Questionnaire Analysis for Digipaks and Adverts By Connie Allen

1. QUESTIONNAIRE
ANALYSIS
By Connie Allen

2. Age &
Gender
The majority of our age range was for 11-
20 years old, which is in our target
audience meaning that the results will
accurate towards what our target
audience want in their music videos.This
was conclusive as we directed it at people
our age to get the best possible
responses.
Also the gender is 66% female which the
music and song is very girly which is good
as this will show what the girls want.This
is also conclusive as we got majority
female to answer the questionnaire.

3. Ethnicity &
Social class
There is a range of ethnicity's meaning
that there will be a range of different
responses, as different ethnicity's have
different views there for this will change
the results.
The social class is also a range but the
results will be shown different as they
will have different opinions therefore if
they are a higher class they would want
more of a formal font and Digipak and
advert whereas the lower class would
want a more informal text and images.

4. Font &
Colours
The most popular response was to have the typography
informal, this is what we wanted for the Digipak/Advert as it
will appeal to our target audience. We also gave this
questionnaire to people in this target audience so that we
had the best and accurate responses.
The most popular response for the colours of the
Digipak/Advert was pastel colours, this was conclusive as
we had sent to questionnaire to mainly girls which is also
our target audience.There is a range of colours which were
chosen but pastel won, we may consider using some of the
other colours like black but there will only be small
amounts.

5. Location &
Costume
The most popular response for location was in the studio,
this is conclusive as we are starting our video in the
studio when the dancers are sad, the second most
popular was out side on location which is also conclusive
as this is what we wanted for the second half of the
music video.
The most popular response for costume was a bright
coloured top and skirt for the main dancer/ singer in the
video, we thought that this question could have been
down to the demographics of the people that we asked
to do our questionnaire as they are all in the age range of
11-20 and the majority are working class so don’t want
anything too flashy.

6. What attracts you
to a Digipak/
Advert?
On this question we asked what attracts people to a
Digipak/Advert the most popular response was
having bright colours or colours which attracts the
eye, also the type of font and the format to be
interesting these answers will all help us towards
our Digipak/Advert and this shows what people in
our target audience like to see.

7. Professional
Digipak/
Advert
Some people didn’t like how superimposed the
women looked on the main image, and some
people didn’t like her costumes , the most popular
response was how they liked the smudged effect
along the bottom and how it looked cloudy.There
was a mixed response about the colours, some
people liked the colours and others didn’t and the
font colour was picked out to show this was a
specific thing that they didn’t like.This will help
use chose what our target audience likes and
dislikes for the Digipak/ Adverts.