The document outlines a real estate company's comprehensive plan to assist clients in selling their homes, emphasizing their established reputation and commitment to client satisfaction. It details the steps involved in the selling process, including consultation, pricing strategy, marketing, and negotiation, while highlighting the company's success and experience in the industry. Additionally, client testimonials affirm the company's dedication and efficacy in managing real estate transactions.

1. STEPS TO SUCCESS
An Introduction to Our Proven Plan to Help You to Sell Your Home

2. www.YourCompanyRE.com
Dating back to 1875, the Prudential name, along with the“Rock of Gibraltar” logo, has stood for
strength, stability, integrity and trust. Prudential has a worldwide presence with 15 million
customers in more than 30 countries. Prudential Real Estate members benefit from this name
recognition and are able to leverage the reputation that Prudential has created.
When home buyers and sellers see our yard signs and marketing materials, they link the
Prudential “Rock®”logo with remarkable service, quality and exceptional value, backed by a name
that has been trusted for more than 135 years.
The Prudential name is one of the most recognized brands in the world.
Prudential Financial ranks 74th on the 2008 FORTUNE 500 list of America’s largest corporations
and 221st on the 2008 FORTUNE Global 500 list of the world’s largest corporations. Prudential
Ranks Fourth on FORTUNE® 2009 World’s Most Admired Companies List.
Our powerful network has more than 62,000 sales professionals and 1,940 offices
nationwide generating more than $129 billion in annual sales volume.

3. www.YourCompanyRE.com
John Smith is the owner and broker of Your Company Real Estate, a full service real estate
company located in Your City, AA. Commitment, drive, and a track record for providing the
highest level of customer care is what sets John part.
John graduated with honors from the School of Business at State University In Yourstate in
2001.
John joined Prudential North America in 2001 and was, in less than 1 year, named the
company’s Top Producer, and was later promoted to Regional Sales Manager.
In 2004 John left Prudential North America to start Other Company Real Estate, a full service
residential real estate brokerage serving residents of Long Island, NY. John was responsible
for day-to-day operations; hiring, training, management, marketing, accounting and client
relations.
In 2009 shortly after moving to Yourcity, John started Your Company serving buyers and
sellers of real estate in Yourcity, while providing the best possible service, and significant cost
savings.
John Smith
Licensed Real Estate Broker

4. When you're ready to take the next step toward selling your home, we're here to help.
We have developed a proven, comprehensive plan for selling homes. Our business
model is simple, "Quality rather than Quantity".
When we list your home, there is no up front cost to you. We cover all the expenses and
marketing costs. We are compensated only if we successfully sell your home, so your
success truly is our success. Our promise is to work hard to ensure that you get the best
price, in the quickest time with a transaction as smooth as possible.
As we get into the process of photography, marketing, showings, offers, negotiating,
and eventually closing the sale, it can all be an overwhelming and emotionally charged
process. Just remember, we will be your guide throughout every step of the way.

5. "Why are you selling your home?"

6. Our top priority is not only the successful sale of your home, but
more importantly to provide you with a real estate experience that
is stress-free and satisfying. The more we can know about why you
are selling, and how soon you need to be sold, will help us
determine the proper marketing timeframe to produce the most
beneficial results. Mutual communication will help us to fully
understand your needs, concerns and expectations. We are
committed to always work for your best interests because our goal
is the same as yours.
Step 1 - Selling Consultation
www.YourCompanyRE.com

7. "What will buyers think of your home's price?"

8. When searching for a home, buyers will go through extensive
comparison shopping with much of their concern focused on price.
With the ease of finding information on the internet, buyers today
are so well educated on the real estate market’s activity and pricing.
It is so important for us to determine a realistic and accurate market
value for your home. We want to set the price of your home high
enough to ensure a maximum return to you, yet still appear
attractive to buyers when compared to similar homes.
Step 2 - Develop Pricing Strategy
www.YourCompanyRE.com

9. "Where do buyers find the home they purchase?"

10. www.YourCompanyRE.com
Knowing where buyers come from is the first step in developing a
strong and successful marketing campaign. The typical home buyer
views numerous homes before purchasing. Specific information
sources they use play a more significant role in the decision of
which homes they view. We have an expansive portfolio of
marketing avenues we utilize, but it is clear that some marketing
sources provide a greater rate of success.
Step 3 - Develop Marketing Strategy

11. "What marketing has the best chance to find the right buyer?"

