The document emphasizes the importance of home staging and professional photography in the real estate market to attract buyers effectively. It explains that a well-staged home can significantly improve its appeal and value, leading to quicker sales and potentially better offers. Additionally, it highlights that real estate agents are not trained in these essential areas, which can negatively impact the sales process.

1. And understanding what attracts buyers is simple.

3. I HELP HOME OWNERS DOMINATE THE REAL ESTATE MARKET THAT
THEY ARE CURRENTLY IN AND ACHIEVE THEIR # 1 GOAL OF SELLING BY:

4. Cutting down the time to sell your home is done by turning
your home into a desired product.
By doing this you will increase the amount of potential buyers
which boosts your chances of selling your home quickly.

5. After taking the first step you will begin improving your property’s
value immediately, which will attract offers that are close to your
asking price.
Buyers are SEARCHING for a home that fits their needs and matches the
value that they are looking for.
Remember: value and price are not the same.

6. Upon completing the necessary steps of turning your home
into a desired product, your newly designed home will be used for two
things;
1. A highly targetable marketing tool to attract buyers.
2. And 24 hour instant access to minimize the sellers stress and the need
for multiple open houses.

7. Selling is very stressful. Prepare your home up for a
successful sale today & alleviate the stress of wondering if
you will be able to move on with your life. Begin the process
of turning your home into a property that more buyers want
and reintroduce your home to the market.

9. THE MULTIPLE LISTING SERVICE (MLS) IS A DATA BASE
THAT HOLDS ALL YOUR PROPERTY’S INFORMATION AND VISUALS.

10. OVER 8O% OF NEW HOME BUYERS BEGIN SEARCHING ONLINE FOR THEIR NEXT HOME.
THE MLS IS SEARCHABLE BY THE PUBLIC, THROUGH SITES SUCH AS REALTOR.COM &
ZILLOW.COM.

11. IF YOUR POPERTY DOES NOT ATTRACT THE ATTENTION OF A POTENTIAL
BUYER. HOW CAN YOU EXPECT TO SELL YOUR PROPERTY?

12. ACCORDING TO THE U.S BUREAU OF LABOR STATISTICS ONE OF A REAL ESTATE
AGENTS’ DUTIES IS TO PROMOTE PROPERTIES THROUGH ADVERTISEMENTS, OPEN
HOUSES, AND LISTING SERVICES.
INFORMATION ABOVE IS PROVIDED BY BLS.GOV

13. A REAL ESTATE AGENT OR BROKER IS NEITHER TRAINED IN HOME STAGING OR
PHOTOGRAPHY WHILE PURSUEING AND COMPLETING THEIR REAL ESTATE
LISCENCE EXAM.

14. HOME STAGING AND PHOTOGRAPHY ARE THE TWO ESSENTIAL COMPONENTS
THAT CREATE A GREAT PRESENTATION FOR YOUR HOME’S MARKETING PLAN. A
MARKETING PLAN IS SETUP TO ATTRACT BUYERS THROUGH PROMOTING YOUR
PROPRTY TO THE PUBLICE. A PRESENTATION THAT LACKS QUALITY CAN HURT THE
IMAGE OF YOUR PROPERTY AND KEEP YOU FROM SELLING.

15. LET’S COMPARE THE DIFFERENCE BETWEEN TWO PHOTOS.
BEFORE THE HOME STAGING PROCESS
PHOTOS PROVIDED BY HENI ANDERSON – ENVOKE HOME

16. LET’S COMPARE THE DIFFERENCE BETWEEN TWO PHOTOS.
AFTER THE HOME STAGING PROCESS

17. What is the difference?
The bottom photo:
 SHOWS THE FUNCTION OF THE SPACE
 THE WALL COLOR DOESN’T DISTRACT THE
BUYER
 THE UNNEEEDED FURNITURE IS REMOVED
 THE LIGHT COLORED WALLS ALLOWS
LIGHT TO REFLECT, WHICH MAKES SPACE
APPEAR LARGER
 IT SHOWS COLOR THROUGH ACCESSORIES
& NOT ON THE WALL
 IT LEAVES BUYERS WITH BETTER
INFORMATION ABOUT THE SPACE.
 THERE ARE NOT ANY UNNEEDED ITEMS
LYING AROUND THE ROOM.
 THERE IS A CLEAR PATH TO WALK AROUND
THE FURNITURE.

