This document is a listing presentation by Jeffrey Whittum, a realtor with Coldwell Banker, explaining the benefits of listing a home with a professional. Key advantages include comprehensive marketing, reduced hassle in showings, and expertise in pricing and paperwork, which can ultimately lead to a better sale price compared to selling alone. Whittum emphasizes the company's extensive advertising reach and provides statistics that highlight the effectiveness of using a realtor to sell a home.

1. Coldwell Banker Residential Brokerage Bradley, IL Listing Presentation Jeffrey Whittum, Realtor NAR, IAR, KCAR Cell Phone: 815-954-0929 Email: [email_address]

2. What does it mean to “List” ? 1. To entrust the marketing, negotiating, and closing of a real estate transaction to a licensed professional. 2. Your home will be featured in the MLS, or, Multiple Listing Service 3. Any hassle of showing your home will be taken care of by your listing agent, or the agent of an interested buyer.

3. Benefits of Listing with a Realtor: 1. The headache-factor is gone. You will be given a play-by-play update and analysis by your agent on a regular basis. 2. Your agent will advise you on how best to present your home when buyers come to see it. 3. Your agent will work with you to come to a REASONABLE listing price so your home does not sit on the market month after month with no activity. 4. Your agent will advise you if and when it becomes necessary to adjust your listing price in order to garnish more interest and offers. 5. Overwhelming and confusing contract and paperwork issues will be handled by your agent as well.

4. Why list with Coldwell Banker? Our name is synonymous with the Real- Estate Profession With a big name comes big advertising: (millions spent annually on both radio and television advertising)

5. More Coldwell Banker Benefits: In addition to the advertising, name, and prestige of a big company….. Your listing will be featured in not only one Multiple Listing Service, but two Many of the other branches feature their listings only in their immediate vicinity or local Realtor Association Listing with me will make your property accessible online to Realtors outside that local community, maximizing its exposure to potential buyers. The market covered by the two listing services ranges from as far south as Iroquois and Ford County to as far North as Cook County.

6. … Even More Coldwell Banker Benefits: You will also get a large, professional sign in your yard that will be easily noticed and bring much attention Not like so many other signs that are blown over or so small they aren’t visible 3 houses down. Corner and directional signs will also be posted directing potential buyers (and nosy neighbors) to your home’s exact location. All of this will be done while you’re either at work or enjoying some time off somewhere else. You bear none of the hassle.

7. Still Not Convinced??? Let’s take a look at some stats of where buyers come from… The vast majority (90%) of those who end up buying a home, at some point in their search, consulted a Real Estate Professional – clearly the most efficient way to market your home. (stats taken from the National Association of Realtors Profile of Home Buyers and Sellers 2005)

8. Internet Customers As you recall from the chart, the next most popular way to search for a home is via the internet. Were you worried that you wouldn’t be advertised on the internet if you listed with Coldwell Banker? Think again – your home will be advertised on the following sites within 24 hours of listing and available 24 hours a day: ColdwellBankerOnline.com Realtor.com ColdwellBanker.com

9. The Alternative: Sell on your Own People decide to sell on their own for a variety of reasons. Usually to avoid paying a commission Sometimes out of pride of doing the job entirely on their own Never because it’s the easy way to go: Did you know that 86% of those who used a Realtor in the past would do so again? (stats from Realtor.com)

10. What it Takes to Sell on Your Own: Stats to Consider: I hope time isn’t important if you want to sell on your own (decreased exposure + minimal marketing = Long Market Time ) How does $31,800.00 sound??? That’s the national average lost in the sales price of a home sold without Professional representation. (stats from realtor.org) To be more specific, it’s roughly 16% on average. Trying to avoid the 5-7% commission doesn’t save you ANY money – to the contrary, it will COST you!

11. Final Selling Price And the REALLY depressing news is that none of these figures account for the cost of advertising or the time it would take you to properly market your home! $420,000 $336,000 $252,000 $168,000 $84,000 FSBO $80,000 $64,000 $48,000 $32,000 $16,000 Difference $500,000 $400,000 $300,000 $200,000 $100,000 Realtor

12. In Closing… My goal is not to dissuade you from selling on your own if that is truly what you believe is the best option. I simply want to offer you relevant facts to help you make an educated decision. While I would love to be the one to represent you, the last thing I want is to be viewed as a pushy salesman out for a commission and nothing else. That is why I produced this DVD – to give you the facts without having to intrude in your home, only to give a presentation you might reject anyway. If what I’ve told you has interested you in the least or you would like to know more, please do not hesitate to contact me.

13. A Little About Myself…. Formerly known as SGT Whittum, I was recently, and honorably, discharged from the Illinois Army National Guard. I enjoyed serving my country for the last 6 years, but thought it time to settle down and be home more often for my wife and daughter. I now look forward to continuing my service to the public on a different playing field, meeting any and all of their Real-Estate needs. Do consider employing my services as they might benefit you in the near future. Thank you for taking the time to view my presentation, and God Bless.

14. Cell Phone: 815-954-0929 Email: [email_address]