Social Media Tools: Brand Analysis

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This presentation features social media websites that can be used to for brand analysis and measurement.

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Social Media Tools: Brand Analysis

  1. 1. Social Media Tools: BRAND ANALYSIS Leveraging Apps and Websites for Social Media
  2. 2. Measuring Influence Wonder what people are saying about your brand right now? The following websites are tools to help you listen, influence and measure your efforts. <ul><li>Hootsuite </li></ul><ul><li>Radiant6 </li></ul><ul><li>Trendrr </li></ul><ul><li>Social Mention </li></ul><ul><li>Twitratr </li></ul>
  3. 3. Hootsuite <ul><li>PROS </li></ul><ul><ul><li>Allows you to set up up to 10 listening streams filtered by keywords </li></ul></ul><ul><ul><ul><li>Listen to what is being said about your brand and competitors </li></ul></ul></ul><ul><ul><ul><li>Reply and Retweet directly from stream </li></ul></ul></ul><ul><ul><li>Provides some analytics </li></ul></ul><ul><ul><ul><li>Can sync with Google Analytics </li></ul></ul></ul><ul><ul><li>Manage all your social media accounts in one hub </li></ul></ul><ul><li>CONS </li></ul><ul><ul><li>Only filters keywords on Twitter </li></ul></ul><ul><ul><li>Does not sync with Youtube </li></ul></ul><ul><ul><li>The free version has limited capabilities and only allows you to connect 5 social profiles </li></ul></ul><ul><ul><li>The PRO version charges $50 per analytics report </li></ul></ul>
  4. 5. Radiant6 <ul><li>PROS </li></ul><ul><ul><li>Monitors 50 million public sites sources including blogs and comments, forums, mainstream online news publications, public photos and videos </li></ul></ul><ul><ul><li>Variety of tracking options: </li></ul></ul><ul><ul><ul><li>View coverage and mentions by vote count, comment count, Twitter followers, sentiment, media type and more </li></ul></ul></ul><ul><ul><li>Syncs with SalesForce.com </li></ul></ul><ul><ul><ul><li>Create database and create contacts, leads, and support cases </li></ul></ul></ul><ul><ul><li>Automated Sentiment Analysis formulates positive and negative % of sentiment </li></ul></ul><ul><li>CONS </li></ul><ul><ul><li>Pricing starts at $600/month. OUCH! </li></ul></ul><ul><ul><li>With a number of customizations available, sometimes this dashboard can be overwhelming </li></ul></ul><ul><li>WATCH THE TOUR: </li></ul><ul><ul><li>http://www.radian6.com/get-started/what-we-do/ </li></ul></ul>
  5. 7. <ul><li>RADIANT6 CONTINUED: </li></ul><ul><ul><li>Social CRM and Web Analytics Integration- Tie your dashboard into your SalesForce.com database and create contacts, leads, and support cases right from your River of News. Use our Google Analytics, WebTrends and Omniture integrations to view social media results through the lens of web stats. Understand the context and content that drives action on your website, and connect social media with your sales pipeline. </li></ul></ul>
  6. 8. Trendrr <ul><li>PROS </li></ul><ul><ul><li>Listen, measure and respond </li></ul></ul><ul><ul><li>Curation tool- Allows you to search, create and curate using content around your brand </li></ul></ul><ul><ul><li>Spot daily, weekly, monthly movements in conversation. </li></ul></ul><ul><ul><li>Determine if users are on desktops or mobile devices </li></ul></ul><ul><ul><li>Data visualization </li></ul></ul><ul><li>CONS </li></ul><ul><ul><li>Starts at $499 </li></ul></ul><ul><li>WATCH THE TOUR: </li></ul><ul><ul><li>http://www.trendrr.com/tour </li></ul></ul>
  7. 10. Social Mention <ul><li>PROS </li></ul><ul><ul><li>Track any topic across the web's social media landscape in real-time </li></ul></ul><ul><ul><li>Formulates overall online sentiment and passion for that topic/brand </li></ul></ul><ul><ul><li>Monitors 100+ social media properties directly including </li></ul></ul><ul><ul><ul><li>Twitter, Facebook, FriendFeed, YouTube, Digg, Google, etc. </li></ul></ul></ul><ul><ul><li>They also have a widget that you can display on your website that displays real-time mentions about your brand </li></ul></ul><ul><ul><li>Exportable Data </li></ul></ul><ul><ul><li>FREE! </li></ul></ul><ul><li>CONS </li></ul><ul><ul><li>The search is sensitive and brings in irrelevant information. You must be very specific when searching your brand </li></ul></ul>
  8. 12. Twitratr <ul><li>PROS </li></ul><ul><ul><li>Search positive and negative sentiment on Twitter </li></ul></ul><ul><ul><li>Simple way to deal with crisis management </li></ul></ul><ul><ul><li>FREE! </li></ul></ul><ul><li>CONS </li></ul><ul><ul><li>Limited functionality </li></ul></ul>
  9. 14. Thanks for Viewing! <ul><li>At FLUXbranding, we like to use Hootsuite because it’s affordable and we believe it is the best value for an agency of our small size. </li></ul><ul><li>What social media tools do you use for measuring and analysis? </li></ul><ul><li>How much do you feel is a reasonable price to pay per month for some of these services? </li></ul><ul><li>What are the most important features to you when choosing a social media dashboard? </li></ul>Join the Conversation!

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