18. BUYING A HOME IS AN EMOTIONAL PURCHASE. HOME STAGING IS A
PROCESS THAT RE-DESIGNS YOUR HOME INTO A COMPETING PRODUCT TO
ARRTACT A WIDE RANGE OF BUYERS. STAGING YOUR HOME GIVES BUYERS
A CHANCE TO ATTACH THEIR OWN EMOTIONS WHILE GETTING A FEEL FOR
YOUR PROPERTY.

19. LET’S COMPARE THE DIFFERENCE BETWEEN TWO PHOTOS.
THIS IS HOW MOST OF THE LISTING PHOTOS LOOK FROM AN AGENT OR BROKER

20. LET’S COMPARE THE DIFFERENCE BETWEEN TWO PHOTOS.
THIS LISTING PHOTO IS FROM A PROFESSIONAL PHOTOGRAPHER.

21. WHAT THE DIFFERENCE?
THE BOTTOM PHOTO:
ALLOWS THE BUYER TO UNDERSTAND THE
SPACE WITH AN ANGLE THAT SHOWS TWO
ROOMS.
THIS GRABS THE BUYERS’ ATTENTION AND
LEAVES LITTLE ROOM FOR ANY UNANSWERED
QUESTIONS.
THE PHOTOGRAPHER UNDERSTANDS THE
SUBJECT MATTER AND IS ABLE TO CAPTURE AN
IMAGE THAT TELLS BUYERS WHAT THEY NEED TO
KNOW.
REAL ESTATE AGENTS ARE TRAINED TO ADVICE
AND ASSIST.
PHOTOS TAKEN BY GEORGE CRUDO

22. YET AGENTS AND BROKERS AROUND THE U.S. MISS LEAD SELLERS
WITH SERVICES THAT THEY ARE NOT TRAINED TO PROVIDE WHICH WILL
HURT THE SALE OF YOUR PROPERTY.

23. BUYERS HAVE THE ABILITY TO SEARCH THROUGH MULTIPLE HOUSES IN A
FASTER AMOUNT OF TIME BY USING AN ONLINE REAL ESTATE SITE WHICH
INCREASES COMPETITION.

24. LET’S RECAP THE LAST FEW SLIDES AND FIND OUT IF WE AGREE ON THE
SAME FACTORS.
DO YOU AGREE THAT...
 THE PUBLIC HAS ACCESS TO YOUR PROPERTY’S INFORMATION AND VISUALS.
 THE QUALITY OF YOUR HOME’S PRESENTATION CAN DETERMINE THE SPEED OF
SALE.
 REAL EASTATE AGENTS AND BROKERS DID NOT RECEIVE TRAINING FOR HOME
STAGING OR PHOTOGRAPHY WHILE RECEIVING THEIR LICENSE.
 HOME STAGING RE-DESIGNS YOUR HOME INTO A PRODUCT TO ATTRACTS A WIDE
RANGE OF BUYERS AND WILL INCREASE YOUR CHANCES OF SELLING FASTER.
 A PROFESSIONAL PHOTOGRAPHERS PHOTOS WILL ATTRACT MORE ATTENTION TO
YOUR PROPERTY THOUGH UNDERSTANDING THE SUBJECT MATTER INTERESTING
ANGLES AND PICTURE QUALITY.
 HAVING THE BEST PRESENTATION THAT SHOWS A HIGH VALUED HOME FOR YOUR
ASKING PRICE WILL SELL YOUR HOME FASTER AND POSSIBLY FOR MORE MONEY.

25. Make Your Selection Below