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Talk Like TED: 3 Unbreakable Laws of Communication
Ideas are the currency of the 21st century. Ideas - persuasively delivered - can inspire people, astonish them and change their lives. This slideshow explores the three laws of communication, breaking down the book Talk Like TED; The 9 Public-Speaking Secrets of the World's Top Minds into three sections. For more information about Talk Like TED, visit www.talkliketed.com.
Transcript
TA LK 3 UNBREAK ABLE
LAWS LI K E TED O F C O M M U N I C AT I O N CARMINE GALLO K ey note Sp ea ke r | B e sts e lli n g Au t h o r
Carmine Gallo reveals the secrets
behind the world’s greatest presentations, the science behind why they work, and how you can use the secrets to win hearts and minds.
Talk Like TED is a
smart, practical book that will teach you how to give a kick-butt presentation. DANIEL H. PINK #1 New York Times Bestselling author of To Sell Is Human and Drive.
Magnificent insight. This book will
make you a much better speaker. G U Y K AWA S A K I former chief evangelist of Apple and author of APE
Using brain scans, scientists have
learned more in the past ten years about how we process information than they’ve learned in all civilization to date.
That means we know what
moves people what moves people what moves people whatmoves people moves people and we can prove it.
B R YA N S
T E V E N S O N is a civil rights attorney who successfully argues cases in front of the U.S. Supreme Court.
B R YA N S
T E V E N S O N is a civil rights attorney who successfully argues cases in front of the U.S. Supreme Court. Stories made up 65% of his TED 2013 presentation.
Your brain on stories. At
Princeton University, Uri Hasson does research on storytelling by attaching electrodes to people. He finds that when somebody tells a story, certain parts of the brain
Your brain on stories. At
Princeton University, Uri Hasson does research on storytelling by attaching electrodes to people. He finds that when somebody tells a story, certain parts of the brain light up.
Those same regions are stimulated
in the brains of those who are listening to the story. If the speakers tells the same story in a different language, it doesn’t have the same effect, because the listener doesn’t understand the content.
He calls it brain to
brain coupling. In other words, tell me a story and our brains are in sync.
2 Emotional Touch my heart
Novel Teach me something new Memorable Present content in ways I’ll never forget
Our brains are trained to
look for something brilliant and new, something that stands out, something that looks delicious. D r. A . K P R A D E E P Author, The Buying Brain
Your mission in any presentation
is to inform, educate, and inspire. You can only inspire when you give people a new way of looking at the world in which they live. R O B E RT B A L L A R D Ocean explorer, discovered Titanic in 1985
B I L L G
AT E S made headlines when he released mosquitoes into the audience during a presentation on malaria.
Jaw-dropping moments create what neuroscientists
call an “emotionally charged event,” a heightened state of emotion that makes it more likely that your message will be stamped on a person’s brain.
3 3 Novel Emotional Nov
Touch myEmotio Teach me heart nal something el new Memorable Present content in ways I’ll never forget
No TED speaker is allowed
to talk for more than 18 minutes. It turns out 18 minutes is the ideal length of time to deliver a presentation.
Speaking for too long results
in “cognitive backlog,” which, like piling on weights, makes the mental load on your audience heavier and heavier until they forget everything you said.
18 minutes is long enough
to be serious and short enough to hold people’s attention. CHRIS ANDERSON TED Curator
Retention If you hear information
delivered verbally, you will remember 10% of the information. Add a picture and retention soars to 65%. 100 90 80 70 60 50 40 30 20 10 65%
Bill Gates and Bono are
examples of TED speakers who had slides with no bullet points. The slides were photographs, images, or animations.
Ideas are the currency of the 21st century. Ideas - persuasively delivered - can inspire people, astonish them and change their lives. This slideshow explores the three laws of communication, breaking down the book Talk Like TED; The 9 Public-Speaking Secrets of the World's Top Minds into three sections. For more information about Talk Like TED, visit www.talkliketed.com.
Transcript
TA LK 3 UNBREAK ABLE
LAWS LI K E TED O F C O M M U N I C AT I O N CARMINE GALLO K ey note Sp ea ke r | B e sts e lli n g Au t h o r
Carmine Gallo reveals the secrets
behind the world’s greatest presentations, the science behind why they work, and how you can use the secrets to win hearts and minds.
Talk Like TED is a
smart, practical book that will teach you how to give a kick-butt presentation. DANIEL H. PINK #1 New York Times Bestselling author of To Sell Is Human and Drive.
Magnificent insight. This book will
make you a much better speaker. G U Y K AWA S A K I former chief evangelist of Apple and author of APE
Using brain scans, scientists have
learned more in the past ten years about how we process information than they’ve learned in all civilization to date.
That means we know what
moves people what moves people what moves people whatmoves people moves people and we can prove it.
B R YA N S
T E V E N S O N is a civil rights attorney who successfully argues cases in front of the U.S. Supreme Court.
B R YA N S
T E V E N S O N is a civil rights attorney who successfully argues cases in front of the U.S. Supreme Court. Stories made up 65% of his TED 2013 presentation.
Your brain on stories. At
Princeton University, Uri Hasson does research on storytelling by attaching electrodes to people. He finds that when somebody tells a story, certain parts of the brain
Your brain on stories. At
Princeton University, Uri Hasson does research on storytelling by attaching electrodes to people. He finds that when somebody tells a story, certain parts of the brain light up.
Those same regions are stimulated
in the brains of those who are listening to the story. If the speakers tells the same story in a different language, it doesn’t have the same effect, because the listener doesn’t understand the content.
He calls it brain to
brain coupling. In other words, tell me a story and our brains are in sync.
2 Emotional Touch my heart
Novel Teach me something new Memorable Present content in ways I’ll never forget
Our brains are trained to
look for something brilliant and new, something that stands out, something that looks delicious. D r. A . K P R A D E E P Author, The Buying Brain
Your mission in any presentation
is to inform, educate, and inspire. You can only inspire when you give people a new way of looking at the world in which they live. R O B E RT B A L L A R D Ocean explorer, discovered Titanic in 1985
B I L L G
AT E S made headlines when he released mosquitoes into the audience during a presentation on malaria.
Jaw-dropping moments create what neuroscientists
call an “emotionally charged event,” a heightened state of emotion that makes it more likely that your message will be stamped on a person’s brain.
3 3 Novel Emotional Nov
Touch myEmotio Teach me heart nal something el new Memorable Present content in ways I’ll never forget
No TED speaker is allowed
to talk for more than 18 minutes. It turns out 18 minutes is the ideal length of time to deliver a presentation.
Speaking for too long results
in “cognitive backlog,” which, like piling on weights, makes the mental load on your audience heavier and heavier until they forget everything you said.
18 minutes is long enough
to be serious and short enough to hold people’s attention. CHRIS ANDERSON TED Curator
Retention If you hear information
delivered verbally, you will remember 10% of the information. Add a picture and retention soars to 65%. 100 90 80 70 60 50 40 30 20 10 65%
Bill Gates and Bono are
examples of TED speakers who had slides with no bullet points. The slides were photographs, images, or animations.