2015: The Year of Surprises in Marketing Technology
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2015: The Year of Surprises in Marketing Technology 1st MarTech presentation at the Atlanta Marketing Technology summit
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2015: The Year of Surprises in Marketing Technology
- 1. t Atlanta Marketing Technology #1 January 27th, 2015
- 2. • Make ATL the MarTech Capital of the World • Major MarTech Conference in ATL • Quality Over Quantity Asia Matos Nikki Nixon Eric Spett Organizers Vision for AMT
- 5. Sangram Vajre Director of Marketing, Salesforce 2015: The Year of Surprises in Marketing Technology
- 6. Now is the best time EVER to be a marketer #atlmartech
- 7. Polls • How many are in B2B / B2C? • Is anyone already drunk? • How many want to get drunk? @SangramVajre#atlmartech
- 8. - Marketing Director, Salesforce - Two acquisition in two years - Ran global Demand Generation - Total misfit, maverick @SangramVajre
- 9. 1 2 3
- 10. What is causing this crazy explosion in MarTech? @SangramVajre#atlmartech
- 11. By 2017, CMO will outspend CIO Gartner
- 12. $6.2B funding and acquisitions in just second half of last year VentureBeat
- 13. 10 Surprises in 2015 Marketing @SangramVajre#atlmartech
- 15. The rise of the whole-brain Marketer 2 @SangramVajre#atlmartech
- 16. End of Annual plans 3 @SangramVajre#atlmartech
- 18. Companies that delight customers will win @SangramVajre#atlmartech 5
- 19. Rise of Customer Journey Officer 6 @SangramVajre#atlmartech
- 20. Personalization will be huge 7 @SangramVajre#atlmartech
- 21. Marketing becomes more specialized 8 @SangramVajre#atlmartech
- 22. Everything has to be connected 9 @SangramVajre#atlmartech
- 23. CMO best suited to be the next CEO 10 @SangramVajre#atlmartech
- 25. The window of opportunity is shrinking every moment Sean Williams (Road trip movie)
- 26. Highest paying jobs are in B2B Marketing Glassdoor
- 27. Now is the best time EVER to be a marketer #atlmartech
- 28. Sangram Vajre Director of Marketing, Salesforce Thank you! @SangramVajre#atlmartech
- 29. t
- 30. • Next Event 2/17 – AdTech is Invading MarTech • LinkedIn Group and Eventbrite • Feedback @atlmartech Atlanta Marketing Technology LinkedIn Group atlmarketingtech@gmail.com Announcements
Editor's Notes
- Martech + AdTech Inbound + Outbound
- Salesforce example: SFDC for B2B Marketers
- Shout out to Sweezey
- Perfect message is dead. Start small and then go big Google Ads: Try new messaging Home page : Try new offers Thank you page: Try new CTA
- Rackspace Salesloft
- Dreamforce Biggest infomercial of all times Greatest marketer of all times
- Engage with customers on their own terms B2C way ahead of B2B
- Marketers need to get out of the specialized roles to rise to the top
- A business will exists if its already connected to a CRM or MA or ERP. Otherwise you don’t exists
- Lets get excited for who we are what we do