Question 4 - Media Evaluation. For Media studies - A Level.

1. QUESTION 4
BY CONNIE ALLEN

2. Introduction -
 For the past 6 months we have been working on this project which is Music Video promotion, We
had to create a music video, Advert which was a Tour Poster and also a Digipak. To create these
we were using software's for the planning such as Slide Share, this was when we are uploading
PowerPoints etc. onto Blogger. We would also use software's for the production stage, such as
Photoshop for Digipaks and Adverts, Premier Pro for the Editing of the Music Video . We also
used hardware for the Production such as cameras and shoulder mount and tripods, these were
to help us with all of the setting up of the cameras and to help us keep everything steady for all
the different shot which we had to do.

3. Pre-Production & Planning
 Google Drive to create an audience questionnaire and to gain the feedback. We have been using
Google docs, to help us create the questionnaires and we have been putting them onto our
blogger, sharing on social media get feedback in specific audience ages relating to our target
audience. For example we made a questionnaire about what would be seen in the music video in
the preliminary stage before we had even planned the music video. This was much easier to do
this time around from when we were very first using it in year 12. I feel that having the knowledge
to do this meant i could do it quicker and more efficient.

4.  Digital Cameras (DSLRs) to create your storyboard and recce form. For my storyboard I didn’t take
photos, I drew this out, I then had to use the scanner to scan in the storyboard. Knowing how to use
the scanner was very easier and simple as Emily and I have both used this before.
 Google Sites to present your research &; planning materials. We used Blogger to upload all of the
content to, this is keeping it all together in one space where is won get lost.
Digital Cameras.

5. Production
 Digital Video Cameras to film the music video
 We decided to use DSLR cameras to film most of our footage we also used our phones for small
pieces of footage for example the shots of people of on their phones, these were a good mixture
as we could film footage on the go which is easier. The cameras were also quite easy to use as
we had been taught in a previous lesson of what to do and how to use them. Doing it on our
own was quite difficult as we couldn’t get the camera to focus in the first try. But as we got used
to the camera and tried the second time we could do this much easier.

6. Digital Cameras – Digipak & Magazine
 Digital Cameras (DSLRs) to photograph your Digipak & Magazine AdvertisementTo take the
photos for my digipak and advert i used my Iphone these came out really good and clear on my
phone. This was easy to use and also very quick so wasn’t time consuming for us so we dealt
with no difficulties.

7. Post-Production
 Adobe Photoshop/iPhoto Editing Software to edit your final digipak & magazine
advertisement together (include any specific edits or visual effect work that you did at this stage)
For our digipak/advert we used Photoshop, this was easy to use as we had used this in previous
projects. I used youtube tutorials to get the ripped effect on the photos. These tutorials were
simple and easy to follow and to add my own twist to it, the only difficulty with this was there was
one step which they had on their photoshop which i didn’t have on mine which blurred the rip
effect more so it looked bolder, but for me this wasn’t a problem. For the Digipak and Advert i
took most of the responsibility.

8. Evaluation
 Google Sites to write your evaluation - Both Emily and I used a shared document on google docs
this was really easy for us as we could help each other with anything that needed doing and put
comments on each others questions to help out. This was quick and easy to do as we have used
this before.

9. Prezi & Microsoft PowerPoint & GarageBand
 Prezi to present your evaluation - Emily is using Prezi to present her two questions in the
evaluation, this is a simple and easy technology to use whilst putting the work on. The only
difficulties would have been the process of getting all of the words onto the Prezi.
 Microsoft PowerPoint to present your evaluation - I am using Microsoft PowerPoint for my
evaluation, this is also a easy and quick technology to use so can be uploaded quickly from my
docs.
 GarageBand to record your evaluation - Emily and I both decided to write up our evaluation
instead of talking.