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Karen Fallon Listing Presentation example
This document is a marketing consultation for a real estate client presented by Karen M. Fallon. It summarizes Fallon's experience selling luxury properties in Boston and nearby suburbs since 1983. It also outlines her marketing strategy, which includes online and print advertising, open houses, and utilizing the resources of Keller Williams Realty to maximize exposure. Fallon aims to price properties competitively and guide clients through the process as seamlessly as possible.
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Karen Fallon Listing Presentation example
- 1. MARKET ING LIS T ING CONSUL TAT ION This presentation is property of Michael Lewis. 310-801-6040
- 2. PREPARED EXCLUS IVELYFOR: Your clienteles name.
- 3. Dear Client, Findingthe right house in the right location for the right price is my business. I specialize in urban and suburban listings and sales, so whether you are moving into, or out of the city I can help you. I specialize in transaction management, which includes listings, sales, pricing, buyer representation, marketing, downsizing, and upsizing. I sell and list luxury properties in the South End, Back Bay, and Beacon Hill neighborhoods of Boston, as well as nearby suburbs of Newton, Wellesley, Brookline, and Westwood to name a few. I have been a licensed salesperson since 1983 and specifically in Boston for the past 13 years. I am always available via mobile phone, texting, or email. I’ve had many awards and recognitions over the years including; International Diamond Club at Coldwell Banker, Largest sale at Keller Williams in 2012 Q2, and Sterling Club at Keller Williams in 2013. Credentials include; Bachelor of Arts in Early Education and minor in Psychology from the University of Massachusetts/Amherst, Commonwealth of Massachusetts Real Estate Salesperson (Buyers & Sellers agent), Member of the Greater Boston Board of Realtors, Member of Realtor.com, and Commonwealth of Massachusetts Notary Public. I am a native New Englander and have lived in Newton, Brookline, and Boston’s Back Bay. I have worked in the field of real estate since graduating college. I worked for many years as a marketing coordinator for a prominent Boston developer, which provided me with a broad view of the many facets of residential real estate. Real estate runs through my family’s blood and is intertwined with my home life as my husband owns a plumbing company and my brother-in-law is a home builder in the Greater Boston Area. My husband and I have done many purchase and renovation projects over the years and living in the suburbs and working in the city over the years has given me a unique perspective in understanding “Urban to Suburban” real estate. I volunteer with the Newton Wellesley Hospital thrift store and am an active member of the breast cancer charity fund “Art Because”, supporter of AIDS Action Committee, Breast Cancer Research, and MSPCA. My hobbies and interests include cooking, jewelry making, fine dining, fine wines, art shows, dance performances, and last but not least travel. I bring forth a sense of humor and knowledge of the business that is unmatched. I currently live in Newton Centre with my husband and our son, who is leaving for college this year, a sweet elderly pug named Millie, and two rescue cats Mr. Happer and Muffin. My commitment to you: Relax and let me help you enjoy this process making it as seamless and simple as possible. Regards Karen M Fallon
- 4. PROFES S IONALPROF I LE Karen M Fallon Real Estate Expert Keller Williams Realty Urban to Suburban - Finding the right house in the right location for the right price is my business. I specialize in transaction management, which includes listings, sales, pricing, buyer representation, marketing, downsizing, and upsizing. I sell and list luxury properties in the South End, Back Bay, and Beacon Hill neighborhoods of Boston, as well as nearby suburbs of Newton, Wellesley, Brookline, and Westwood to name a few. I have been a licensed salesperson since 1983 and specifically in Boston for the past 13 years. I am always available via mobile phone, text, or email. I’ve had many awards and recognitions over the years including; International Diamond Club at Coldwell Banker, Largest sale at Keller Williams in 2012 Q2, and Sterling Club at Keller Williams in 2013. Credentials include; Bachelor of Arts in Early Education and minor in Psychology from the University of Massachusetts/Amherst, Commonwealth of Massachusetts Real Estate Salesperson (Buyers & Sellers agent), Member of the Greater Boston Board of Realtors, Member of Realtor.com, and Commonwealth of Massachusetts Notary Public I am a native New Englander and have lived in Newton, Brookline, and Boston’s Back Bay. I have worked in the field of real estate since graduating college. I worked for many years as a marketing coordinator for a prominent Boston developer, which provided me with a broad view of the many facets of residential real estate. Real estate runs through my family’s blood and is intertwined with my home life as my husband owns a plumbing company and my brother-in-law is a home builder in the Greater Boston Area. My husband and I have done many purchase and renovation projects over the years. Living in the suburbs and working in the city over the years has given me a unique perspective in understanding “Urban to Suburban” real estate. I take a different approach to real estate, one that is built on personal touches, win-win deals and positive results. I focus on educating and listening to my clients and I will advocate and negotiate on your behalf. My job is to make the process of searching for and/ or the selling of your home seamless with no surprises at the closing table. I utilize the latest technologies, market research and business strategies to exceed your expectations. Most importantly I listen and I will find solutions that are tailored to you. Karen M Fallon
- 5. MAMRKAERTIKNEGT SINTRGAT ESGTRY:ATEGY • Online listing systems: Listed in both MLS (Multiple Listing Service) and LINK (Listing Information Network) online listing systems. • Photos: Great photos of property showing your home at it’s best for all advertising, both print and online. • Online Web Presence – www.kw.com: found on Keller Williams main website. – Listed by over 350+ of our Keller Williams web partners, such as Trulia, Google, Yahoo! Real Estate, Zillow and more (see insert). – www.zillow.com: premium featured listing. – www.trulia.com: premium featured listing. – www.realtor.com: this is a premium listing format including extra pictures, specialty text and your home shown as a special featured listing at the top of the page regularly for extra exposure. – www.boston.com: online version of the Boston Globe with a premium listing format including pictures and direct agent contact information. • Local Advertising – Email notification: sent to agents in local area via MLS. – Email notification: sent to agents in local area via our exclusive list. • Open Houses – Public Open Houses first 2 weeks on the market and typically every other week thereafter. – Broker Open House second week on the market. • Mortgage Services – Provide reference sheets from trusted lender for buyers. – Buyer incentive programs • Competitive Market Analysis: sold and available properties comparable to your property to help determine correct pricing and marketing strategy.
