Pre listing packet - 2014

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Keller Williams Realty 1 N Pinckney St, Suite 200 Madison WI 53703
Pre-Listing Packet

Table of Contents
•It’s all about you
•What I deliver
•About me
•Knowledge
•Team
•Community
•Excellence
•Determining the Value
•Staging your home
•Marketing your property
•How buyers find the home they purchase
•Marketing plan = results
•Next steps…
Josh Lavik • 608-234-1523
JoshLavik@kw.com • www.JoshLavik.com
88% of home sellers were assisted by a real estate agent when selling a home.
*From NAR 2012 Profile of Home Buyers and Sellers
We are very grateful to have had Josh at our side while selling our house this past summer (2011). In today's housing market we worried that we might have trouble selling our home at a fair price, but with Josh's expertise and market knowledge, we had an accepted offer within a week of listing the house! We feel very lucky to have found the right real estate agent at the right time. We recommend Josh to anyone and everyone looking to buy or sell a property. He was very prompt and responsive to all of our questions, and he kept us informed & updated throughout the entire process. We will certainly be seeking Josh's services for our next real estate transaction.
Brian and Erica Shefchik

Selling Your Home: It’s All About You
Our real estate business has been built around one guiding principle:
It's all about you, our client.
Your needs
Your dreams
Your concerns
Your questions
Your finances
Your time
Your life
Our entire focus is on your complete satisfaction. In fact, we work to get the job done so well, you will want to tell your friends and associates about it. Maybe that's why more than 50 percent of our business comes from repeat customers and referrals.
Good service speaks for itself. We looking forward to the opportunity to earn your referrals too!
Josh is the consummate professional. I would recommend his services to anyone looking to buy or sell a home because of his dependability, punctuality, and good natured personality.
Jay Scharer
Josh Lavik • 608-234-1523

Top 5 Benefits of Choosing Us
Josh Lavik • 608-234-1523
Josh presented housing data in a very precise and understandable manner. I appreciated that he was able to provide print-outs on the housing market in my local area and the probability of selling the house within my asking price. I also appreciated the option of using his moving truck for FREE once my home got sold.
Mayra Medrano, 2012
Any Realtor you hire should act honestly and fairly, put a sign in the yard, and post it on a website. These are the basics. We go above and beyond by doing the following: Top 5 Benefits of Working with Josh Lavik & Associates to help you sell
1)Better pricing strategy brings you more money
2)A smoother home selling experience
3)More connections to the right people
4)Better marketing
5)More fun!

What we Deliver
Communication
Your needs always come first. We provide the service we agree to, in the ways that work for you. Whether once a week or once a day, by phone, email or text message. That’s how we’ll do it.
Experience and Expertise
The complexities of your real estate transaction will be well-handled. Smoothing the way for your listing and sale, we will capably remove many potential challenges before they have the opportunity to appear.
Marketing
Your home will get the exposure it deserves. Our marketing systems maximize your property’s exposure to buyers. Neighborhood tracking tools and automated buyer calling systems allow me to reach active buyers who want to know about your listing.
Pricing
Your home will be priced right, adjusted as needed, and will sell quickly. With a keen understanding of both the big picture and the very latest local and neighborhood listing and sales data, the information you need is at my fingertips.
Staging
Your home will put its best foot forward. Homes sell because of correct pricing and great presentation. We know what it takes to make the terrific first impression that will get your home sold.
Satisfaction
Our relationship is dependent on meeting and exceeding your needs. We identify those needs together, and my cancellation guarantee protects your right to end our relationship if you’re disappointed.
Josh Lavik • 608-234-1523

Vision: Climbing Higher
How we are radically different from other real estate agents
Our Vision:
To be the top real estate agent of choice for the Madison area
Climbing Higher. Since 2005 Josh Lavik has been steadily climbing the ranks among top real estate professionals. Much like climbing a mountain, he strategizes to find the best route and takes the right steps to reach the top.
In the recent shifting real estate market, he has been aggressive towards change and actively prospects daily for buyers and sellers. When combined with a strong marketing plan, it’s no wonder that Josh Lavik has found success in the real estate business.
Josh Lavik • 608-234-1523
We were so pleased with Josh's services. The bottom line is that we liked him very much as a person and realtor, and he sold our house really quickly. We moved away last spring, and a previous offer on our house (gotten through FSBO) fell through, so we called Josh and he agreed to list our home and act as our seller's realtor. He was great about keeping us in the loop, responded to our calls and emails very promptly, and was always personable, yet unimposing. He provided useful information and advice throughout the process, and went out of his way to take care of things that went above and beyond the call of duty. We would highly recommend Josh to our friends, family, and colleagues, and would certainly utilize his services if ever we decide to buy in Madison again. Thanks, Josh! April Goodwin, 2012

