The document summarizes and compares several social media monitoring and analytics tools: Hootsuite, Radiant6, Trendrr, Social Mention, and Twitratr. It describes the key pros and cons of each tool, including their capabilities, pricing, and features. Radiant6 and Trendrr provide more in-depth analytics but are more expensive, ranging from $600-499 per month. Hootsuite and Social Mention provide basic free tools with limited functionality.