Chad Hendrix is the owner and broker of Hendrix Properties, a small real estate company in Charlotte. After working for several larger firms, Chad started his own company in 2004 to focus on putting clients' interests first through educated agents, innovative marketing, and a personalized approach. Hendrix Properties aims to achieve big results for clients through listening to their goals, carefully pricing and marketing their homes, and maintaining small sizes that allow for close relationships with clients.

2. Hi, I’m Chad Hendrix, owner and
broker-in-charge of Hendrix Properties. We’re
a small company that does big things.
“ “
“I became a Realtor in 1999 and within the following 5 years
worked for four different real estate companies, some large and
some small. I learned quite a bit at these companies. I learned
some good things and I also learned a lot about what not to do.
I never felt “at home” with any of those companies or that their
practices and principles were aligned with my own. So in 2004 I
started Hendrix Properties with a singular goal: I wanted to take
all the things that work and do them better than anyone else...
all the things that work for the client’s best interest, all the things
that work in terms of marketing, all the things that work towards
making us the most educated and tech savvy firm around. I knew
that in order to achieve that goal, we needed to remain relatively
small and tightly knit.
A Letter From Chad

3. To me, doing big things means getting you results. When
working with you as your listing agent I know that truly
listening to your wants and needs is the biggest piece of the
puzzle. I’ll always be honest and direct with you and only
take on your project if I feel confident we can help you
reach your goals.
Once we have a plan I’ll carefully analyze the market and
explore effective pricing strategies. If you’d like, I can help
bring in the best home stagers and interior designers,
professional photographers, and highly-designed marketing
materials too. You and I will work together to make sure your
home stands out amongst the competition and sells
for the highest price possible in the shortest period of time.
Hendrix Properties is small company that works hard
every day to do big things. I hope you’ll consider me
as the listing agent for your property the next time
you’re thinking of selling; I know that together we
can create great results.
I’m Chad Hendrix and I appreciate your business.”

4. The Hendrix Properties ProcessThe Hendrix Properties Process

5. LAYING THE
Foundation
DOING OUR
Homework
1. 2. 3.
MARKETING
Your Home

6. Laying the FoundationLaying the Foundation

7. Having a handle on your wants, needs, and expectations early on ensures we’re always working
towards the same goal, together.
At Hendrix Properties, we like to say we’re a “real estate
company built around people.”

9. Laying the Foundation
We always like to start with an in-person meeting.
We’ll ask you questions about your motivation, your desires, and your goals throughout the process.
We’re a results-driven company, and knowing what “results” means to you is always paramount.

10. Next, we’ll walk through your home together.
Laying the Foundation
This step is crucial – it’s where we’ll discuss recommended actions like staging or de-cluttering
and also where we’ll talk openly and honestly about your home’s best features as well as any
drawbacks we see.
It’s here you’ll provide us valuable insight about what drew you to the home in the first place
which will help us market it most effectively.

12. We’ll then discuss pricing and pricing strategies for your home.
Pricing your home properly from its first day on the market is
critical to your success as a seller. We’ll sit down and talk about
the pitfalls of pricing too high (“Chasing the Market”) and also
pricing too low.
Our goal is to price your home correctly from the get-go, also
called “Pricing Ahead of the Market.” Doing so will save you
time and, most importantly, money. No one succeeds when
your home is priced incorrectly. Our extensive experience and
market knowledge are the solution.
Laying the Foundation

13. The highest level of activity is when the
property is new on the market.
NUMBER OF WEEKS ON THE MARKET
ACTIVITY
1 2 3 4 5 6 7

15. Finally, we’ll talk expectations.
Laying the Foundation
We believe one of our core responsibilities as your Realtors is to prepare you for the selling
process and help you set reasonable, logical expectations.
At this point we’ll decide what form of communication works best for you and also outline your
expectations from us as your representatives. Of course, as the homeowner, you’ll have a few
responsibilities too. Together we’ll figure out how we can work as a team to sell your home
quickly and efficiently. We all have the same goal.

16. Doing Our HomeworkDoing Our Homework

17. Your home only gets one chance to make a first impression on the market which is why we
spend so much time and effort doing market research, evaluating neighborhood comps, and
perfecting the way your home will show. It’s just how we do business.
We want you to feel like you’re Hendrix Properties’ only client.

18. For some of our clients we suggest arranging
an interior design consultation.
Doing Our Homework
Proper staging is more crucial than you might think, and our years of experience tell us most
homes can benefit from some professional staging assistance. We all know your home is great.
Let us help you make it extraordinary.

20. Doing Our Homework
If we know one thing it’s that professional
photography is incredibly important.

21. That’s why we always recommend working with professional real estate photographers to
highlight all the wonderful features of your home. Professional photos will get your home sold
faster and for a better price, every time.

