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The Best Pitch Deck Format To Attract Investors

**Validated by real investors!** Based on the Guy Kawaski format, this pitch deck layout has been proven over and over again and has helped many companies raise their investment round. If you are looking to raise your seed round, impress investors, and build a high-quality investment deck, then make sure you follow this format. This is the best pitch deck template available today. Find more great resources here --> www.dontbealittlepitch.com

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THE PERFECT
PITCH DECK
FORMATTO ATTRACT INVESTORS
Pitch Deck Master Class
2
Traction is
EVERYTHING!
www.dontbealittlepitch.com
Pitch Deck Master Class
3An Investment is the NEXT Step
After first having done something
interesting on your own…
www.dontbealittlepitch.com
Pitch Deck Master Class
4Investors are NOT here to give
you permission to:
Start any idea
or
put together any team
www.dontbealittlepitch.com
Pitch Deck Master Class
5So Stop Chasing Investors
&
Start Gaining Traction That Attracts Them
www.dontbealittlepitch.com
Pitch Deck Master Class
6
LAST THING…
www.dontbealittlepitch.com

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The Best Pitch Deck Format To Attract Investors

  • 2. Pitch Deck Master Class 2 Traction is EVERYTHING! www.dontbealittlepitch.com
  • 3. Pitch Deck Master Class 3An Investment is the NEXT Step After first having done something interesting on your own… www.dontbealittlepitch.com
  • 4. Pitch Deck Master Class 4Investors are NOT here to give you permission to: Start any idea or put together any team www.dontbealittlepitch.com
  • 5. Pitch Deck Master Class 5So Stop Chasing Investors & Start Gaining Traction That Attracts Them www.dontbealittlepitch.com
  • 6. Pitch Deck Master Class 6 LAST THING… www.dontbealittlepitch.com
  • 7. Pitch Deck Master Class 7NO one is going to steal your idea, so don’t shoot yourself in the foot by not pitching to everyone you see! www.dontbealittlepitch.com
  • 8. Pitch Deck Master Course 8Before going further… While you are making your pitch deck, you need to read these 7 Fatal Pitch Deck Mistakes Scaring Away Investors! Click Here To Get The FREE Ebook Now www.dontbealittlepitch.com This link is clickable!
  • 9. What problem are you solving? 2 Big Questions: What solution do you offer?
  • 10. Pitch Deck Master Class 10 Problem/Need Solution Market Size Competition Reality Check …but what is the investor looking for? What we pitch… Financials Etc. www.dontbealittlepitch.com
  • 11. Pitch Deck Master Class 11Is there money to be made? Are these the right people? Reality Check What the investor hears!How much money can we make? www.dontbealittlepitch.com
  • 12. Pitch Deck Master Class 12Reality Check An investor will invest ONLY if: The team is right + total market size is big enough to grow in www.dontbealittlepitch.com
  • 13. Pitch Deck Master Class 13 Investors invest in businesses, not ideas! www.dontbealittlepitch.com
  • 14. Types of Pitches What they are & How to use them
  • 15. Verbal Pitch a. High-Concept b. Elevator Pitch The Pitch Deck A. Presentation Deck B. Email Deck
  • 16. Pitch Deck Master Class 16HIGH CONCEPT ELEVATOR PRESENTATION EMAIL Duration 140 Char. <1 Min 3 to 10 Min N/A Purpose To Summarize To Interest To Excite To Inform Usage Every Day Everyone Live Email Format High-Level Clear Structured Data Intensive Verbal Pitch 
 Deck www.dontbealittlepitch.com
  • 17. 17In Summary Pitch Progression A high-concept pitch gets people's attention An elevator pitch convinces investors to read your deck A deck sells investors on taking a meeting A meeting will lead to a funding decision $
  • 18. Pitch Deck Master Class 18Title Problem Solution/Product Business Model Formal Pitch Deck Underlying Magic Validation, Testimonials, Press Competition Management Team Investors, Advisors, Board Members Operational Timeline Financial Projections Ask / Use of funds CloseMarket Size, Growth Strategy, Channel Partners www.dontbealittlepitch.com
  • 19. Pitch Deck Master Course Company Address Goes Here 19Business name Your name, title Contact Logo Title Tagline *30PT fonts or higher www.dontbealittlepitch.com
  • 20. Pitch Deck Master Course Company Address Goes Here 20Avoid looking for a solution that is searching for problem Eliminate citations of consulting studies about the future of the market Problem Do not get into product yet - Describe Problem *Tips - Be quick, be emotional www.dontbealittlepitch.com