- 6. INT E RNET MARK E T ING EXTENDED MARKET REACH W h e n y o u l i s t w i t h m e , w e ’ l l h a v e a c c e s s t o t h e K e l l e r W i l l i a m s L i s t i n g S y s t e m , o r K W L S . T h i s p r o p r i e t a r y , e x c l u s i v e s y s t e m e n s u r e s y o u r p r o p e r t y i s m a r k e t e d o n l i n e 2 4 / 7 t h r o u g h m o r e t h a n 3 5 0 o f t h e m o s t p o p u l a r s e a r c h W e b s i t e s .
- 7. INT E RNET MARK E T ING INTERNATIONAL MARKET REACH W h e n y o u l i s t w i t h m e , w e ’ l l a l s o g e t g l o b a l e x p o s u r e f o r y o u r p r o p e r t y t h r o u g h P r o x i o , t h e i n t e r n a t i o n a l M u l t i p l e L i s t i n g S e r v i c e . T h i s w i l l c o n n e c t y o u w i t h o v e r 6 0 0 , 0 0 0 r e a l e s t a t e p r o f e s s i o n a l s a r o u n d t h e w o r l d a n d a u t o m a t i c a l l y t r a n s l a t e y o u r p r o p e r t y d e t a i l s i n t o t h e n a t i v e l a n g u a g e o f t h e p o t e n t i a l b u y e r .
- 8. P R OF E S S I O N A L P H O T O G R A P H Y
- 9. PROP E RTY F L Y E RS Insert here
- 10.
- 11. T ECHNOLOGY DRIVENMARK E T ING • Put on All Marketing Materials • Designed to Direct User to another Destination Your Property Virtual Tour will be loaded on YouTube for Online Marketing Exposure
- 12. POS TCARD MAIL INGS Insert here
- 13. WE B SI T E EXPOSURE • www.yourwebsite.com www.kmfhomes.com
- 14.
- 15. S TAGING Wewant your home to be shown in the best possible light to prospective buyers to get you top dollar in the shortest amount of time. We will create a warm and inviting environment focusing on the best architectural features and selling points of your home.
- 16. WHY K EL L E R WI L L IAMS Keller Williams is not your traditional Real Estate company. That is why it is not surprising that it is the fastest growing real estate company in North America. Our phenomenal growth is only part of the story: • Largest independent real estate franchise • A network of over 100,000 real estate consultants • 700+ offices in the US and Canada (50 Major Markets) • International offices in the United Kingdom, Germany, Austria, Switzerland, South Africa, Turkey, Indonesia & Vietnam • Excellence in cutting-edge real estate training, real estate coaching and real estate education • Most Innovative Real Estate Company – Inman News
- 17. WHY K EL L E R WI L L IAMS Technology • Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites. • Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on potential buyers for your property. Teamwork • Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible. Knowledge • Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service. Reliability • Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve. Track Record • I’m proud to work for the fastest -growing real estate company in North America and the third-largest real estate company in the United States. It’s proof that when you offer a superior level of service, the word spreads fast.
- 18. WHY K EL L E R WI L L IAMS • Keller Williams Realty has offices across the country and worldwide.