23. We often use digital video to help buyers visualize
themselves in your home.
Doing Our Homework
Custom high-definition video walk-throughs can illuminate your home’s best features and allow
buyers to really feel at home, even before they step foot in your house. Arranging and creating
custom HD video tours is just another service we offer that sets Hendrix Properties’ homes
apart from the competition.

24. Our graphic designers are standing by to create a glossy,
full-color brochure for your home.

25. Most people are visual in nature and having an
attractive, photo-heavy brochure they can hold
in their hands after they tour your property may
just remind them what they loved about your
house. Choosing to create a custom brochure is
just a subtle way to ensure your home rises to
the top of their prospects list.
Doing Our Homework

27. Informational flyers have been around for a long
time because they work.
Doing Our Homework
When buyers drive past your home we want them to have all the information they’re looking
for at their fingertips (even if they don’t get any cell service!). The tangible reference material
and pictures on our custom-made flyers will help grab buyers while they’re in the house
hunting mindset.

28. We want you to feel involved and engaged in the selling process.
Doing Our Homework
We want you to know what’s going on every step of the way which is why many of our
agents use a transaction management system just for that purpose. You can use your login to
see every marketing move we make, monitor results, and even access important forms and
contracts you’ll need once the selling process is underway.

30. Marketing Your HomeMarketing Your Home

31. We’ve got both. Hendrix Properties knows the Charlotte real estate market front to back and we believe
in making informed, strategic decisions when it comes to marketing your house. Let us help you sell your
home…the right way.
Marketing your home properly takes experience and understanding.
Here’s a quick breakdown of the most popular sources for home buyers in today’s market.
• Multiple Listings Database
The MLS is the most comprehensive source for up-to-date local real estate information. The general
public does not have open access to the MLS which is part of the reason brokers are so important.
• Real Estate Websites
Websites like Zillow, Trulia, and Redfin provide general real estate information based on publicly available
data. While these sites can be useful for some purposes it’s important to remember they’re far from local
and can contain errors.
• Realtor Blogs
Many Realtors blog regularly, either on a personal site or a business platform, to stay engaged with their
community. Realtor blog topics run the gamut from contract negotiations to up-and-coming neighborhoods.
• Virtual Listings
Video is quickly becoming the most popular way people consume content on the web. Virtual listings
(or “virtual tours”) are a great way to get a feel for a property before ever stepping inside.
• Social Media
Sites like Facebook, Twitter, and LinkedIn get millions of visits per day which is why they’re such a
powerful real estate tool. Social sharing makes it possible to find listings, helpful advice, and local
information passed along by friends and acquaintances.
Where are Charlotte’s buyers looking for homes?

32. Placement on the MLS (Multiple Listing Service) is paramount
when it comes to selling your property.
Marketing Your Home
Once your home is listed in the Charlotte Regional Realtor Association’s MLS listings its details,
specs, and photos are disseminated nationally and even worldwide, in some cases. Only a
licensed REALTOR can add your home to the MLS listings database.

33. Once your property is listed through MLS, it will be exposed to over 40,000
web, video, social media and mobile sites across the world!

35. Our custom-designed website, HendrixProperties.com, is
the perfect place for us to professionally market your house.
Marketing Your Home
It’s where we’ll highlight your property’s assets, show off interior photos, and give buyers more
information about your neighborhood and about Charlotte in general. We’ve spared no time or
expense making our website the best of its kind.

36. The popular Hendrix Properties blog helps draw people to
our website where they can then view your home.
Marketing Your Home
Potential buyers follow our blog to learn about Charlotte real estate news, find answers to
common transactional questions, and get inside information on the newest properties on the
market. It’s a great tool for getting your home noticed.

38. We may decide together that a video tour of your home is
a smart marketing move.
Marketing Your Home
Many of today’s home buyers prefer the experience of touring homes virtually before they
look in person, so we use custom YouTube and Vimeo tours to help highlight many of our
properties’ best features. In fact, 58% of home buyers say they expect to see videos when
looking at houses online.

39. Utilizing our popular social media channels is another way
we market your property.
We’ve worked hard to build an active, engaged audience on Facebook, Twitter, Google+, and
even LinkedIn that looks forward to finding out more about the homes we represent. Social
media is not a fad: Worldwide, 1 in 6 minutes spent online is spent on Facebook, more than
half of all adults use social media daily, and Baby Boomers are the fastest-growing group of
social media users.

40. Hendrix Properties is Charlotte’s most trusted
professional real estate team and we really do care
about what you need. After all, we’re a real estate
company built around people.
So, how can we help you meet
your real estate goals?

41. chad@hendrixproperties.com
(704) 737-4400
www.hendrixproperties.com