Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
What we know about
the Global Sharing Economy
World Forum, Lille, October 2015
Benita Matofska
• Global Sharing
Economy Expert
• Founder of Compare
and Share, world’s
comparison
marketplace of the
Shar...
The Comparison
Marketplace for the
Sharing Economy
• 7,500+ sharing sites23
• 40%24 of adults
globally would use
sharing s...
Compare and
Share works
with brands to
help them
succeed in the
Sharing
Economy.
Join me on a journey to the…
Sharing Economy
No need to
bring
anything.
Everything
you need is
there…
First, let’s define it…
The Sharing Economy is
an economic system built
around the sharing of
human, physical &
intellectu...
What we know about the Global Sharing
Economy
First comprehensive overview of data from
around the world
First piece of li...
The Sharing Economy is
changing the world as we
know it. Here’s how…
The Sharing
Economy
promotes access
over ownership.
Access the things
you need, pay for
what you use, not
for what you don...
Instead of
owning…
we are sharing
There are
£3.5 trillion1 of idle
resources
worldwide like food,
homes, clothing,
transport…
1. The People Who Share, 2013
Yet 40,0002
people die
each day
because they
don’t have
access to
food, shelter,
water.
2. Share the World’s Resources
The global
population is
set to grow
from 7 billlion
to 9.3 billion by
2050.
Our towns &
cities will need
to
accommodate
7...
Towns & cities generate
more than 67% of
greenhouse gases.
Drivers looking for a parking
space cause 30% of urban
congesti...
The Sharing
Economy
uses
technology
to help
people &
companies
access and
trade idle
resources.
The Sharing
Economy uses
t...
The Sharing
Economy puts
sharing at the heart
of the system,
solving our societal
problems creating
healthy, sustainable
t...
The Sharing Economy is growing faster than
Facebook, Google and Yahoo combined2
Valued at $15 billion2 in its first 7 year...
Participation is on the rise
28% sharing globally6
68% adults globally willing to share
or rent goods for money7
Highest i...
Sharing Economy
Drivers
• Saving & making
money16
• Sustainability &
collective good17
• Technology18
• Changing values19
...
Sharing Economy
Barriers
Trust
Safety & Privacy
Ease of sharing
We are finding
innovative ways to
break down the barriers
so we can transform
our society
Sharetrade trust
kitemark launched
for Global Sharing
Week
Developed
collaboratively with
500+ people and
organisations
Vi...
The Sharing Economy is delivering
social and environmental impact
through innovation
Transport Sharing
Car sharing could
save 3 million tonnes
of carbon per year
Peer-to-peer parking
could reduce
congestion ...
Sharing Reduces Poverty
13.2 million meals diverted from
landfill to people in food poverty in
UK by FareShare9
Craigslist...
Sharing Economy in
Europe
• 3,000 + companies
• Increasing European
Commission Support
• European Sharing Economy
Coalitio...
For business, the Sharing
Economy signals a seismic
shift in the way that
commerce happens…
People are no
longer reliant on
corporations for
their products &
services.
Now they can
trade peer-to-
peer.
The Sharing
Economy is an
opportunity for
companies to turn
costs into
revenue.
90% of
consumers want
brands to share.
Only 10%
perceived as
doing it well8
8. Deloitte, 2014
The businesses of
the future will be
those built around
sharing.
Home Depot
Walgreens
Walmart
Kingfisher
M&S
Mariott Hotels
Avis
Pepsi
Disney
Panasonic
Visa
BMW
Enterprise Rent-A-Car
Pata...
Future Predictions
40% say they will attempt new types of
sharing12
91% of sharers say they will recommend
sharing service...
The Sharing Economy
is our future economy
Thanks for Sharing!
@benitamatofska @compareandshare
World Forum, Lille, October 2015
www.compareandshare.com
Upcoming SlideShare
Loading in …5
×

What we know about the Sharing Economy - World Forum Lille 2015

471 views

Published on

Benita Matofska, global sharing expert, was invited to the World Forum for a Responsible Economy (Lille - 2015) to share insights about the sharing economy, its potential, the main challenges and how Compare & Share is providing some solutions.

