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10 Commandments of Sociability (UX + Social Media)
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10 Commandments of Sociability (UX + Social Media)
1.
THE TEN
COMMANDMENTS © 2010 IDEA. All rights reserved. OF SOCIAL INTERACTION DESIGN (SxD) Monday, May 31, 2010
2.
CHRIS PITRE
Social Marketing Strategist, IDEA © 2010 IDEA. All rights reserved. LAURA VERBLE Senior Strategist, IDEA Monday, May 31, 2010
3.
ABOUT IDEA
Digital agency in Houston & Seattle 100 employees © 2010 IDEA. All rights reserved. UX // Strategy // Technology // Creative // Account Services Monday, May 31, 2010
4.
THE 10 COMMANDMENTS
© 2010 IDEA. All rights reserved. Monday, May 31, 2010
5.
#1
KNOW THY USER. ALL OF THEM. © 2010 IDEA. All rights reserved. (ALL ABOUT THEM.) Monday, May 31, 2010
6.
DEFINE USERS
Social butterfly Critic Harmonizer Rebel © 2010 IDEA. All rights reserved. Lurker (stalker) Status seeker Creator Monday, May 31, 2010
7.
KNOW USER ROLES
Who’s coming? What do they want? What do they need? © 2010 IDEA. All rights reserved. What do they do? When do they do it? Why do they do it? Monday, May 31, 2010
8.
GIVE ___ TO
THE THEM Build the experience around them: Interests // Likes Needs © 2010 IDEA. All rights reserved. Wants Friends // Enemies Ego Monday, May 31, 2010
9.
FACEBOOK OPEN GRAPH
If a user opts in and agrees, why not tailor the experience to their likes, events, interests, friends, and digital footprints? © 2010 IDEA. All rights reserved. Monday, May 31, 2010
10.
Monday, May 31,
2010 © 2010 IDEA. All rights reserved.
11.
BEGUILED WITH BEYONCE
© 2010 IDEA. All rights reserved. on...I p romise) ealthy o bsessi (h Monday, May 31, 2010
12.
YOU HAD US
AT HELLO, CHRIS. WELCOME BACK. © 2010 IDEA. All rights reserved. Monday, May 31, 2010
13.
#2
THOU SHALT NOT HAVE CONTROL. © 2010 IDEA. All rights reserved. Monday, May 31, 2010
14.
Monday, May 31,
2010 © 2010 IDEA. All rights reserved.
15.
Monday, May 31,
2010 © 2010 IDEA. All rights reserved.
16.
USABILITY FINDINGS
© 2010 IDEA. All rights reserved. it!! wa nted , re ally y re ally The Monday, May 31, 2010
17.
WHAT DOES THIS
MEAN? Fully explore and communicate the impact of social endeavors. Embrace the connection between you and your customers. © 2010 IDEA. All rights reserved. You can’t fight it – you can only funnel it. Monday, May 31, 2010
18.
#3
HONOR THY AUDIENCE. © 2010 IDEA. All rights reserved. Monday, May 31, 2010
19.
It’s all about
us...cause we’re awesome! © 2010 IDEA. All rights reserved. Monday, May 31, 2010
20.
SEARCH ENGINE STAT
57% © 2010 IDEA. All rights reserved. of all internet users have searched their name -Pew Monday, May 31, 2010
21.
Monday, May 31,
2010 THE SALESMAN © 2010 IDEA. All rights reserved.
22.
Monday, May 31,
2010 THE SALESMAN © 2010 IDEA. All rights reserved.
23.
Monday, May 31,
2010 © 2010 IDEA. All rights reserved.
24.
YELLOW CAB HUNTING
© 2010 IDEA. All rights reserved. Monday, May 31, 2010
25.
YELLOW CAB HUNTING
© 2010 IDEA. All rights reserved. Monday, May 31, 2010
26.
YELLOW CAB HUNTING
© 2010 IDEA. All rights reserved. Monday, May 31, 2010
27.
WHAT DOES THIS
MEAN? Give users a reason to interact with you and don’t send them on a scavenger hunt. Clearly communicate where and why you want them to go. © 2010 IDEA. All rights reserved. And when they connect with you, give them something to do that matters and leaves a lasting impact. Recognize and reward behavior. Monday, May 31, 2010
28.
