1. TA LK
3 UNBREAK ABLE LAWS
LI K E
TED
O F C O M M U N I C AT I O N
CARMINE GALLO
K ey note Sp ea ke r | B e sts e lli n g Au t h o r

2. Carmine Gallo
reveals the secrets behind the
world’s greatest presentations,
the science behind why they work,
and how you can use the secrets
to win hearts and minds.

3. Talk Like TED is a smart,
practical book that will
teach you how to give a
kick-butt presentation.
DANIEL H. PINK
#1 New York Times Bestselling author of To Sell Is Human and Drive.

4. Magnificent insight.
This book will make you
a much better speaker.
G U Y K AWA S A K I
former chief evangelist of Apple and author of APE

5. TED presentations have been
viewed online more than
1 Billion times.

6. Ideas are the currency of the 21st century.

7. The ability
to communicate
your ideas
persuasively

8. is the single greatest skill
you need to accomplish your

9. Spreading your ideas in the 21st
century requires a 21st century
model of communication.

10. It’s a multimedia generation.
We communicate
in photos,
videos and 140
character tweets.

11. Using brain scans,
scientists have learned
more in the past ten
years about how we
process information
than they’ve learned in
all civilization to date.

12. That means we know
what moves people
what moves people
what moves people
whatmoves people
moves people
and we can prove it.

13. The
world’s most
engaging and persuasive
presentations obey
three laws:

14. 1
3
2
Emotional
Touch my
heart
Novel
Teach me
something
new
Memorable
Present content
in ways I’ll
never forget

15. 1
Emotional
Touch my
heart
Novel
Teach me
something
new
Memorable
Present
content in
ways I’ll
never forget

16. Passion is the thing
that will help you create
the highest expression
of your talent.
LARRY SMITH
TEDx, 2011

17. Unleash the master within.

18. Unleash the master within.
Dig deep to identify your
unique and meaningful
connection to your
presentation topic.

19. Passion
leads to mastery

20. Ask yourself,
“Wha
t mak
my h
eart s es
ing?”

21. Passion
is everything

23. Researchers are finding that
passion is
contagious
- and they can prove it scientifically.

24. If you meet someone who
is genuinely passionate
about a product or idea, it will
influence your perception
of that product or idea.

25. Master the art of
storytelling

26. Stories are just
data with a soul.
`
BRENE BROWN
TEDx Houston, 2010

27. B R YA N S T E V E N S O N
is a civil rights attorney
who successfully argues
cases in front of the
U.S. Supreme Court.

28. B R YA N S T E V E N S O N
is a civil rights attorney
who successfully argues
cases in front of the
U.S. Supreme Court.
Stories made up
65% of his TED
2013 presentation.

29. Storytelling is what Aristotle
called “Pathos,” one of three
components of persuasion.
65%
Pathos
25%
Logos
10%
Ethos

30. Your brain on stories.
At Princeton University,
Uri Hasson does research
on storytelling by attaching
electrodes to people.
He finds that when
somebody tells a story,
certain parts of the brain

31. Your brain on stories.
At Princeton University,
Uri Hasson does research
on storytelling by attaching
electrodes to people.
He finds that when
somebody tells a story,
certain parts of the brain
light up.

32. Those same regions
are stimulated in the
brains of those who are
listening to the story.
If the speakers tells
the same story in a
different language,
it doesn’t have the
same effect, because
the listener doesn’t
understand the content.

33. He calls it
brain to brain coupling.
In other words,
tell me a story and
our brains are in
sync.

34. 2
Emotional
Touch my
heart
Novel
Teach me
something new
Memorable
Present content
in ways I’ll never
forget

35. Our brains are trained to look for
something brilliant and new,
something that stands out,
something that looks delicious.
D r. A . K P R A D E E P
Author, The Buying Brain

36. Your mission in any
presentation is to inform,
educate, and inspire.
You can only inspire
when you give people a
new way of looking at the
world in which they live.
R O B E RT B A L L A R D
Ocean explorer, discovered Titanic in 1985

37. A fresh, new,
and unexpected
twist on an old
idea releases
dopamine,
your brain’s natural
“save button.”

38. Cognitive
processing
consumes a
lot of energy
especially
on the brain.

39. The jaw-dropping moment.
“Thou shalt not simply
trot out thy usual shtick.”
TEDCommandment

40. B I L L G AT E S
made headlines when
he released mosquitoes
into the audience during a
presentation on malaria.

41. Jaw-dropping moments create
what neuroscientists call an
“emotionally charged event,”
a heightened state of emotion
that makes it more likely that
your message will be stamped
on a person’s brain.

42. 3
3
Novel
Emotional
Nov
Touch myEmotio Teach me
heart nal
something
el
new
Memorable
Present content
in ways I’ll
never forget

43. Stick to the
18 minute rule.

44. No TED speaker is allowed to talk
for more than 18 minutes.
It turns out 18 minutes is the ideal length
of time to deliver a presentation.

45. Speaking for too long results in
“cognitive backlog,” which, like piling on
weights, makes the mental load on your
audience heavier and heavier until they
forget everything you said.

46. 18 minutes is long
enough to be serious
and short enough to
hold people’s attention.
CHRIS ANDERSON
TED Curator

47. Create visually intriguing slides.

48. Scientists have produced a
mountain of evidence showing
that concepts presented as
pictures instead of words are
more likely to be remembered.

49. Retention
If you hear
information
delivered
verbally, you
will remember
10% of the
information.
100
90
80
70
60
50
40
30
20
10
10%

50. Retention
If you hear
information
delivered
verbally, you
will remember
10% of the
information.
Add a picture
and retention
soars to 65%.
100
90
80
70
60
50
40
30
20
10
65%

51. Bill Gates and Bono
are examples of TED
speakers who had slides
with no bullet points.
The slides were
photographs, images,
or animations.

52. CO2
TEMPERATURE
INCREASE
NEGATIVE
EFFECTS

53. Stay in your lane.

54. Oprah credits
her success to
“knowing my lane
and staying in it.”

55. Identify your life’s core purpose
and relentlessly follow that
purpose to become everything
you were created to be.

56. You have the capacity to move people,
to educate and electrify, to inform
and inspire. You have ideas that were
meant to be heard.

57. Use your voice to
astonish people,
lift their spirits,
fill their souls and
change the world.

58. Join my list
Go to TalkLikeTED.com
to sign up and receive
a free video and pdf.

59. THANK
YO U
CARMINE GALLO
K ey note Sp ea ke r | B e sts e lli n g Au t h o r

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