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Social meda and news - Kicking off a successful social media program in your newsroom

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Search Engine Strategies (SES) conference April 2010 - New York

Published in: Social Media, Technology, Business
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Social meda and news - Kicking off a successful social media program in your newsroom

  1. 1. Allison Fabella SEO / Social Media Manager The Atlanta Journal-Constitution @alli12
  2. 2. Time to Boogie Going All the Way with Social Media
  3. 3. Social Media Has Surpassed PORN as the #1 Activity on the Web
  4. 4. Slooowww Down! Its Better When You Take Your Time
  5. 5. 4 Step SM Campaign 1. Planning 3. Setting Up 2. 4. Tracking Engaging
  6. 6. 1. Planning Direct Your Efforts Towards Your Objectives
  7. 7. Define Objectives Traffic Sourcing Information Branding
  8. 8. Tracking Pick the Right Tools for the Job
  9. 9. Metrics Matchmaking Traffic Site Catalyst, Google Analytics, Bit.ly Branding/Buzz RavenTools, Trackur, Radian6, HubSpot Demographics Facebook Insights
  10. 10. Setting Up Get Your Plan Ready for Action
  11. 11. Ready, Set... Match Tool with Objectives & Audience Twitter, Facebook, Buzz, Digg, ... Establish Social Media Policy Fan/Corporate pages Get Found
  12. 12. Choosing a Partner Facebook  When SIZE matters  “Hard” news Twitter  When SPEED matters  “Tabloid” news  Community building  Info giving & getting  Fan Pages  Apps Tweetdeck, HootSuite
  13. 13. Get Found
  14. 14. Optimize Your Tweets
  15. 15. Engaging Make the Right Moves with Your Community
  16. 16. Be a REAL Friend Be informative, helpful, available Follow, Respond, ReTweet Create Lists, Hashtags, Tweet Poll Subscribe Muckrack, Twibes, MediaOnTwitter
  17. 17. Star Power
  18. 18. Takeaways Build strategy & metrics per goals Choose tools to match audience Find your community & vice versa Tie social media efforts to $$$
  19. 19. Thank You! Allison Fabella SEO / Social Media Manager The Atlanta JournalConstitution afabella@ajc.com @alli12

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