Jeff Edmisten and Ruthie Buck are top realtors in Fredericksburg, Virginia who provide personalized service. They have extensive local market expertise and implement a thorough digital and social media marketing strategy to generate buyer leads for listings. This includes virtual tours, videos, enhanced online listing profiles, and paid social media promotions. They also carefully consider pricing relative to market conditions and competition. Previous clients praised their hard work, knowledge, and respect for clients' needs.

1. 2013 Listing Brochure
by Jeff Edmisten and Ruthie Buck

2. If we could give The Edmisten/Buck Team an award, it
would say, “Through your sincerity, hard work and
dedication towards your work you have proven that you
are the TOP Realtors in the Fredericksburg area.”
Thank you for taking the time to sell our home. We
were most impressed by the personal attention given to
us.
Marty and Shawn Jones
Spotsylvania, Virginia

3. LOCAL EXPERTISE

4. Jeff Edmisten & Ruthie Buck
We want to thank you for taking a few minutes
to review this brochure. We appreciate the
opportunity to earn your business, and realize
that selecting a REALTOR to sell your home is
a very important decision.
Our mission is help homeowners sell their
home FOR ALL IT’S WORTH! That is the way
we embrace every day and every client, with a
willingness to fight to protect every dollar of
our client’s investment.
Our promise to you is that we will provide an
uncompromising commitment to
exceptional personal service.

5. Local Expertise
When it is condensed down to the most essential elements, real
estate sales is a local issue. True, the national economy has an
impact. But the local economy, the local real estate market, and the
expertise of local real estate agents is what is most critical to you
during the sale of your home.
We highly recommend that as your seek out the REALTOR whom you
will hire to sell your home, that you ask them to demonstrate their
knowledge of the local real estate market. If they cannot, I would
suggest they are not the agent for you.

6. Local Expertise
Sounds simple right? Wouldn’t any real estate agent be able to
demonstrate their knowledge of the local market? You might be
surprised. Ask that they show you real data that reflects the local
market as a whole, and in each relevant element of the market.
That is exactly what we will demonstrate to you when we have the
opportunity to meet with you to discuss the sale of your home.

7. GLOBAL NETWORK

8. • Global presence: 49 countries/3,300 offices
• Over 100 years of real estate experience
• $169 billion in sales volume globally in 2009

9. Real Trends Top 500 Report*
(in Billions)
*According to the 2012 REAL Trends Top 500 report among brokers with greater than 500 closed sales.
$119B
$62B
$52B $49B
$119B
$62B
$52B $49B

10. 9 Offices/Divisions To
Serve You!
• Stafford
• Prince William
• Spotsylvania
• Massaponax
• Locust Grove
• King George
• Fredericksburg / Commercial
• Relocation
• Property Management
• #1 Coldwell Banker Affiliate in Virginia
• Coldwell Banker Chairman's Circle
• Cartus Platinum Award
• Founded in 1982
• 175 Associates

11. The reach of our global network can help make your
move seamless. We have nine offices/divisions to assist
you in a move across the Northern Virginia region.
Moving farther away? No problem! We are part of the
Cartus Relocation Network. That means if your move is
taking you across the state, the country or the world…
you are in good hands with our global network of real
estate professionals.
Coldwell Banker Elite is one of the very few companies
that demonstrates the necessary excellence in
relocation services to consistently win the Cartus
Platinum Award.

12. PREPARING FOR THE SALE

13. Ready. Set. Go.
There are a lot of elements that go into preparing to enter the
market and in maintaining your home in “show shape.” Our
mission is to help every client sell their home FOR ALL IT’S WORTH!
We will show you exactly what steps you need to take to help us
accomplish this goal. A little work now can mean thousands of
dollars more in your pocket at the closing table.

14. Important preparation items…
• De-Clutter
• Organize
• Clean
• Brighten
• Maintain the exterior
• Make repairs
• Manage pets
• Disclose material defects
Don’t worry. We will advise you on what
needs to be done to prepare for the market

15. ©2010 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is
Independently Owned And Operated.
Marketing
Your Property

16. Source: The 2012 National Association of Realtors® Profile of Home Buyers and Sellers.
Information Sources Used in the Home Search
(% of Home Buyers)
How do buyers find
the homes they buy?

