trend of daily interaction and general response rate for User posts. 31
  32. 32. #26. Check how often page communicates with its audience in case of any query. Daily Response Rate and trend of responded/Not responded messages on Facebook page. 32
  33. 33. #27. Check how fast the page responds to queries from audience. Response time for user response and admin posts. And response rate versus number of user posts. 33
  34. 34. #28. Analyze how competitors are doing and where you need to improve. The dashboard allows you to compare multiple Facebook Pages and view the complete comparison of metrics. 34
  36. 36. Get in touch with us…
  38. 38. Leaders use Simplify360 Clients Partners World wide Brazil and LatAM Malaysia Qatar USA India Singapore & India Saudi Arabia Worldwide Korea