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What If Customers and Companies Could Collaborate to Define New Business Models?

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What If Customers and Companies Could Collaborate to Define New Business Models?

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The presentation given by Jeremiah Owyang, Chief Catalyst and Founder of Crowd Companies, at the Supply Chain Insights Global Summit in Scottsdale, AZ on September 11, 2014

What If Customers and Companies Could Collaborate to Define New Business Models?
Mobile and social are converging and powering new opportunities with the collaborative economy. How are other companies redefining the channel using the concepts of the collaborative economy?

The presentation given by Jeremiah Owyang, Chief Catalyst and Founder of Crowd Companies, at the Supply Chain Insights Global Summit in Scottsdale, AZ on September 11, 2014

What If Customers and Companies Could Collaborate to Define New Business Models?
Mobile and social are converging and powering new opportunities with the collaborative economy. How are other companies redefining the channel using the concepts of the collaborative economy?

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Editor's Notes

  • http://www.economist.com/printedition/covers/2013-03-07/na
  • #sharedfood #food
    https://www.eatfeastly.com/
  • #productasaservice #carsharing #auto #city
    Links:
    http://europe.autonews.com/article/20130530/ANE/130529917/ford-joins-europe-car-sharing-sector-as-demand-surges#axzz2g2cML9TF *great article on a number of carshare companies in Europe
    http://www.mu.peugeot.co.uk/
    http://wardsauto.com/ar/peugeot_mu_rental_091216
    http://www.autoevolution.com/news/mu-by-peugeot-pilot-scheme-launched-in-the-uk-22107.html
    http://www.autoevolution.com/news/peugeot-introduces-mu-mobility-program-iphone-app-18438.html
  • #productasaservice #carsharing #auto #city
    Links:
    http://europe.autonews.com/article/20130530/ANE/130529917/ford-joins-europe-car-sharing-sector-as-demand-surges#axzz2g2cML9TF *great article on a number of carshare companies in Europe
    http://www.mu.peugeot.co.uk/
    http://wardsauto.com/ar/peugeot_mu_rental_091216
    http://www.autoevolution.com/news/mu-by-peugeot-pilot-scheme-launched-in-the-uk-22107.html
    http://www.autoevolution.com/news/peugeot-introduces-mu-mobility-program-iphone-app-18438.html
  • #productasaservice #carsharing #auto #city
    Links:
    http://europe.autonews.com/article/20130530/ANE/130529917/ford-joins-europe-car-sharing-sector-as-demand-surges#axzz2g2cML9TF *great article on a number of carshare companies in Europe
    http://www.mu.peugeot.co.uk/
    http://wardsauto.com/ar/peugeot_mu_rental_091216
    http://www.autoevolution.com/news/mu-by-peugeot-pilot-scheme-launched-in-the-uk-22107.html
    http://www.autoevolution.com/news/peugeot-introduces-mu-mobility-program-iphone-app-18438.html
  • #productasaservice #carsharing #auto #city
    Links:
    http://europe.autonews.com/article/20130530/ANE/130529917/ford-joins-europe-car-sharing-sector-as-demand-surges#axzz2g2cML9TF *great article on a number of carshare companies in Europe
    http://www.mu.peugeot.co.uk/
    http://wardsauto.com/ar/peugeot_mu_rental_091216
    http://www.autoevolution.com/news/mu-by-peugeot-pilot-scheme-launched-in-the-uk-22107.html
    http://www.autoevolution.com/news/peugeot-introduces-mu-mobility-program-iphone-app-18438.html
  • But what’s the impact?

    It’s quite severe.

    It means that customers can buy once –and share many times among each other –reducing the need to buy again

    Here’s some stats
    9 cars
    270k

    But also loans
    Insurance
    Gas

    I’m sure some economists could show this could be over a million dollars of ecosystem impact

    That’s just 1 car

    What about 100

    What about 100million?

  • The key is to convert products into services, services into marketplaces, and marketplaces build products

    They start off simple, but as we progress around the value chain, the investment and risk increases, but as well as the potential payoff.

    Let me walk through each one in detail and show you how.
  • First, let’s focus on products becoming services. We call this “Company as a service”

    Now that customers want access to products –and may not necessarily want to own them, it means that companies

    Must change the relationship and offer it a new form through renting, subscribing or event lending –beyond just selling.
  • For companies that have high durable goods, unattainable luxuries, idle invetories, or high consideration purhcaseds, allow them to now be a service

    For example Toyota and BMW now rent cars from their dealership in SF bay area.

    To get ahead of changing consumer needs, Toyota and BMW are now services.



    Acknowledgment required by Shutterstock for the Toyota image: Kosarev Alexander - Shutterstock.com
  • First, let’s focus on products becoming services. We call this “Company as a service”

    Now that customers want access to products –and may not necessarily want to own them, it means that companies

    Must change the relationship and offer it a new form through renting, subscribing or event lending –beyond just selling.
  • Next, let’s talk about shifting services to now becoming marketplaces.

    We call this ‘Motivating a marketplace”. The naming is specific, you can’t own the marketplace, you can’t manage it, you simply must help usher them along, in this use case, the goal is to get the people to do these actions among themselves.

    If your company offers services, like a hospitality company serves guests, then learn how to tap into the marketplaces that are already forming in the sharing economy.

    There’s a number of new activities that people can perform, including to resell, co-owning, swapping goods, lending to each other, or gifting.