About Josh
Deep Roots in Real Estate. Josh Lavik began his career in 2005 working on a condominium project on the west side of Madison. He has sold hundreds of homes throughout the Madison area and even has experience as a profitable real estate investor. Josh’s mom encouraged him to go into real estate because she believed that his liberal arts education and other skills would be a great fit. Similarly, his father’s real estate investments have been a model to follow towards building long term wealth. Today, Josh Lavik and his team consistently rank among the top 10% of all agents in South Central Wisconsin. Unique Experiences. Josh, his wife Jenna, and son Tyler live in the heart of Madison of and revel in unique experiences. They love to travel, try new things, and just enjoy life. Some of our favorites include hiking the Grand Canyon, snowboarding in Colorado, rockclimbing at Devil’s Lake, boating on the beautiful Madison Lakes, and camping at many different areas.
Josh Lavik • 608-234-1523
Josh went out of the way to help me find a condo for my daughter. Even though I was out of state, he went the extra mile to send me details and great comps. Even after the sale he continued to help me. As a Real Estate Professional, I appreciated his honesty, integrity and expertise. I highly recommend him.
Cheryl Glover, 2011

Excellence
FEATURED REALTOR ON HGTV’s HOUSE HUNTERS In 2013, Josh was featured on the hit television show HOUSE HUNTERS, that films home buyers going through three different homes and then “picking” the best one. Have you seen the episode? Top 40 Under 40 Madison area business leader In 2010 Josh Lavik was selected among the Top 40 Under 40 for Top Business Professionals in the Madison area by InBusiness Magazine. J.D. Power and Associates Top Award Keller Williams Realty ranked “Highest Overall Satisfaction For Home Buyers and Home Sellers Among National Full Service Real Estate Firms”
Josh Lavik • 608-234-1523
OUR SUCCESS
You can't go wrong with Josh. Hard working, a good problem solver and communicator. He was very responsive and timely on what needed doing. Give him a shot. Nick Linden

Excellence
Josh Lavik • 608-234-1523
Buy, Sell, or Invest using the services of Josh Lavik & Associates at Keller Williams Realty, then you can USE THIS TRUCK FOR FREE!
In order to bring more value to our clients, we have invested in a moving truck! This added benefit attracts more potential clients to our featured listings.

Knowledge and Experience
Experience and education Josh Lavik has elevated to the top 10% of ALL local agents, selling over $4.5 million in sales volume during 2011 and $5 million in 2012 and nearly $6 million in 2013. One of the drivers behind our success is a continued focus on education. We have successfully obtained the top professional designations within the real estate field.
Josh Lavik • 608-234-1523
Masters in Business Administration
Josh obtained his Masters in Business (MBA) at the UW-Madison in 2013. His goal is to use this knowledge to fulfill his goal of being the top realtor of choice in the Madison area.
What's a CRS?
The Certified Residential Specialist (CRS) is the highest Designation awarded to sales associates in the residential sales field. The CRS Designation recognizes professional accomplishments in both experience and education. Less than 4% of all Realtors have obtained their CRS.
The Graduate REALTOR® Institute (GRI) symbol is the mark of a real estate professional who has made the commitment to provide a high level of professional services by securing a strong educational foundation.
If you're looking for someone with a "can-do" attitude--it's Josh. He is energetic, stays positive, and really cares about people. These traits are often overlooked in real estate but are invaluable when choosing a Realtor.
Troy Sainsbury, Mortgage Lender

Meet the Team
Josh Lavik • 608-234-1523
Josh is very good at responding to emails, phone calls and texts in a timely and professional manner. I think I most appreciated his honesty while going through the process and would recommend him to anyone interested in buying or selling a home in the Madison area! Christina Dzioba, 2011
JESSICA FOX, CEO Team Leader & Business Coach Jessica Fox has lead our award winning office for the past seven years. She “grew up” in the real estate business and brings great experience to the table. After attending college she returned to her family’s business, leading a real estate sales office, managing over 450 rental properties and overseeing two commercial development projects. Today, Jessica leads our office and provides training and coaching to our Agents. Cortney Heaslip, Licensed Assistant and Transaction Coordinator Cortney got into real estate in high school while working for her fathers real estate company. Since then she has gone on to get her real estate license and was an agent for a few years in the Madison market. She loves to problem solve and is very excited to help in the real estate process to make it less stressful for the clients. BONITA NUNEZ, Realtor and Showing Partner A long time agent that is very patient and helpful. She loves working with families and also speaks Spanish.

