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#INBOUND13
Create Predictable, Scalable Sales
Revenue
AARON ROSS
Author “Predictable Revenue”
@motoceo
www.linkedin.com/in...
Slides: PredictableRevenue.com/inbound
• 3 Fatal Mistakes
• Why Salespeople Shouldn’t Prospect
• What It Takes To Create Sales
Growth That Scales
Welcome
#1 Bestseller
Aaron Ross
• $100m @ SFDC
• Father of four+
• 25 hr workweek
Crossing The Hot Coals
Fatal Mistake:
Treating All Leads Alike1
3 Lead Types: Seeds, Nets and Spears
Fatal Mistake:
Selling To The Wrong Prospects2
Fatal Mistake:
Making Salespeople Prospect3
• They aren’t any good at
it
• They don’t like it
• It’s not repeatable
Why Salespeople Shouldn’t Prospect
Google “Why Sal...
When To Hand Off Outbound Leads
Fatal Mistake:
Mis-Hiring4
Builders Vs. Growers
• Grow your best future hires
• Lower risk, cost
• Faster ramp time
• Better client experience
Build A Farm Team System
• Enhance your inbound marketing
• Drive predictable results
• Triple your growth rate
• Be a great source of future all-a...
Examples
1. +$10m in new pipeline last quarter
2. $1m to $20m in three years
3. 0% to 30% growth (adding $10m)
Want A Closer Look & Details?
#INBOUND2013
www.PredictableRevenue.c
om
QUESTIONS
?
@motoceo
www.LinkedIn.com/in/aaronross
aaron@PredictableRevenue.com
Contact Me
Hubspot Inbound Conference Talk - "Create Predictable, Scalable Sales Revenue"
Hubspot Inbound Conference Talk - "Create Predictable, Scalable Sales Revenue"
Hubspot Inbound Conference Talk - "Create Predictable, Scalable Sales Revenue"
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Hubspot Inbound Conference Talk - "Create Predictable, Scalable Sales Revenue"

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Aaron Ross talk from Inbound 2013

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Hubspot Inbound Conference Talk - "Create Predictable, Scalable Sales Revenue"

  1. #INBOUND13 Create Predictable, Scalable Sales Revenue AARON ROSS Author “Predictable Revenue” @motoceo www.linkedin.com/in/aaronross
  2. Slides: PredictableRevenue.com/inbound
  3. • 3 Fatal Mistakes • Why Salespeople Shouldn’t Prospect • What It Takes To Create Sales Growth That Scales Welcome
  4. #1 Bestseller
  5. Aaron Ross • $100m @ SFDC • Father of four+ • 25 hr workweek
  6. Crossing The Hot Coals
  7. Fatal Mistake: Treating All Leads Alike1
  8. 3 Lead Types: Seeds, Nets and Spears
  9. Fatal Mistake: Selling To The Wrong Prospects2
  10. Fatal Mistake: Making Salespeople Prospect3
  11. • They aren’t any good at it • They don’t like it • It’s not repeatable Why Salespeople Shouldn’t Prospect Google “Why Salespeople Shouldn’t Prospect” and send it to your manager
  12. When To Hand Off Outbound Leads
  13. Fatal Mistake: Mis-Hiring4
  14. Builders Vs. Growers
  15. • Grow your best future hires • Lower risk, cost • Faster ramp time • Better client experience Build A Farm Team System
  16. • Enhance your inbound marketing • Drive predictable results • Triple your growth rate • Be a great source of future all-around talent Specialized Sales Roles + An Expert Outbound Team Can…
  17. Examples 1. +$10m in new pipeline last quarter 2. $1m to $20m in three years 3. 0% to 30% growth (adding $10m)
  18. Want A Closer Look & Details?
  19. #INBOUND2013 www.PredictableRevenue.c om
  20. QUESTIONS ?
  21. @motoceo www.LinkedIn.com/in/aaronross aaron@PredictableRevenue.com Contact Me

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