- 19. MARK E TSHARE
- 20. WHY K EL L E R WI L L IAMS • Keller Williams Realty is the Largest Real Estate Company in the United States by agent count. • Our web network boasts 2.6 million unique visitors per month
- 21. CONSUME R -CENTRICKW.COM
- 22. K E LL E R WI L L IAMS AWARDS & HONORS
- 23. S O UR C E S U S E D I N H OME S E A R C H 2012 2013 INTERNET REAL ESTATE AGENT YARD SIGN OPEN HOUSE PRINT NEWSPAPER AD HOME BOOK OR MAGAZINE HOME BUILDER RELOCATION COMPANY TELEVISION BILLBOARD 90% 94% 87% 90% 53% 52% 45% 47% 27% 23% 18% 16% 17% 16% 4% 3% 5% 4% 5% 4%
- 24. VALUE OF WEB S I T E S VERY USEFUL PHOTOS 83% SOMEWHA T USEFUL NOT USEFUL DID NOT USE / NOT AVAIL 15% * * DETAILED INFO ABOUT PROPERTIES FOR SALE VIRTUAL TOURS REAL ESTATE AGENT CONTACT INFORMATION INTERACTIVE MAPS NEIGHBORHOOD INFO PENDING SALES/CONTRACT STATUS DETAILED INFO ABOUT RECENTLY SOLD PROPERTIES INFORMATION ABOUT UPCOMING OPEN HOUSES VIDEOS REAL ESTATE ARTICLES 79% 19% * * 43% 34% 11% 13% 39% 34% 14% 13% 40% 36% 12% 13% 34% 45% 12% 10% 31% 36% 19% 15% 33% 34% 14% 10% 21% 33% 23% 24% 19% 33% 20% 28% 6% 25% 29% 40%
- 25. WHAT BUY ERS WANT MOS T FROM AGENT S 3% 3% 8% 7% 1% 2%
- 26. H O WB U Y E R S F O U N D T H E I R A G E N T 2011 2012 2013 46% 45% 42% 9% 11% 12% 9% 10% 12% 7% 6% 6% 6% 6% 6% 4% 3% 3% 4% 4% 4% 3% 4% 3% 1% * 1% * 1% 1% 10 11% 1%
- 27.
- 28. P R IC E R I GH T – A T T R A C T B U Y E R S • Pricing your property competitively will generate the most activity from agents and buyers. • Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.
- 29. P R ICING MI SCONCE P T IONS • The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. • Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.
- 30. PRICED AHEAD OFTHE MARK E T
- 31. PRICED AHEAD OFTHE MARK E T
- 32. PRICE RIGHT –T IME ON T H E MA R K E T WOR K S A GA I N S T Y OU
- 33. WH A TS E L L S – R IGH T P R ICE • To get your home sold for the most money in the least amount of time, we have to price it “in the market”.
- 34. P R ICECOMP E T I T I V E L Y – T H E F I R S T 3 0 D AY S AR E CR I T ICAL
- 35. Contact I nfo: Karen M Fallon 1313 Washington St| Boston, MA 02118 Mobile: 617-529-1210 | Office: 617-861-3700 Email: karen@kmfhomes.com Website: www.kmfhomes.com
Editor's Notes
- #2 This is the iPad Listing presentation made exclusively for offices enrolled in the Michael Lewis Marketing Suite. Software Required: For editing: Powerpoint or Keynote To play the powerpoint files (pptx) you’ll need Keynote installed on your iPad ($9.99 in the AppStore.) You may also export this Listing Presentation as a .pdf and import it into your iBooks. To share this document with your iPad you will need DropBox installed on your tablet. Items Required to Customize this Presentation: Headshot of Agent Professional Bio / Profile of Agent Letter to Agent’s Client Link to Website Link to Facebook QR Code linking to your virtual tour (optional) Client’s Name (optional) This Listing presentation is extremely customizable. All pages may be edited, duplicated, and/or deleted to suite your personal needs. You may replace any of the regional template photos with pictures of your area.
- #3 This is where the client’s name goes. Simply delete Michael Lewis’s information and replace it with the client’s information. If you do not have a specific client at the moment then replace Michael’s information with this message: “the clientele of {AGENT NAME}” Change {AGENT NAME} with the agent.
- #4 Replace this text with your prepared letter to your client. Keep a general letter here but switch out the client name when applicable.
- #5 Replace this photo with the agent headshot and replace YOUR NAME HERE with the agent’s name. Replace the Professional Profile template text with your prepared professional bio/profile.
- #6 This is the marketing section. This is where the agent can talk about their marketing services as well as get a feel for how the client would like to market their property.
- #12 Replace the default QR Code with a QR Code generated for the agent’s listing when available. If they do not yet have a virtual tour then the agent may use the default QR Code. It’s functional and when scanned links to a template virtual tour we have created.
- #14 Insert images of your website here and replace the address with the agent’s website. You may right click the website image and hyperlink it to the website’s address so that when tapped on the tablet will navigate to the agent’s website.
- #15 Replace the facebook image here with images of the Agent’s Facebook Profile.
- #20 This is a blank template slide that you may use to customize how you like. Use it to get creative with your Listing Presentation!
- #36 Right click the Agent Photo and select “Change Picture.” Navigate to your headshot and open it. Your headshot should automatically crop. Change the contact information at the bottom of this document with your office and business contact information.