17. Marketing Your Property Online

18. The standard way that many agents use of
marketing your home online is to put your
home on the MLS and whatever websites it
automatically goes to from there. Then they
hope to get a buyer to show the home to!
A much better way is to create a buyer lead
generation platform around your listing to
literally drive hundreds of interested buyers
for your home to us.
The MORE buyer leads we generate for your
home, the more buyers we talk to and show
your property to!

19. Leveraging the internet
We integrate your listing into the strongest Real Estate website network including…

20. Because of our relationship with
MRIS, ListHub, Coldwell Banker
and other partners, outside of IDX,
we estimate that our listings are
distributed to 600 real estate
websites and aggregators,
including Realtor.com, Zillow.com,
Trulia.com and many, many more.
Additionally we work to ensure that
information and the property
descriptions are enhanced to reach
maximize search engine
optimization.

21. The result of leveraging technology is that our
Internet marketing reaches over 90% of buyers every day

22. Virtual Tours are
favorites for buyers!
Our Virtual Tours
capture more buyers
for your home!

23. YouTube.com is a powerful way to tell a home’s
story and let people get to know the home from
the inside out. We’ve created a branded
YouTube channel to host our listings
online. These videos will be posted with agent
and company branding and link in back to the
listing’s website.

24. Craigslist.com is a well
trafficked online
resource. We create a
posting for your listing
that is visually
stimulating and will get
the attention of buyers
looking online. This
posting acts like an
interactive website on
the Craigslist platform.

25. Our listing distribution
system will also
create a single listing
website specifically
for your property, with
interactive links to
various resources
about the listing.

26. QR codes are a great way to
get mobile device users to
check out your site. Our
marketing venues are mobile
ready. The National Association
of REALTORS® reports that
63% of buyers use mobile
devices when searching for
homes. Don’t forget to
download our Coldwell Banker
Elite Mobile App
Text "KP9" to 87778 to get the
Coldwell Banker Elite Home and
Lifestyle App. This is an
AWESOME way to search
homes for sale from you mobile
device. Share it with your
friends. Coldwell Banker Elite Home and Lifestyle App

27. To take our efforts even
further, we enhance our
listings on a Coldwell
Banker Elite WordPress
Blog.
Google loves indexing
WordPress blogs and
we utilize this method to
help the property get
found online and to also
provide the buyer with
more resources once
they’ve found the listing
information.

28. Since Google loves indexing
blogs and it is a proven fact that
this method creates heavy
exposure to our listings, we also
place our listings on our
personal blogs…
• FredericksburgRealEstateBlog.com
• FredericksburgRealEstateBlog.org
• Realtown.com

29. Realtor.com was one of the first online listing distribution
websites and sports a tremendous number of daily buyer
views. We leverage the power of Realtor.com with every listing
being an upgraded, premium listing on their system. The
upgraded listings really set our listings apart from the
competition.
According to Realtor.com: REALTOR.com® is real estate’s most
viewed site with real estate’s most accurate database of homes
for sale available anywhere.

30. Zillow.com is one of most
buyer’s favorite sites to
visit. We are a proud Premier
partner with Zillow and we
have had great success with
engaging consumers on their
platform.
We have setup a partnership
with Zillow that allows for a
rapid response to buyers and
tremendous exposure for our
seller’s listings

31. Social Media
A lot of agents “say” they
market homes via social
media. We LEVERAGE
Social Media!
Not only do we post your
listings to Facebook,
Twitter & YouTube, but we
PROMOTE your listing
through paid Facebook
advertising and reader
contests!

32. Even though the vast
majority of buyers
use the Internet to
find their next home
We try to leave no
stone unturned.
We get your home
Exposure in The Free
Lance Star’s Real
Estate Showcase

33. Elite Talking House
Our Elite Talking House sign in
your yard gives buyers instant
access to information about your
home!

