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Facebook Metrics for Fan Pages and Ads:  What they do and don’t tell marketers Social Media Camp #MCNYC Social Media Week NYC, February 2010 Session lead by @helenstravels aka Helen Todd
Intro ,[object Object],[object Object],[object Object],[object Object],[object Object]
Did you know? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Tools for Businesses ,[object Object],[object Object],[object Object],[object Object]
Fan Page Insights
Fan Page Insights ,[object Object],[object Object]
How do you Measure Success ,[object Object],[object Object],[object Object]
Metric Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Insights Don’t Tell You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is the value of a fan? ,[object Object],Source: thefacebookera.com
Beyond Fan Count,  What Page Insights Tells Us ,[object Object],[object Object]
What Information is Available? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interactions ,[object Object],[object Object]
Interactions Per Post ,[object Object],[object Object]
Post Quality ,[object Object]
Total Fans ,[object Object]
New Fans ,[object Object],[object Object]
Demographic Breakdown ,[object Object]
Top Cities Fans are From ,[object Object]
Page Views ,[object Object],[object Object]
Facebook Ads
Ad Examples
Targeting
Facebook Ads Manager ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What This Means For You ,[object Object],[object Object],[object Object],[object Object],[object Object]
It Also Means… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?
Thank You! ,[object Object],[object Object],[object Object]

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