This presentation covers all the ground rules for startups who are preparing to pitching to investors.

1. Pitching to Investors
@mstafford
#MiniBarCamp

2. MiniBar
Mini MBA #10: Business Model Developm
---
Matthew Stafford
@mstafford
@mstafford
#MiniBarCamp

3. Never a better time
•Global opportunities
•Cheap(er) teach
•Access to resources is high (global)
•Startup support is high
@mstafford
#MiniBarCamp

4. Money!
• Accelerators
• Crowdfunding
• SEIS/EIS
• Low interest rates (Start-Up Loans +
Angels)
• ‘City meets tech’
• Corporate venturing
@mstafford
#MiniBarCamp

5. You..?!
@mstafford
#MiniBarCamp

6. Easy Money...?
@mstafford
#MiniBarCamp

7. @mstafford
#MiniBarCamp

8. • Lack of skills/credible management team
• No unfair advantage
• Do not ‘do it’
• No proof of concept/No validation
• Poor business model
• Small market
• No clear exit
Why so tough?
@mstafford
#MiniBarCamp

9. Moan, Moan, Moan
@mstafford
#MiniBarCamp

10. @mstafford
#MiniBarCamp

11. Wrong Money,Wrong Time
• BigVC
• SmallVC
• Business Angels
• CorporateVenturing
• Grants
• Accelerators
• FFF
@mstafford
#MiniBarCamp

12. Wrong Money,Wrong Time
• BigVC
• SmallVC
• Business Angels
• CorporateVenturing
• Grants
• Accelerators
• FFF
Most start here
Difficulty Level
@mstafford
#MiniBarCamp

13. Venture Capitalists
• Scale & Exit
• Tech businesses
• Big markets
• 10x return
• Milestones
@mstafford
#MiniBarCamp

14. So Where to Start?
• At the bottom
• FFF
• Why should an investor back you if your
own network hasn’t?
@mstafford
#MiniBarCamp

15. Start at the Bottom
• BigVC
• SmallVC
• Business Angels
• CorporateVenturing
• Grants
• Accelerators
• FFF
@mstafford
#MiniBarCamp

16. They all Startup this way
[to Eduardo back at the Carribbean Night party ]
Mark Zuckerberg: “We're gonna need a little start-
up cash to rent the servers and get it online.”
@mstafford
#MiniBarCamp

17. When to Raise,Where?
Pre-Seed Seed Pre-Revenue Early Growth Sustained Growth
FFF
Accelerators
Business Angels
Venture Capital
IPO/Trade Sale
@mstafford
#MiniBarCamp

18. What do you need?
• Team
• Market
• Product
• Traction
• Potential Returns
@mstafford
#MiniBarCamp

19. Milestones
• Proven Team – have done it before in the
sector?
• Product – MVP with proof?
• Exits in the sector?
@mstafford
#MiniBarCamp

20. Finding Investors
• Do your research - right people, right time
• Know your investor
• Ask people to help
• Network
• And do something more than just write a
plan - do it
@mstafford
#MiniBarCamp

21. Success is...
• Raise money at the right time
• Raise money from the right people
• Network Intelligently
• Seek Advice
@mstafford
#MiniBarCamp

22. Ask me...
@mstafford

23. Ask others...
#MiniBarCamp