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Everything you need to know about Listing Your Home For Sale
- 2. PROFESSIONAL PROFILE Cindy Luoma Realtor Keller Williams Realty An Active Real Estate Investor since 2001, Cindy resides in the beautiful Wildewood community of NE Columbia. There she enjoys ten months of mild weather and incredible Carolina blue skies with her husband Tony and three children. Focusing on the premier communities in the Northeast Columbia, she is particularly proficient in New Home Construction, Resale Listing, Spring Valley Community, and first time homebuyers. "When my clients put their property on the market, they want it sold, and they don't want it to take forever. My clients want a real estate professional who will get results...timely results. I understand the real estate market, and I've mastered the art of showing and marketing a home. Give me a call, and let me put my experience to work for you. “No worries, I will guide you through the entire process.” Specialization New Home Construction, Buyers Agent, Resale Listing, First time buyers. South Carolina Real Estate License BS Business Administration/Marketing Completed extensive training required to become a member of the National Association of Realtors. SRES designation, Senior Real Estate Specialist CINDYLUOMA
- 3. MARKETING STRATEGY: MARKETING ST R AT EG Y
- 4. I N T E R N E T MARKETING W h e n y o u l i s t w i t h m e , w e ’ l l h a v e a c c e s s t o t h e K e l l e r W i l l i a m s L i s t i n g S y s t e m , o r K W L S . T h i s p r o p r i e t a r y , e x c l u s i v e s y s t e m e n s u r e s y o u r p r o p e r t y i s m a r k e t e d o n l i n e 2 4 / 7 t h r o u g h m o r e t h a n 3 5 0 o f t h e m o s t p o p u l a r s e a r c h W e b s i t e s . EXTENDED MARKET REACH
- 5. P R O F E S S I O N A L P H O T O G R A P H Y
- 8. TECHNOLOGY DRIVEN MARKETING • Put on All Marketing Materials • Designed to Direct User to another Destination Your Property Virtual Tour will be loaded on YouTube for Online Marketing Exposure
- 10. WEBSI T E E X P O S U R E • www.yourwebsite. com
- 11. SO CI A L MEDI A ”
- 12. WH Y KELL ER WI LL IA M S Technology • Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites. • Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on potential buyers for your property. Teamwork • Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible. Knowledge • Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service. Reliability • Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve. Track Record
- 13. WH Y KELL ER WI LL IA M S • Keller Williams Realty is has offices across the country and worldwide.
- 14. WH Y KELL ER WI LL IA M S • Keller Williams Realty is the Largest Real Estate Company in the United States by agent count.
- 15. CONSUMER-CENTR IC KW.CO M
- 16. KELLER WILLIAMS AWARDS & H O N O R S
- 18. S O U R C E S U S E D I N H O M E S E A R C H 2012 2013 INTERNET REAL ESTATE AGENT YARD SIGN OPEN HOUSE PRINT NEWSPAPER AD HOME BOOK OR MAGAZINE HOME BUILDER RELOCATION COMPANY TELEVISION BILLBOARD 90% 94% 87% 90% 53% 52% 45% 47% 27% 23% 18% 16% 17% 16% 4% 3% 5% 4% 5% 4%
- 19. VA L U E O F W E B S I T E S VERY USEFUL PHOTOS 83% SOMEWHAT USEFUL NOT USEFUL DID NOT USE / NOT AVAIL 15% * * DETAILED INFO ABOUT PROPERTIES FOR SALE VIRTUAL TOURS REAL ESTATE AGENT CONTACT INFORMATION INTERACTIVE MAPS NEIGHBORHOOD INFO PENDING SALES/ CONTRACT STATUS DETAILED INFO ABOUT RECENTLY SOLD PROPERTIES INFORMATION ABOUT UPCOMING OPEN HOUSES VIDEOS REAL ESTATE ARTICLES 79% 19% * * 43% 34% 11% 13% 39% 34% 14% 13% 40% 36% 12% 13% 34% 45% 12% 10% 31% 36% 19% 15% 33% 34% 14% 10% 21% 33% 23% 24% 19% 33% 20% 28% 6% 25% 29% 40%
- 20. WHAT BUYERS WAN T M OS T F R OM AGENTS 53 % 11% 12% 7% 8% 3% 3% 1% 2%
- 21. H O W B U Y E R S F O U N D T H E I R A G E N T 2011 2012 2013 46% 45% 42% 9% 11% 12% 9% 10% 12% 7% 6% 6% 6% 6% 6% 3%3%4% 4% 4% 4% 3%4%3% 1% * 1% * 1% 1% 10 11% 1%
- 22. PRICING
- 23. P R I C E R I G H T – AT T R A C T B U Y E R S • Pricing your property competitively will generate the most activity from agents and buyers. • Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.
- 24. PRICED AHEAD OF THE MARKET
- 25. PRICED AHEAD OF THE MARKET
- 26. PRICE RIGHT – T I M E O N T H E M A R K E T W O R K S A G A I N S T Y O U
- 27. W H AT S E L L S – R I G H T P R I C E • To get your home sold for the most money in the least amount of time, we have to price it “in the market”.
- 28. P R I C E C O M P E T I T I V E L Y – T H E F I R S T 3 0 D A Y S A R E C R I T I C A L