This document discusses strategies for marketing a home for sale, including using multiple listing services, social media, and a custom website to generate leads. It also outlines coordinating with other real estate agents to promote the listing within the local real estate community. Contact information is provided for the listing team members to coordinate the selling process.

1. 1
Selling Your Home
Single Family Detached Residences
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty

2. 2
My Team
Listing Coordinator - Charm Agbayani
Marketing Coordinator – Jenny Vinoya
Closing Coordinator – Michelle Corrigan
Contractors- References for any real estate
service needed
Single Family Detached Residences
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty

3. National Association of Realtors
M 5
The Rawls Group Keller Williams Realty

4. Keller Williams Sells More of
Their Own Listings
The Keller Williams
culture of cooperation
and our profit sharing
model contribute to
cross-promotion of our
listings among company
agents and offices
resulting in greater
listings exposure for our
customers
M 3
The Rawls Group Keller Williams Realty

5. Today's Most Important
Marketplace
THE
INTERNET
 In 2013, 91% of first-time
home buyers used the
internet to search for homes
 In 2013 88% of repeat home
buyers used the internet to
search for homes
kw.com
43%
M 6
The Rawls Group Keller Williams Realty

6. The Internet
The Rawls Group Keller Williams Realty
43%
50+ National
Search Engine Sites
Powering more
than 500 Websites
M 7

7. The Internet
7 M
40% Total Atlanta Realty – My custom website
• Designed as a lead generation machine for
potential buyers
• Gives your property maximum exposure as a
Exclusive listing, in blog posts, Pay per clicks,
and neighborhood search criteria
The Rawls Group Keller Williams Realty

8. The Internet
8 M
40% Total Atlanta Realty
Blog Posting
The Rawls Group Keller Williams Realty

9. The Internet
9 M
40% Total Atlanta Realty
Neighborhood Searches
The Rawls Group Keller Williams Realty

10. The Internet
10 M
40% Total Atlanta Realty
Exclusive Listings
The Rawls Group Keller Williams Realty

11. The Internet
11 M
40% Total Atlanta Realty
Newsletter
The Rawls Group Keller Williams Realty

12. The Internet
43 Realtor.com
%
Up to 36
Jumbo Photos
Full Motion Video
and Virtual Tours
Provides more
robust information
Custom Property
Description
Engages
consumers
Open House
Alerts
with
Showcase
Listing
Enhancements
Captures More
Buyer Interest
Faster Sale
M 10
The Rawls Group Keller Williams Realty

13. The Internet
ONLINE
Newspaper Marketing
•Virtual Tour
•Open House Dates
•Seller Reports
•Enhanced Descriptions
•24 Hour Exposure
•20 Photos
40%
5.5+ Million Page Views per Month:
Maximizing Your Opportunity for a
Faster Sale
M 14
The Rawls Group Keller Williams Realty

14. Finding Buyers Through
Real Estate Community
FMLS
the
First Multiple Listing Service
▪ 28,000+ agents with 1958 offices in GA/Southeast
▪ Preferred MLS for 21 Counties North of I 20
▪ Found on Zillow, Trulia ,Realtor.com
Featuring
VIRTUAL TOUR (Unlimited Photos)
▪ Can share on Facebook, Twitter,
Pinterest, LinkedIn, Google +
▪ Can convert to video and share
on You Tube.
COMPATIBLE with ALL Mobile
Devices
33%
Percent of Homebuyers
in 2013 using a REAL
ESTATE AGENT in their:
Home Search- 89%
Home Purchase- 90%
M 11
The Rawls Group Keller Williams Realty

15. 33
%
Finding Buyers Through the
Real Estate Community
GAMLS
Georgia Multiple Listing Service
 25,000+ Agent Members with 2812 offices.
Membership includes Metro Atlanta, N.GA
Mountains, Central GA, and along the GA Coast
▪ CONSUMER WEB-SITE
with 4.5 – 5 million
full-detailed views per mo.
▪ CUSTOMER AGENT PAGE
NEW ! A contact page to
assist customers in
finding
an agent. Averaging over
11,000+ views and 4000+
submitted request per mo.
Percent of Homebuyers
in 2013 using a Real
Estate Agent in their:
Home Search- 89%
Home Purchase- 90%
M 12
The Rawls Group Keller Williams Realty

16. 16C
Social Media
Marketing your property to millions of people
The Rawls Group Keller Williams Realty

17. R E A L T Y
T H E R A W L S G R O U P
Connect to Buyers:
M
• Provide Home Information to Prospective Buyers - 24/7
• Capture and Report Prospective Buyer Information:
Names
Phone Numbers
Language Preference
Interest Level
Media Source
Inquiry Volume

18. We can narrow down
Realtors that are
actively working in
your area
We can get the most
accurate list of
realtors to call and
market your home to
18C
The Schernikau Group
Broker Metrics
Allow us to
customize using
specific criteria
We can customize
by:
1. Price point
2. Area
3. Schools
4. Bed/Bath
them
The Rawls Group Keller Williams Realty

19. How we do it
• Call all the agents that have listed or was
a buyers agent in the area and send a
marketing package about the home
• Call the neighbors in your subdivision to
let them know about your home for sale
• Call back all Realtor showings and lead
calls that are generated from marketing
19C
The Schernikau Group
Mojo Marketing
What does it do to help us plan
• Three line dialer system
• Can make up to 300 calls per hour
• Automatically leaves pre-recorded messages when a voice mail picks up
• Send marketing packages via email- why we are still talking to potential buyers
• Allows us to market your home to a lot more people in a short period of time
The Rawls Group Keller Williams Realty