34. A Brief Overview of Jeff and Ruthie’s Marketing Plan
Conduct
Home Audit
Post Video to
YouTube &
OnLocation
Develop
Pricing Strategy
Post Video
Across Social
Media Outlets
Install Coldwell
Banker Elite Sign
Showcase
listing on
REALTOR.COM
Professional
Photographer/
Videographer
Showcase
listing on Zillow
Post Coming
Soon Promos
Listing is pushed
out to 100+ Web
Partners
Share Property
Info with all
Company
Agents
Create
Professional
Property Flyer
Post Property in
MLS System
Hold Open
Houses as
Appropriate
Post Just Listed
Blog & Social
Media Articles
Obtain and
share feedback
from showings
Schedule and
manage
showings
Evaluate your
needs & goals
Market
Analysis
Schedule Print
Advertising in
Showcase
Property
sold

35. All of that marketing means that we sell a LOT of homes!

36. Rapid Response
 Our lead management system notifies
us immediately
 When homebuyers inquire about your
house, they want a rapid response
But all of that marketing is wasted if the buyers
are not managed properly…

37. Track leads
automatically
We are notified via
mobile within minutes
of inquiry
We respond and
schedule meetings
and showings with the
potential buyers

38. PRICING CONSIDERATIONS

39. A price that’s too high may keep buyers and
other real estate agents away because they
don’t want to waste their time. To set the
“right” price, you and a knowledgeable
REALTOR® need to review current market
conditions, the competition, and the condition
of your home.

40. Setting the Right Price
The Property Appeals To:
15% Over Market Value
10% Over Market Value
Fair Market Value
75% Of The Market
If The Asking Price Is:
10% Of The Market
30% Of The Market
60% Of The Market
10% Under Market Value

41. Before we move on too quickly here though,
pay close attention to what we said earlier…To
set the “right” price, you and a knowledgeable
REALTOR® need to review current market
conditions, the competition, and the condition
of your home.

42. Most agents only pay critical attention to one of
those items… the competition. They may pay a
small degree of attention to the condition of
the property. But virtually NONE pay attention
to the current market conditions and know how
to apply that information to your pricing
strategy.

43. Most agents do NOT monitor and evaluate hyper
local market statistics on their own. They rely
on other entities to feed them data. That data
most often is NOT local, and often means
nothing to you about your home and your
pricing strategy.

44. We constantly monitor the local and hyper local
market conditions AND we can educate you on
what this means to your timing and pricing
strategy. No more guessing at setting your price!

45. A Few More Words from Some of
Our Previous Clients

46. Having a personal and professional history with Ruthie Buck for
years, prompted us to not blink an eye when it came to looking for
representation to sell our house. The team of Jeff Edmisten and
Ruthie Buck are heart felt, personable, professional and continue to
show their clients the "above and beyond" service that is expected in
real estate transactions (which are trying at times). I could and
would go forward with recommendations for this team and would not
ever hesitate to contact them first when services are needed. Kudos
to you both!
Leigh Uithoven
Spotsylvania, Virginia

47. A friend recommended Jeff to me as we searched for a home in Virginia while still living in
California. Jeff did all of the legwork for us as we house hunted from across the country. He
responded immediately to questions, was very thorough in his responses, and demonstrated
respect for our needs and wants in a home.
When we fell in love with a house that we saw online, Jeff went to the house the very next
morning to check it out for us. Jeff felt that the house was going to sell very quickly, so we took a
very big risk and put a bid on it without actually seeing it. While some thought we were crazy, we
had enough faith in Jeff’s assessment of the house and the market to trust his judgment.
He ended up being exactly right. There were multiple offers on the house within days, and Jeff
went to bat for us when it came down to one other offer vs. ours. We had given up hope, but Jeff
pushed the sellers and their agent, and they ended up accepting our offer.
I am writing this recommendation from the home that we are in thanks in large part to Jeff and
Ruthie. I cannot recommend them highly enough. Their hard work, knowledge, expertise, courtesy,
and respect for their clients and their needs is invaluable to anyone wishing to buy or sell a home.
Kerry McShea
Stafford, Virginia

48. Jeff is definitely a "fire and forget" Real Estate Agent, just give him
the target market that you are after, whether buying or selling, and
he will take care of the rest. Good person to know in the Real Estate
business!
Raul Claudio
Fredericksburg, Virginia

49. THANK YOU FOR THE
OPPORTUNITY TO HELP
Jeff Edmisten & Ruthie Buck
Coldwell Banker Elite
990 Bragg Rd.
Fredericksburg, VA 22407
(540) 538-7222 Jeff cell
(540) 455-8374 Ruthie cell
jedmisten@cbeva.com Jeff email
rbuck@cbeva.com Ruthie email

50. ©2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is
Independently Owned and Operated. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each agent and broker is responsible for complying with
any consumer disclosure laws or regulations.