Teamwork
Josh Lavik • 608-234-1523
THE REST OF THE TEAM THAT WILL HELP TO SELL YOUR HOME There are over 200 other Keller Williams agents in my office that will help to sell your home and can cover me if I’m not readily available.
So far, I have had 4 experiences with buying a new home and using the services of real estate agents. Most of them were stressful experiences that I vowed never to go through again. However, in my last move, my experience went very smoothly. I attribute this to having had Josh Lavik as my real estate agent. Josh was the first real estate agent I have encountered that really took the time to listen to me, to help me find just what I needed. During the negotiating process, he was considerately prompt in returning phone calls and was thorough in attending to every detail. He never pushed me into thinking about something I wasn’t interested in, and he was willing to listen to my concerns. As a person, I believe Josh has integrity. As a professional, he is obviously knowledgeable and prepared as well as enthusiastic about helping people. Josh worked hard for me and I would definitely recommend him as a real estate agent to others.
Mary Phillips, 2012

Josh Lavik • 608-234-1523
Keller Williams Outperforms the Market in South Central Wisconsin
I used Josh as my listing agent to sell a rental property I owned in Madison, WI. The home was on the market for only a week when we accepted a near full price offer. Josh gave us solid advice on setting the right price, taking quality photos, and marketing the property extremely well. We live in Denver, CO and Josh made the process so easy from 1000 miles away. We couldn't have asked for a better experience.
Mike Knudtson, 2012

Teamwork
Josh Lavik • 608-234-1523
Keller Williams Realty Now #1 Real Estate Company in the United States by Agent Count Company also announces franchise expansion into Germany, Austria, Switzerland, and Turkey DALLAS, TEXAS (February 17, 2013) - Keller Williams Realty, Inc. announced today that it is the largest real estate franchise company by agent count in the United States, with approximately 80,000 associates. In recent years, Keller Williams Realty has posted record growth numbers, surpassing RE/MAX, Century 21, and now Coldwell Banker to secure the industry's top position. The news, based on publicly available information as of February 6, 2013, was announced in front of more than 10,000 Keller Williams associates during the company's annual convention in Dallas, Texas. During his standing-room-only, annual State of the Company address, CEO Mark Willis made the announcement, stating, "Keller Williams associates: We are one family. We have one destiny. We share one thing...We are America's #1 real estate company by agent count!"

Community
Josh Lavik • 608-234-1523
Community involvement and networking that matters As one who values strong ties in the community, we have taken the time to develop relationships in a variety of local organizations. This helps benefit our clients because we have a better sense of what’s really going on and a very large database to connect you with more potential buyers. Below are a few of the organizations to which we belong.
•Madison MAGNET – Committee Co-Chair and Board Member
•Cystic Fibrosis Foundation – Board member
•Downtown Madison, Inc – On Economic Development Committee
•Greater Madison Chamber of Commerce
•Beta Theta Pi – Member and Recruitment Advisor
•Polar Plunge – fund raiser for special olympics
•Blackhawk church – volunteer and regular attender
•CIVITAS – Program about local politics
•Leadership Greater Madison
•Rotary International
Josh is infinitely patient! As first time home buyers, my wife and I had a ton of questions, worries, and had a "dream home" in mind. Josh was able to walk us step by step through the process, answered all of our questions, and was always availible if we needed anything. Josh helped us make our dream home a reality. If you want a Realtor who will look out for your best interests and help you find that perfect home, then stop looking already....you just found him!
Jared and Emily Ferko

The Home Selling Process: Marketing Your Property
Josh’s Goals:
•Sell your property for the best price
•Get you where you want to go on time
•Make it a smooth transaction
Josh Lavik • 608-234-1523
Josh came highly recommended by our son and daughter in law. We really liked that he was in close touch with me and easy to discuss things with. He gave us honest opinions and was very knowledgeable about the process and properties. He did very well at keeping us updated during the transaction. One thing that really stands out is his patience and professionalism. We would recommend Josh as your Realtor and use him again. Jim and Lorraine Short, 2010

The Home Selling Process: Determining Value of a Property
Let’s begin with this direct statement:
I am not the one who decides how much your home is worth. The market does.
It tells us exactly where to price your property to sell and how to approach the marketing of your property. Here are the factors that will affect the value in today’s market:
Price
Pricing your home properly from the start is the deciding factor on how long it will take to sell it.
Location
Location is the single most important factor in determining the value of your property.
Condition
The condition of the property affects the price and the speed of the sale.
As prospective buyers often make purchases based on emotion, first impressions are important. I’ll be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.
Competition
Prospective buyers are going to compare your property – both the condition and the price – to the other listings in and around your neighborhood. Those buyers will determine value, based on properties that are listed or have recently sold in the area.
Timing Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.
Josh Lavik • 608-234-1523

