The document summarizes the performance and marketing strategies of the Keller Williams Realty Southpark team in 2011. The team increased sales by 60% in 2011, closing 56 homes for $9.9 million in total sales volume, significantly outperforming the average agent. They emphasize using professional photography and listing on over 600 sites to get maximum exposure. Their open houses are very successful due to the online marketing. The document outlines their process from contract to close.

1. Keller Williams Realty Southpark

2. About My Team
 1 Listing Specialist + 2 Buyer Specialists +
Administrator + Marketing Specialist
 All Full-Time Agents

3. Our Production
60
50
In 2011, our team
40
increased sales by 60%
to close 56 homes for 30
total Sales Volume of 20
$9.9mil
10
0
Average Agent Our Team

4. Our Homes Sell For More
100
On a home that sold
98
96.3 for $250,000, the
96
difference is
94
92 $17,250
90 89.4
88
86
84
Average Agent Jonathan Osman
Percentage of List Price to Sold Price for 2011 taken from CMLS

5. Experience
 Jonathan Osman: Licensed Full-Time Realtor
since 2003
 Amanda Cox: Licensed Full-Time Realtor since
2005
 Deanna Evans: Licensed Full-Time Realtor since
2005
 Amanda Guy: Licensed Real Estate Broker since
2007

6. Keller Williams Realty
 1 in every 6 homes
sold in the Charlotte
area was sold by a
Keller Williams
Realty Agent.
 77,000+ agents in
690 market centers
in the U.S. and
Canada

7. Annual Home Sales – Charlotte MSA
Mecklenburg, Union, Cabarrus, Iredell, Gaston
Counties
40000
35000
30000
25000
20000
15000
10000
5000
0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

8. Hindrances in the Marketplace
 Unemployment rate above 9% for 4 years
 Underemployment 20+%
 According to RealtyTrac: 1 in every 678 Homes
received a Notice of Hearing in Mecklenburg
County – Sept
 Distressed Sales Account for 1/3 of Home Sales
YTD

9. Traditional Selling Process
The traditional selling process can lead to unnecessary
headaches, homes selling for less, and money left on the
table
Renegotiate
List For Negotiate a Complete
the Price or Appraisal Closing
Sale Contract Inspections
Terms
• 2 Options:
Buyer Walks or
Buyer Sticks

10. Our Marketing is Better!
With more than 16,000 homes for sale, Buyers
eliminate the ones they are not interested in…
Will Your Home Make the Cut?

11. Any Home Can Sell in 30 Days!
Regardless of the Market, any home can sell in the first 30 days it is listed for sale
because that’s when Ready Buyers have rejected the current homes on the market
and are looking for something to buy NOW
12
10 It is important to make sure the
home is in its very best condition
8 and price
Showings
6
4
2
0
1 2 3 4 5 6 7 8 9 10 11 12
Weeks on Market

12. Our Method
In order to receive the maximum dollar for your home and
compete in a crowded market, the best strategy is the put
the very best product on the market the first time

13. Pre-Inspection
When Buyers Uncover
Repairs, They:
 Attempt to
Renegotiate the Price
Lower
 Demand Expensive
Repairs

14. Pre-Inspection
 Provides a list of repairs for the seller to
complete
 Can be a used as a marketing tool
 Eliminates surprises and buyer renegotiation
after contract
 Helps your home sell for more money

15. Staging
Before Staging After Staging

16. Staging
 Staged homes sell 1/3 quicker than traditional
alternatives and for 7-10% more
 Staging helps the buyers see themselves living in
your home – not your possessions
 Depersonalize, Declutter, and Reorient spaces to
have show maximum potential.

17. Why We Use Pro Photographers
Kitchen A Kitchen B
This is the same kitchen in the same house, photographed 5 years apart.
Typical Mistake:
No Lights
Not using a wide-angle lens
No post-photography
touch-up

18. Why We Use Pro Photographers
Living Room A Living Room B

19. Why We Use Pro Photographers
Master Bedroom A Master Bedroom B

20. Professional Photography
 15-30 Pictures
 360° Virtual Tour
 Syndication to
hundreds of real
estate websites

21. Listing Syndication to Over 600 Sites
Including Brokerage sites like Keller Williams, Allen
Tate, CBUnited, etc

22. Featured on Realtor.com
 Multiple Photos
 Virtual Tours
 Headline & Sub-
headline
 Link to our Buyer
Agent Hotline
 Reporting

23. Featured on Craigslist
 Buyers use Craigslist:
 Easiest tosearch
 Looking for
something not found
on other sites
 Our Ads
 Large,bright photos
 Longer description
 Updated weekly

24. Featured on Zillow
 Multiple professional
photos
 Lengthy Description
 Directs back to our
website for contact
information

25. Featured on
CharlotteHouseHunter.com
• Unlimited Text
• Unlimited Photos
• The Most Information
Offered Anywhere
• Direct Contact To Our Agents
Via Phone, Email or Chat

26. Featured on Trulia.com
Our listings feature:
 Enhanced
description
 Up to 20 photos
 Direct contact to our
team

27. Our Open Houses Work!
 As a result of our
online
marketing, Buyers
flock our open
houses
 We hold 1-3 Open
Houses a Sunday
January - September

28. Where We Are Superior to Our
Competition
 My Agents Preview
Every Listing within
48 Hours of a Signed
Agreement
 We Answer Buyer
Phone Calls The First
Time 8am-8pm EST.
 We respond to online
inquires within
minutes of submission

29. Contract to Close
Receive an
Final
Offer & Inspections Appraisal Title Request Closing
Underwriting
Negotiate