  • Be the first to comment

What we know about the Sharing Economy - World Forum Lille 2015

  1. 1. What we know about the Global Sharing Economy World Forum, Lille, October 2015
  2. 2. Benita Matofska • Global Sharing Economy Expert • Founder of Compare and Share, world’s comparison marketplace of the Sharing Economy
  3. 3. The Comparison Marketplace for the Sharing Economy • 7,500+ sharing sites23 • 40%24 of adults globally would use sharing sites if easy 23. Compare and Share, Directory 24. American Planning Association, 2014 Compare and Share works in partnership with companies to help them succeed in the Sharing Economy acting as a gateway to the whole market
  4. 4. Compare and Share works with brands to help them succeed in the Sharing Economy.
  5. 5. Join me on a journey to the… Sharing Economy
  6. 6. No need to bring anything. Everything you need is there…
  7. 7. First, let’s define it… The Sharing Economy is an economic system built around the sharing of human, physical & intellectual resources Simply put, a system built for sharing: cars, property, utilities, skills, jobs, goods, knowledge, ideas…
  8. 8. What we know about the Global Sharing Economy First comprehensive overview of data from around the world First piece of living research www.compareandshare.com/what-we-know-about-the-global-sharing-economy/
  9. 9. The Sharing Economy is changing the world as we know it. Here’s how…
  10. 10. The Sharing Economy promotes access over ownership. Access the things you need, pay for what you use, not for what you don’t. Swap, borrow, rent, exchange, share.
  11. 11. Instead of owning… we are sharing
  12. 12. There are £3.5 trillion1 of idle resources worldwide like food, homes, clothing, transport… 1. The People Who Share, 2013
  13. 13. Yet 40,0002 people die each day because they don’t have access to food, shelter, water. 2. Share the World’s Resources
  14. 14. The global population is set to grow from 7 billlion to 9.3 billion by 2050. Our towns & cities will need to accommodate 70% more people.
  15. 15. Towns & cities generate more than 67% of greenhouse gases. Drivers looking for a parking space cause 30% of urban congestion & pollution.
  16. 16. The Sharing Economy uses technology to help people & companies access and trade idle resources. The Sharing Economy uses technology to help people & companies access, share and trade idle resources
  17. 17. The Sharing Economy puts sharing at the heart of the system, solving our societal problems creating healthy, sustainable towns and cities.
  18. 18. The Sharing Economy is growing faster than Facebook, Google and Yahoo combined2 Valued at $15 billion2 in its first 7 years3 compared to the combined growth of Facebook, Google and Yahoo of $11 billion4 2.Business Insider 3. PwC, 2014 4. Business Insider
  19. 19. Participation is on the rise 28% sharing globally6 68% adults globally willing to share or rent goods for money7 Highest in Asia-Pacific 78% willing to share goods8 64% participation in UK9 Participation to double within next 12 months10 6.Havas Worldwide, 2014 7. Nielsen,, 2014 8. Nielsen, 2014 9. Nesta, 2014, The People Who Share, 2013 10. Crowd Companies, 2014
  20. 20. Sharing Economy Drivers • Saving & making money16 • Sustainability & collective good17 • Technology18 • Changing values19 • Convenience20 16 Vision Critical & Collaborative Lab, PwC, 2014 17. Leo Burnett, 2014, Havas Worldwide, 2014 18.. Zipcar, 2013, Lattitude & Shareable, 2010 19. Vision Critical & Collaborative Lab, 2014, Havas Worldwide, 2014,
  21. 21. Sharing Economy Barriers Trust Safety & Privacy Ease of sharing
  22. 22. We are finding innovative ways to break down the barriers so we can transform our society
  23. 23. Sharetrade trust kitemark launched for Global Sharing Week Developed collaboratively with 500+ people and organisations Vital trust framework, infrastructure to facilitate trust between strangers
  24. 24. The Sharing Economy is delivering social and environmental impact through innovation
  25. 25. Transport Sharing Car sharing could save 3 million tonnes of carbon per year Peer-to-peer parking could reduce congestion & pollution by 30% Car sharing connects people, brings communities together
  26. 26. Sharing Reduces Poverty 13.2 million meals diverted from landfill to people in food poverty in UK by FareShare9 Craigslist diverted 5 million tonnes of goods from landfill in 201410 Sharing Economy 3 x greater impact for low income communities11 9.FareShare UK 10. Anders Fremstad 11. Arun Sundarrajan, NYU Stern, 2015
  27. 27. Sharing Economy in Europe • 3,000 + companies • Increasing European Commission Support • European Sharing Economy Coalition • UK the easiest place to do business in the SE • Amsterdam Council supports • Regulatory issues in Berlin
  28. 28. For business, the Sharing Economy signals a seismic shift in the way that commerce happens…
  29. 29. People are no longer reliant on corporations for their products & services. Now they can trade peer-to- peer.
  30. 30. The Sharing Economy is an opportunity for companies to turn costs into revenue.
  31. 31. 90% of consumers want brands to share. Only 10% perceived as doing it well8 8. Deloitte, 2014
  32. 32. The businesses of the future will be those built around sharing.
  33. 33. Home Depot Walgreens Walmart Kingfisher M&S Mariott Hotels Avis Pepsi Disney Panasonic Visa BMW Enterprise Rent-A-Car Patagonia W Hotels U Haul Tesco IKEA Cisco Intel Verizon Swisscom Companies already engaging with the Sharing Economy include: Hallmark Ford Nestle Adobe Barclaycard Visa Oracle Samsung Whole Foods Taco Bell Fuijitsu Xerox
  34. 34. Future Predictions 40% say they will attempt new types of sharing12 91% of sharers say they will recommend sharing services via social media13 60% of adults in the UK say they’ll swap goods in the future14 91% of adults intend to continue sharing in future15 12. Havas, 2014 13. Vision Critical & Crowd Companies, 2014 14. The State of the Sharing Economy, Opinium Research for The People Who Share, 2013
  35. 35. The Sharing Economy is our future economy
  36. 36. Thanks for Sharing! @benitamatofska @compareandshare World Forum, Lille, October 2015 www.compareandshare.com

×