Business model canvas
a crash course by Skander Garroum

@SkaGarroum
Skander Garroum

“Startup obsessed since 15”

“Product + marketing = Growth”

What we will talk about!
-

Business plans
P...
How many of you have
written a Business Plan?

@SkaGarroum
Two (subjective) truths

@SkaGarroum
Two (subjective) truths

1. Plans fail & change

@SkaGarroum
Two (subjective) truths

1. Plans fail & change
2. Startups fail & change

@SkaGarroum
66% of all successful startups change substantially
My favorite example:

@SkaGarroum
@SkaGarroum
“Startups are experiments. Business
plans should be experiments too.”
–some random startup guy

@SkaGarroum
Introducing:

The Business Model
Canvas

@SkaGarroum
@SkaGarroum
9 Segments to rule them all
•

Customer segments - aka Who is the buyer or user?

•

Value propositions - aka What problem...
7

5

6

8

1

4

2

3

9

@SkaGarroum
7

5
1

2

1

4
1

3

8
6

2
9

3
4

8

5

6

9

@SkaGarroum
Customer segments 

- aka Who is the buyer or user?

•

different groups of people or organizations that a
company serves
...
Value proposition 

- aka What problem?
•

How do you create value for the customer segments?

•

What problem(s) do you s...
Channels

- aka How is 2 delivered to 1?
•

How do you reach your customer segments to
deliver the value proposition?

•

...
Customer relationships

- aka What type of relationship?
•

What type of relationship do you establish with your customers...
Customer relationships

- aka What type of relationship?
•

What type of relationship do you establish with your customers...
Key resources

- aka most important assets
•

Most important assets required to make it work

•

Types
•

Physical

•

Int...
Key activities

- aka most important skills
•

Most important skills required to make it work

•

Examples
•

production

...
Key partnerships

- aka what network?

•

Network of suppliers and partners

•

Existing or needed to create?

•

Acquisit...
Cost structure

- aka what do you need to pay?

•

Fixed & variable costs

•

economies of scale

•

investment vs bootstr...
Revenue streams

- aka How do you monetize?

@SkaGarroum
9 Segments to rule them all
•

Customer segments - aka Who buys/uses?

•

Value propositions - aka What problem?

•

Chann...
Bonus:

What company is this?

@SkaGarroum
@SkaGarroum
@SkaGarroum
@SkaGarroum
Thank you
Liked it?

Tweet it.

@SkaGarroum!
Slides: www.slideshare.net/skagarroum
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Business model canvas - crash course

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A business model canvas crash course for Hult Business School

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Business model canvas - crash course

  1. 1. Business model canvas a crash course by Skander Garroum @SkaGarroum
  2. 2. Skander Garroum
 “Startup obsessed since 15”
 “Product + marketing = Growth” What we will talk about! - Business plans Plans fail Business Model Canvas @SkaGarroum
  3. 3. How many of you have written a Business Plan? @SkaGarroum
  4. 4. Two (subjective) truths @SkaGarroum
  5. 5. Two (subjective) truths 1. Plans fail & change @SkaGarroum
  6. 6. Two (subjective) truths 1. Plans fail & change 2. Startups fail & change @SkaGarroum
  7. 7. 66% of all successful startups change substantially My favorite example: @SkaGarroum
  8. 8. @SkaGarroum
  9. 9. “Startups are experiments. Business plans should be experiments too.” –some random startup guy @SkaGarroum
  10. 10. Introducing: The Business Model Canvas @SkaGarroum
  11. 11. @SkaGarroum
  12. 12. 9 Segments to rule them all • Customer segments - aka Who is the buyer or user? • Value propositions - aka What problem? • Channels - aka How is 2 delivered to 1? • Customer relationships - aka What type of relationship? • Key resources - aka most important assets • Key activities - aka most important skills • Key partnerships - aka what network? • Cost structure ! • Revenue streams @SkaGarroum
  13. 13. 7 5 6 8 1 4 2 3 9 @SkaGarroum
  14. 14. 7 5 1 2 1 4 1 3 8 6 2 9 3 4 8 5 6 9 @SkaGarroum
  15. 15. Customer segments 
 - aka Who is the buyer or user? • different groups of people or organizations that a company serves @SkaGarroum
  16. 16. Value proposition 
 - aka What problem? • How do you create value for the customer segments? • What problem(s) do you solve? • USP - what makes you special • Performance • Price • Design • Brand • Usability @SkaGarroum
  17. 17. Channels
 - aka How is 2 delivered to 1? • How do you reach your customer segments to deliver the value proposition? • Own or partner? • direct or indirect? • Apple store vs online shop vs Radioshack @SkaGarroum
  18. 18. Customer relationships
 - aka What type of relationship? • What type of relationship do you establish with your customers? • Examples • assistance • self service • automated service • communities • co-creation @SkaGarroum
  19. 19. Customer relationships
 - aka What type of relationship? • What type of relationship do you establish with your customers? • Examples • assistance • self service • automated service • communities • co-creation @SkaGarroum
  20. 20. Key resources
 - aka most important assets • Most important assets required to make it work • Types • Physical • Intellectual • Human • Financial @SkaGarroum
  21. 21. Key activities
 - aka most important skills • Most important skills required to make it work • Examples • production • problem solving • networking • sales • marketing @SkaGarroum
  22. 22. Key partnerships
 - aka what network? • Network of suppliers and partners • Existing or needed to create? • Acquisition of resources and skills @SkaGarroum
  23. 23. Cost structure
 - aka what do you need to pay? • Fixed & variable costs • economies of scale • investment vs bootstrapping @SkaGarroum
  24. 24. Revenue streams
 - aka How do you monetize? @SkaGarroum
  25. 25. 9 Segments to rule them all • Customer segments - aka Who buys/uses? • Value propositions - aka What problem? • Channels - aka How is 2 delivered to 1? • Customer relationships - aka What type of relationship? • Key resources - aka most important assets • Key activities - aka most important skills • Key partnerships - aka what network? • Cost structure ! • Revenue streams @SkaGarroum
  26. 26. Bonus:
 What company is this? @SkaGarroum
  27. 27. @SkaGarroum
  28. 28. @SkaGarroum
  29. 29. @SkaGarroum
  30. 30. Thank you Liked it?
 Tweet it. @SkaGarroum! Slides: www.slideshare.net/skagarroum

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