This marketing plan outlines strategies to maximize online exposure and promote listings across over 725 websites. Key tactics include professional photos, open houses, social media promotion, and weekly reports on online views. The plan emphasizes digital marketing as nine in ten buyers now use the internet to search. Properties will receive front page placement and be featured across real estate and third party sites through the broker's participation in branding programs. Home enhancements may be recommended to improve curb appeal and competitive positioning.

1. MARKETING PLAN RESIDENTIAL
BROKERAGE
Truly Remarkable
Service!

2. Source: The 2013 National Association of Realtors® Profile of Home Buyers and Sellers.
Information Sources Used in the Home Search
(% of Home Buyers)
Your home will be exposed to as many potential buyers as possible.
A real estate professional like myself is still a primary source of
information for home buyers. These buyers aggressively search the
web for new homes daily. The marketing plan I created for you takes
this into consideration positioning you front and center when they
search properties.
This chart shows print advertising is not the
most effectual promotional activity for your
home. I will diversify promotional activities
and create an extensive online presence.
RESIDENTIAL
BROKERAGE

3. Marketing Activities
*2013 National Association of Realtors® Profile of Home Buyers and Sellers.
Nine in 10 home buyers used the Internet to search for homes*
 ColdwellBankerHomes.com
 ColdwellBanker.com
 *REALTOR.com
 *Trulia.com
 *Zillow.com
 *Yahoo! Real Estate
 *MSN
 *AOL
 Homes.com
 NYTimes.com
Because I am involved with the *FAB Program
(Featured Agent Branding), I am able to
market your home on over 725+ websites.
I will also send you “Weekly Online Showing”
Reports of the virtual views your home has
received on the major websites.
RESIDENTIAL
BROKERAGE

4. Marketing Activities
To showcase your property I will:
Arrange and be present for a professional photo shoot to
capture the interior and exterior and possibly twilight
images of your property.
Promote your property to other brokers and hold an Agent
Caravan inviting the agents to come to preview your
property so they can tell their buyer clients.
Hold an Open House and inviting buyers to view your
property. I will promote the Open House using an online
campaign directed to the following websites:
ColdwellBankerHomes.com, ColdwellBanker.com,
realtor.com, Trulia, Zillow, Yahoo! Homes, msn.com,
hotpads.com, HomeFinder.com,
and NYTimes.com
Your property will be showcase to 16 million potential
buyers EVERYDAY on 725+ high-traffic websites.
*Ask me for a complete list.
RESIDENTIAL
BROKERAGE

5. Marketing Activities
To showcase your property I will:
 Give buyers the best first impression! Your property will be enhanced online with
extended remarks and additional photos.
 Promote the property via a Property Video Microsite using video to help increase the
online views.
 Use an online rapid response system to reply to inquires about your property quickly.
 Share the property through social media – Facebook, Twitter, Pinterest etc.
 Create energy and excitement immediately by selecting your property to be a Featured
Home on my personal website. The largest pool of potential buyers will have access to
your property within the first 14 days on the market because I participate with FAB.
 Send you a weekly Web Detail View Traffic Reports showing the number of visitors who
viewed your property on the top real estate websites.
 Capture the home at its best with professional promotional flyers to leave at the
property as a take away for perspective buyers.
 Create an email campaign and send it to all the surrounding agents to make them aware
that your property has come on the market because 87% of buyers use a REALTOR in their
home search.
RESIDENTIAL
BROKERAGE

6.  Create a Just Listed print campaign to potential buyers and homeowners in the area.
 Follow up the print campaign with a call around to see if anyone has or knows of anyone
who may have an interest in your property.
 Offer an AHS Home Protection Plan during the listing period, to help raise the perceived
value of the home and get it sold faster.
 Set up a Client Account for you on my website so you may receive notifications of
properties coming on the market and price changes that will compete with your property.
 Send a market report of the monthly activity in your area by email, print or video
whichever you prefer.
 Offer convenient in-house mortgage, title and closing services to ensure a completely
satisfying real estate experience that exceeds your expectations.
Marketing Activities
To showcase your property I will:
RESIDENTIAL
BROKERAGE

7. Home Enhancement
Custom plan to enhance your property’s appearance, including:
 Identify problem areas
 Smaller rooms
 Room with unattractive view
 Share tactics to address
 Furniture placement
 Rug removal
 Paint colors
 Recommend specialists
 Handyman
 Paint contractor
 Cleaning service
 Yard service
 Pool cleaning and deck refresh
 Home staging designers
The marketing ideas I have shared with you require the condition of your property be
comparable or superior to other properties also listed. Your property will be competing
with them on my market. The condition of your property can have a dramatic impact on
how quickly it sells, as well as the sales price. Here are my recommendations/contractors.

8. Why you need me as your Realtor!
I have Real Estate Expertise!
Want to check the MLS for a 4B/2B with
an EIK and a W/D? Real estate has its own
language, full of acronyms and semi-
arcane jargon, I am trained to speak that
language fluently.
Plus, buying or selling a home usually
requires dozens of forms, reports,
disclosures, and other technical
documents. I have the expertise to help
you prepare a killer deal—while avoiding
delays or costly mistakes that can cause
serious problems.

9. Why you need me as your Realtor!
I have bullish negotiating
chops!
Any time you sell a home, you’re going to
encounter negotiations! And as today’s
housing market heats up, those negotiations
are more likely than ever to get a little
heated. You can expect lots of competition,
cutthroat tactics, all-cash offers and bidding
wars but don’t you worry! I am a savvy and
professional negotiator on your side to seal
the best deal for you!
And it’s not just about how much money you
end up netting. I will help draw up a
purchase agreement that allows enough time
for inspections, contingencies, and anything
else that’s crucial to your particular needs.

10. Why you need me as your Realtor!
I am connected to everyone
it seems!
I might not know everything, but I make
it my mission to know just about
everyone who can possibly help in the
process of buying or selling a home.
Mortgage brokers, real estate attorneys,
home inspectors, home stagers, interior
designers—the list goes on—and if you
work with me, they’re all in your
network too!

11. Why you need me as your Realtor!
I adheres to a strict code of
ethics!
Not every real estate agent is a Realtor.
Realtors are licensed real estate
salesperson who belongs to the National
Association of Realtors®, the largest
trade group in the country.
I am… What difference does it make?
Realtors are held to a higher ethical
standard than licensed agents and must
adhere to a strict Code of Ethics.
I am proud to be a Realtor!
I would very proud to be YOUR Realtor!