Social media for business

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Does your business use Social Media? Correctly?

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Social media for business

  1. 1. Social Media for Business
  2. 2. • Twitter • Facebook • Google+ • Blogging • Other Social Media Outlets • Social Media: The Conversation • Social Media Security • Social Media Action Plan
  3. 3. Twitter  140 Character “Tweets”  Retweets  Replies  Verified accounts Instant, conversation style communication
  4. 4. Facebook  Long or short form  Embedded images/video  Groups  Company pages Instant, but in a post/comment form
  5. 5. Google+  Long or Short form  Embedded images/video  Communities  Private  Public  Pages  Events  Hangouts Instant, but in a post/comment form
  6. 6. Blogging  Long or short form  Search Engine Friendly  Social Sharing Instant publishing, but pickup can be slower
  7. 7. Additional Social Media Outlets  Instagram  Foursquare  Pinterest  Reddit  StumbleUpon
  8. 8. Social Media: About The Conversation “Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.” – Seth Godin Defining conversation vs. shaping conversation  Perception  PR  Publicity
  9. 9. Social Media: Shaping The Conversation  Your absence does not stop the conversation  How/When you participate shapes the conversation  Telling vs. Showing
  10. 10. Social Media Security  Who sees your tweets and posts?  Sensitive data  Leaks and faux pas  Monitoring
  11. 11. Social Media Action Plan  Join the conversations  Monitor for mentions  Shape the conversation  Quick, accurate replies  Excellent customer services  Empathic response  Unified presence  Go where the customers are  Design
  12. 12. Questions?
  13. 13. More Information www.unmarketing.com www.garyvaynerchuck.com www.sethgodin.com Slides available at:

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