  • 21. Pitch Deck Master Course Company Address Goes Here 21Describe how you alleviate this pain and the meaning you make - Do without stating your offering and make it quick and dirty Solution Your offering - Make sure audience understands what you sell and your value proposition *Not the place for an in-depth technical explanation. Provide gist. www.dontbealittlepitch.com
  • 22. Pitch Deck Master Course Company Address Goes Here 22How do you make money? Biz Model Gross margins *Drop names of companies using your product/service Who pays you? Your channels of distribution Revenue model Partnerships? www.dontbealittlepitch.com
  • 23. Pitch Deck Master Course Company Address Goes Here 23Describe technology Underlying Magic Aim for less with more diagrams What is secret sauce behind your product or service? Patents, trademarks? Explain your tech here www.dontbealittlepitch.com
  • 24. Pitch Deck Master Course 24Sales/user growth Validation App downloads Awards, key milestones, articles Letters of intent, purchase orders Conversion rate Accepted into accelerators? Have you closed a round? Are you revenue positive? www.dontbealittlepitch.com
  • 25. Pitch Deck Master Course Company Address Goes Here 25How will you reach your customer? Marketing/Sales What is your go-to-market strategy? What are your marketing leverage points? Include: Market size, how you will launch, CAC, CLTV, growth rates, activation rates, etc. www.dontbealittlepitch.com
  • 26. CEO TrapTap Inc.Pitch Deck Master Course KEY METRICSE X P L A I N E D CAC = Customer Acquisition Cost LTV = Customer Lifetime Value A CAC : LTV ratio of 1:3 or better = good Growth Rate Formula: >5% a week = good
  • 27. Pitch Deck Master Course Company Address Goes Here 27Provide view of competition Competition Never dismiss your competition Too much is better than too little Describe why people use you instead Never deny competition Why you are good, not why they are bad www.dontbealittlepitch.com
  • 28. Pitch Deck Master Course Company Address Goes Here 28Describe team players, board of directors, and board of advisors Man. Team BRAG why your team is AWESOME! Highlight past accomplishments Show why you were successful before Put yourself last in team… It seems humble ☺ www.dontbealittlepitch.com
  • 29. Pitch Deck Master Course Company Address Goes Here 29Explain the current status of your offering Operational Timeline What does the near future look like? Share your positive momentum and traction Have a detailed timeline of your progress to date, starting from your inception or most major milestones www.dontbealittlepitch.com
  • 30. Pitch Deck Master Course Company Address Goes Here 30Provide 3-5 year forecast containing dollars and key metrics - eg. number of customer and conversion rates Financials Bottom up forecast Include sales cycles Include underlying assumptions * This is very high level and not taken seriously. Focus on milestones and high level view of projections. www.dontbealittlepitch.com
  • 31. Pitch Deck Master Course Company Address Goes Here 31Explain how much money you are trying to raise What will the money be used for? How much equity are you giving away? Be careful about setting valuation. Try this: “We believe we will create significantly more value with an investment of $X and we are prepared to sell up to Y% or our company Ask/Use Of Funds www.dontbealittlepitch.com
  • 32. Pitch Deck Master Course Company Address Goes Here 32Rinse, Lather, & Repeat Conclusion Tell a story and keep it simple as you would tell a 6 year old Be inspirational Recap your vision and how the company could do if these plans are realized www.dontbealittlepitch.com
  • 33. www.website.com Company Address Goes HerePitch Deck Master Course 33 Pitching Tips & Tricks
  • 34. Pitch Deck Master Course 34Q&A H o w t o c r u s h t h e q u e s t i o n a n d a n s w e r p e r i o d Do NOT Rush Practice, Practice, Practice Timing Say: "I don’t know, but if you give me your business card, I promise to get back to you with the answer tomorrow" Never Lie or Fluff Do NOT Drag On With Sentences Practice and Bait Keep It Short ~2 for 15-20 Min Pitch 1 for 90 Second 1 Person Pitching Only www.dontbealittlepitch.com
  • 35. Pitch Deck Master Course 35 GET THIS www.dontbealittlepitch.com
  • 36. Pitch Deck Master Course 36SO HOW DOES YOUR PITCH DECK STACK UP? Before you even think about sending an investor your pitch deck, you need to read these 7 Fatal Pitch Deck Mistakes Scaring Away Investors! Click Here To Get The FREE Ebook Now www.dontbealittlepitch.com This link is clickable!