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Listing Presentation
- 1. Selling your HomeKeys to selling your home faster and for top Dollar!
- 2. 3 P's ofSelling a Home Price Product Promotion
- 3. Setting the RightPrice The average home buyer looks at between 12 to 15 homes!
- 4. The Three PricesThe Asking Price What we would love to sell for The Offered Price What the buyer would love to pay! The Sales Price Market Value for your home.
- 5. Your Home; TheProduct Top Condition Faster Sale Higher Price Areas to Consider Curb Appeal Personal Items Staging the Home Telling a Story
- 6. Promotion - MarketingMore Exposure - Faster Sale - Higher Price - Less Hassel
- 7. Casting a WideNet The MLS System Thousands of Agents Nationwide exposure The Internet 90% of Home Buyers go Online! E - Mail Marketing Instant Lead Capture Active Buyers Open Houses Neighbors have friends and family that want to move to the area!
- 8. Casting a WideNet Signage 30% of our calls are a Direct Result of the Sign! Mailing Just Listed Mailings Put your neighbors to work! Newspapers Ads SD Union Tribune North County Times Spreading the word Networking Sphere of Influence
- 9. Understanding the MarketCompetition What has sold What is for sale Market Conditions Overall Economy Buyer/Seller Market Financing Options Interest Rates Owner Assisted FHA/VA - Low Down
- 10. Communication Relay Personaluser name and password, ability to log in at any time to see what stage we are in! Consistency Regular Contact Written Reports E- Mailed Copies Agent Feedback From Showings and Open houses
- 11. Control Stay inthe Driver Seat Information is Vital Details make the Sale Negotiating Representation Inspections Repairs Disclosures
- 12. Company Benefits StrongSupport Staff to keep your file a top priority! Home Warranty Plans to protect Buyers and Sellers from unexpected repairs! We Can Help with your Relocation Needs! Highly Trained, Highly Motivated Staff!
- 13. Specific Market PlanPersonalized Webpage Virtual Tour Advertising Photo Flyers Open House Signage Online Transaction Access Follow-up Plan
- 14. The Children's Initiative http://www.thechildrensinitiative.org/ The Children's Initiative is... a non-profit agency that works to improve the well-being of children and youth in San Diego County. The Initiative builds and sustains strategic alliances with all sectors of the community, providing direct operational/organizational support and technical assistance to community based organizations, government institutions, schools and businesses.
- 15. My Guarantee IPledge to provide all of these services outlined in this presentation. It will be an honor to serve you.
Editor's Notes
- #2 Thank you for the tour and answering all of my questions. Do you mind if i take a few minutes to show you how I work? The two top concerns I hear from my clients when they are selling a home is a desire to sell faster and for top dollar. So I've outlined the keys to accomplish those goals.
- #3 In Selling a home, there are 3 P's. Price, Product , and Promotion. Look at it like a stool. If you take away one of the legs, it will topple over.
- #4 The number 1 reaon why a home will or won't sell is the price. Because the average buyer looks at between 12 and 15 homes, if your home is priced too high, your home may never sell. On the other hand, if your home is priced too low, it may sell quickly, but at a discount. The key is, finding the right price. At this point, what is more important to you, a faster sale or a higher sales price?
- #5 There are always 3 prices for every home: what the seller would love to receive, what the buyer would love to pay, and what the home will eventually sell for. One of my jobs as your agent is to provide an in-depth pricing analysis of your home and the entire market.
- #6 The 2nd P is Product. When your home goes on the market, it becomes a product. To ensure a faster sale and a higher price, many sellers pay special attention to certain factors.
- #7 The 3rd P is promotion. One of my biggest jobs as your agent will be to expose your home to the largest group of buyers possible. Your home will have its own dedicated webpage, virtual tour, and syndication on all the best Realty Websites. I have formed partnerships with the following websites where your home will be promoted. What I need to stress here is no one is doing this. 9 out of 10 homebuyers go online to search for homes, and my connections with these websites gives you an enormous advantage over your competion because frankly, their agents are not doing this.
- #8 We cast a wide net in looking for a potential buyer for your home, including a mix of the internet, Open Houses, the MLS system, and email marketing to expose your home to the widest range of buyers possible.
- #9 In addition, I often use other traditional methods for finding buyers, such as mailings, signage, tapping into my sphere of influence, and the classifieds.
- #10 The real estate market can be influenced by many things, the competition, what other homes are selling for, what has recently sold, the overall economy and the local housing inventory, and available financing options. I will communcate with you where we are in the market, and how we can best postition your home.
- #11 One of my biggest priorites is making sure that you always know exactly what is happening with your listing. If we decide to work together, you will have access to the online transaction website called Relay, where you will be able to see the up to the minute progress of every aspect of your homes sale. I also call all of my clients every Friday to give them a status update.
- #12 Staying in control of your home is vital. So once we find a buyer, I'll help you manage the entire transaction, including all of the details. If you like, I can prepare an estimated net sheet of what to expect as the proceeds from your home sale. How does that sound?
- #13 One of the reasons I am able to provide this level of service is that I have a strong company behind me. We have a highly trained and motivated sales team, relocation services, strong ties to the community, a home warranty program, and a great support staff. Plus, we provide our clients with a communication guarantee. Realty Source is a cutting edge Real Estate Brokerage, and they allow their agents to operate in the high paced, virtual world that makes buying and sell a much more effective and efficient process.
- #14 A large part of my marketing strategy is to develop an advertising plan specific to your home. I look forward to showing you the plan I have personalized for you.
- #15 Giving back to the community has always been a very important part of my life. I have very close ties with this charity, and want you to now that the $100 I donate in your names to this charity from my paycheck will be greatly appreciated.
- #16 When I team up with a seller, I provide a pledge of all the services I have promised you. In the Army, an officer's word is his bond, and i give you my word.