  • #sharedfoodprep #food
    https://munchery.com/
    http://www.geekwire.com/2014/meal-delivery-service-munchery-raises-20m-expands-seattle/
  • http://campaigns.ebay.com/patagonia/
  • #bikesharing#peertopeer #city #retail
  • An example: Right now, people are bypassing hotels to stay at unique experiences using websites like Airbnb.

    Rather than stand by the wayside, we discovered a new market opportunity for Loic’s guest room to be certified as Marriott certified.

    A large brand brings TRUST

    Marriot would then funnel trusted guests, perhaps from a loyalty program, and even offer maid, food, or concierge services.


    Everyone wins: Loic gets a trusted guest, the guest gets a local experience at a certified home, and Marriot gets a cut of the transactions –that they wouldn’t have missed out on completely.
  • Next, let’s talk about shifting services to now becoming marketplaces.

    We call this ‘Motivating a marketplace”. The naming is specific, you can’t own the marketplace, you can’t manage it, you simply must help usher them along, in this use case, the goal is to get the people to do these actions among themselves.

    If your company offers services, like a hospitality company serves guests, then learn how to tap into the marketplaces that are already forming in the sharing economy.

    There’s a number of new activities that people can perform, including to resell, co-owning, swapping goods, lending to each other, or gifting.

  • In this third phase. Companies who have marketplaces, must activate them to build their future products.

    We call this “provide a platform”
    And it means that companies must empower their crowds to build future products and services.

    This is the hardest level –but yields the most benefits.


    Lots of of “co” words that are part of the collaboration mindset

    It doesn’t exist, but we see parts of it


    We see many startups already doing this:
    -Ideation sites like uservoice co-ideate new products
    -Kickstsarter co-funds new ideas
    -Quickly co-builds new products

    But imagine if this was extended to co distribution, co marketing, co selling, and even co revenue sharing?

    In this case, it may be Hard to tell the diference between employees and customers as new products are built from the crowd.

    But the costs of buidling are leveraged by the crowd, reducing the costs of the company

    In this radical state, the non essential parts of the company reduce, and perhaps the most important remaining parts are the brand, and perhaps an ecommerce engine.

    In this future state: “The CROWD BECOMES THE COMPANY.“
  • Image from http://productnation.in/5-key-considerations-for-platform-approach/
  • #collaboration #workspace #hotel #coworking
    Links:
    http://www.smartplanet.com/blog/design-architecture/how-marriott-is-designing-a-smarter-business-hotel/8828
    http://www.workspring.com/
  • #sharedfoodprep #food
    https://munchery.com/
    http://www.geekwire.com/2014/meal-delivery-service-munchery-raises-20m-expands-seattle/
  • Links:
    https://www.niceridemn.org/about/
  • In this third phase. Companies who have marketplaces, must activate them to build their future products.

    We call this “provide a platform”
    And it means that companies must empower their crowds to build future products and services.

    This is the hardest level –but yields the most benefits.


    Lots of of “co” words that are part of the collaboration mindset

    It doesn’t exist, but we see parts of it


    We see many startups already doing this:
    -Ideation sites like uservoice co-ideate new products
    -Kickstsarter co-funds new ideas
    -Quickly co-builds new products

    But imagine if this was extended to co distribution, co marketing, co selling, and even co revenue sharing?

    In this case, it may be Hard to tell the diference between employees and customers as new products are built from the crowd.

    But the costs of buidling are leveraged by the crowd, reducing the costs of the company

    In this radical state, the non essential parts of the company reduce, and perhaps the most important remaining parts are the brand, and perhaps an ecommerce engine.

    In this future state: “The CROWD BECOMES THE COMPANY.“
  • In this third phase. Companies who have marketplaces, must activate them to build their future products.

    We call this “provide a platform”
    And it means that companies must empower their crowds to build future products and services.

    This is the hardest level –but yields the most benefits.


    Lots of of “co” words that are part of the collaboration mindset

    It doesn’t exist, but we see parts of it


    We see many startups already doing this:
    -Ideation sites like uservoice co-ideate new products
    -Kickstsarter co-funds new ideas
    -Quickly co-builds new products

    But imagine if this was extended to co distribution, co marketing, co selling, and even co revenue sharing?

    In this case, it may be Hard to tell the diference between employees and customers as new products are built from the crowd.

    But the costs of buidling are leveraged by the crowd, reducing the costs of the company

    In this radical state, the non essential parts of the company reduce, and perhaps the most important remaining parts are the brand, and perhaps an ecommerce engine.

    In this future state: “The CROWD BECOMES THE COMPANY.“
  • In this third phase. Companies who have marketplaces, must activate them to build their future products.

    We call this “provide a platform”
    And it means that companies must empower their crowds to build future products and services.

    This is the hardest level –but yields the most benefits.


    Lots of of “co” words that are part of the collaboration mindset

    It doesn’t exist, but we see parts of it


    We see many startups already doing this:
    -Ideation sites like uservoice co-ideate new products
    -Kickstsarter co-funds new ideas
    -Quickly co-builds new products

    But imagine if this was extended to co distribution, co marketing, co selling, and even co revenue sharing?

    In this case, it may be Hard to tell the diference between employees and customers as new products are built from the crowd.

    But the costs of buidling are leveraged by the crowd, reducing the costs of the company

    In this radical state, the non essential parts of the company reduce, and perhaps the most important remaining parts are the brand, and perhaps an ecommerce engine.

    In this future state: “The CROWD BECOMES THE COMPANY.“
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