Three things to remember:
1.You don’t get a second chance to make a first impression.
2.A review of over 2,800 properties in 8 cities found that staged homes, on average, sold in half the time that non-staged homes did.
3.Most buyers make decisions about the property they see within the first 15 seconds of entering the home.
The Home Selling Process: Staging Your Home
Location
Cannot be changed
Size
Difficult to change
Amenities
Can be changed
Condition
Can be changed
Adding cost-effective amenities and improving the general cleanliness and condition of the home is what we call “staging.”
Homes considered to be in good or excellent condition sell 16 days faster, and with fewer price reductions, than homes in fair or poor condition.
*From Keller Williams Research 2009 Home Seller Survey
Josh Lavik • 608-234-1523

How Buyers Find the Home They Purchase
From National Association of Realtors, Profile of Home Buyers and Sellers, 2009
Buyers find the home they purchase primarily by looking on the Internet and by asking real estate agents. An excellent agent with a terrific Internet marketing program is your best path to a sale.
Josh Lavik • 608-234-1523
We selected Josh because he was a friend. We liked his honesty, the fact that he let us take our time, he's not pushy, and he's very accommodating. He does complain once in a while about Charley Horses :- ). He did very well at keeping us updated during the transaction. We were most excited when we finally got an accepted offer and did the dance of joy. We would definitely recommend Josh as your Realtor and we would use him again in the future.
Nate and Jen Jorgenson

Marketing = Results
My extensive marketing plan Finding the right buyer for your home takes an extensive marketing plan that I continue to develop on a regular basis. My task list includes: blogging, social media, online marketing, google adwords, craigslist, open houses, contacting other top agents, calling all potential buyers, knocking on doors, sign in the yard, newspaper ads, direct mail, brochure box, virtual tour, you tube videos, relocation network, the local MLS (multiple listing database), KWLS (Keller Williams listing database), and more. What this means for you is a lot more EXPOSURE! EXPOSURE! EXPOSURE!
Josh Lavik • 608-234-1523
The perfect buyer for your home

Extended Marketing Reach
When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.
Josh Lavik • 608-234-1523
We were very lucky to have Josh Lavik as our agent. Josh scheduled all showings at our convenience which are after work and on weekends. He provided us with outstanding advice about real estate and the buying process. He promptly returned all our phone calls and email which we do have many for him. He was attentive to our needs and was available to answer any questions that we had. As a person, Josh was a pleasure to work with!! He is easy to talk to, a good listener, easy to contact and above all friendly. Pao & Michelle Lee

Extended Marketing Reach
More extensive advertising online
Josh Lavik • 608-234-1523
Blogging attracts relocating clients Featured agent on Zillow and Trulia (paid advertising)
Facebook advertising connects people to homes We Post Craigslist Ads on a Daily Basis to Bring in Numerous Leads
Josh was a pleasure to work with. As a first time home buyer, Josh explained and re-explained the home buying process thoroughly and in a manner that was easy to understand. He has a genuine zeal towards his profession and a great attitude. He was willing to put in the time needed to work around my work schedule when it came to showings and even writing offers. I would highly recommend Josh to anyone looking to buy or sell a home. Josh & Whitney Morales

Next Steps…
1.Please complete the enclosed form(s)
2.When we meet, we will look at the home together to come up with the best merchandising and staging strategy
3.Have an extra key made for the lock box
4.Have a list of any improvements you have made to the home and when they were made
5.If you have any questions or concerns, please have them ready
6.We look forward to meeting with you!
Josh Lavik • 608-234-1523
Josh is my Realtor and has helped me walk through the pain staking process of buying my first house. I always have numerous questions and Josh has consistently been patient and extremely knowledgeable. He also helped me find exactly what I wanted. Josh cares about his clients and works very hard. A true gem in the Realtor world. Top qualities: Personable, Expert, High Integrity Rebecca Thorman

Homework: Questions For You
Your answers to these questions will guide me in how to best serve you. We’ll discuss them at our listing meeting: What is the most important thing you are looking for in your listing agent? What prior real estate transaction experiences have you had?? How would you like to be communicated with? (please circle) Email Phone Fax Text Other (explain) How frequently would you like an update on marketing and showings? Weekly Twice a month After each showing Other (explain) Please list what you are most concerned about in the marketing and selling process (buyer qualifications, commission, showing procedures, open house, possession, pricing, negotiations, or other issues.)
Josh Lavik • 608-234-1523

Pre listing packet - 2014

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Pre listing packet - 2014