12. Knowing where buyers find the home they purchase has enabled us
to develop a very comprehensive, focused and effective marketing
plan. We will use our many powerful marketing resources and will
fully customize our plan to best promote your home's most
desirable qualities. The result is a highly favorable perception of
your home reaching a greater pool of potential buyers. Here's a hint
about our marketing plan, over 90% of buyers are actively searching
the web when looking for a home.
Step 4 - Implement Customized Marketing Plan
www.YourCompanyRE.com

13. "What should I do to get my home ready to sell?"

14. Your role throughout the selling process can have a great impact on
it’s success. Working as a team, we can maximize our efforts to reach
our common goal of selling your home at the highest possible price
in the shortest period of time. Together we'll walk through your
home, and we'll provide recommendations and tips for you to best
prepare your home for showings.
Step 5 - Understanding Your Role
www.YourCompanyRE.com

15. "Once I get an offer, how will I know if its the best offer?"

16. Our experience, knowledge and commitment to you will truly shine
once we receive an offer for your home. There are many factors to
consider besides the price. This is where we really make a difference
as we assist you in evaluating every important term of the contract,
and determine a focused strategy to be sure we are looking out for
your best interests.
Step 6 - Negotiating the Purchase Contract
www.YourCompanyRE.com

17. "Once we are under contract, what happens?
Can the buyer cancel, when do we really know we are truly sold?"

18. Once you accept a buyer’s offer, your home is then considered
“Under Contract". Although under contract for sale, we will still have
much work to do to ensure a successful closing. Many of these steps
will have strict deadline dates applied, and if not completed
properly and on time, could cause forfeiture of the contract and loss
of the sale. Again, we will be your guide throughout each and every
very important step.
Step 7 - Managing the Transaction through Closing
www.YourCompanyRE.com

19. www.YourCompanyRE.com
Our Recent Closed Sales
3440 Crescent Drive - $658,750
3440 Crescent Drive - $658,750
3440 Crescent Drive - $658,750
3440 Crescent Drive - $658,750

20. www.YourCompanyRE.com
"We work with luxury real estate brokers all over the country and we consider it a privilege to work
with professionals like John and Jane. They know their market, listen to their clients, communicate
with clarity and follow-up with tenacity. They genuinely serve their clients in all facets of location,
transaction and also integration into the Park City community. I wholeheartedly recommend John
and Jane to anyone considering real estate in the Park City area.”
- Kathy and James Estes
Client Testimonials
"We work with luxury real estate brokers all over the country and we consider it a privilege to work
with professionals like John and Jane. They know their market, listen to their clients, communicate
with clarity and follow-up with tenacity. They genuinely serve their clients in all facets of location,
transaction and also inegration into the Park City community.
- Rick and Tammy Johnson
"We work with luxury real estate brokers all over the country and we consider it a privilege to work
with professionals like John and Jane. They know their market, listen to their clients, communicate
with clarity and follow-up with tenacity. They genuinely serve their clients in all facets of location,
transaction and also integration into the Park City community. I wholeheartedly recommend John
and Jane to anyone considering real estate in the Park City area.”
- Lori and Steven Donner

21. www.YourCompanyRE.com
"We work with luxury real estate brokers all over the country and we consider it a privilege to work
with professionals like John and Jane. They know their market, listen to their clients, communicate
with clarity and follow-up with tenacity. They genuinely serve their clients in all facets of location,
transaction and also integration into the Park City community. I wholeheartedly recommend John
and Jane to anyone considering investment or vacation real estate in the Park City area.”
- Kathy and James Estes
"We work with luxury real estate brokers all over the country and we consider it a privilege to work
with professionals like John and Jane. They know their market, listen to their clients, communicate
with clarity and follow-up with tenacity.
- Rick and Tammy Johnson
"We work with luxury real estate brokers all over the country and we consider it a privilege to work
with professionals like John and Jane. They know their market, listen to their clients, communicate
with clarity and follow-up with tenacity. They genuinely serve their clients in all facets of location,
transaction and also integration into the Park City community. I wholeheartedly recommend John
and Jane to anyone considering real estate in the Park City area. I wholeheartedly recommend
John and Jane to anyone considering real estate in the Park City area.”
- Lori and Steven Donner
Client Testimonials

22. Lets Get Started!
There is so much thought, knowledge and preparation that
goes into a successful home-selling campaign. We will be your
resourceful guide through every step. Lets get started on
formulating our strategic plan to get your home sold.

23. Thank You for Your Business
Much of our business is based on referrals from satisfied clients.
If you know anyone who could benefit from our services,
please let us know how we can be of help!