#4
THOU SHALT RESPECT PRIVACY. © 2010 IDEA. All rights reserved. Monday, May 31, 2010
29.
Monday, May 31,
2010 © 2010 IDEA. All rights reserved.
30.
Monday, May 31,
2010 © 2010 IDEA. All rights reserved.
31.
Monday, May 31,
2010 © 2010 IDEA. All rights reserved.
32.
Monday, May 31,
2010 © 2010 IDEA. All rights reserved.
33.
Monday, May 31,
2010 © 2010 IDEA. All rights reserved.
34.
WHAT DOES THIS
MEAN? Users are fickle. Trust must be earned, nurtured, and protected. Sharing and Privacy go hand in hand. They can build you up or © 2010 IDEA. All rights reserved. tear you down. Privacy settings should be transparent and personalized. Monday, May 31, 2010
35.
#5
REMEMBER THY PLATFORM AND KEEP © 2010 IDEA. All rights reserved. IT HOLY. Monday, May 31, 2010
36.
Monday, May 31,
2010 FACEBOOK © 2010 IDEA. All rights reserved.
37.
Monday, May 31,
2010 YOUTUBE © 2010 IDEA. All rights reserved.
38.
GRADUAL UPDATING
Roll out updates gradually. Test major functional changes thoroughly. © 2010 IDEA. All rights reserved. Have buy-in from your largest supporters and partners. Monday, May 31, 2010
39.
#6
USERS ARE JEALOUS. STANDARDIZE THE © 2010 IDEA. All rights reserved. EXPERIENCE. Monday, May 31, 2010
40.
WORD OF MOUTH
STAT 500 © 2010 IDEA. All rights reserved. billion influence impressions are made each year -Forrester Monday, May 31, 2010
41.
COME AGAIN
500 billion experiences are shared directly and indirectly across social © 2010 IDEA. All rights reserved. media each year Monday, May 31, 2010
42.
WHAT DOES THAT
MEAN? Users expect to have the same experience as their friends. Users will tell referring friend and all others about disappointment. © 2010 IDEA. All rights reserved. Standardize the experience to the fullest extent possible. Monday, May 31, 2010
43.
#7
THOU SHALT NOT ABUSE © 2010 IDEA. All rights reserved. COLLOQUIALISMS. Monday, May 31, 2010
44.
COLLOQUIAL = EXCLUSION
Only niche audiences understand certain regional or esoteric terminology. Immediately restrict audience size © 2010 IDEA. All rights reserved. Limit growth potential (in some cases) Confuse (and frustrate) the masses Monday, May 31, 2010
45.
Monday, May 31,
2010 THE YBF © 2010 IDEA. All rights reserved.
46.
#8
KNOW THY SOCIAL TOUCHPOINTS. © 2010 IDEA. All rights reserved. Monday, May 31, 2010
47.
TARGET SOCIAL
Listen to users. Let your users tell you where and when they want to socialize in the experience. Don’t over do it. © 2010 IDEA. All rights reserved. Every piece of content does not require a reaction or sharing. Keep it active. Stale activity discourages new participation. Monday, May 31, 2010
48.
TIME & PLACE
Does every experience have to become a social one? © 2010 IDEA. All rights reserved. Monday, May 31, 2010
49.
Monday, May 31,
2010 © 2010 IDEA. All rights reserved.
50.
WHAT DOES THIS
MEAN? Select places in your experience for social. Understand that all experiences aren’t made for social. © 2010 IDEA. All rights reserved. Know users’ level of comfort in the degree of social engagement. Monday, May 31, 2010
51.
#9
THOU SHALT MAKE AN ALTAR FOR BOTH GOOD © 2010 IDEA. All rights reserved. AND EVIL. Monday, May 31, 2010
52.
ALL ABOUT POSITIONING
© 2010 IDEA. All rights reserved. Monday, May 31, 2010
53.
ALL ABOUT POSITIONING
© 2010 IDEA. All rights reserved. Monday, May 31, 2010
54.
Monday, May 31,
2010 © 2010 IDEA. All rights reserved.
55.
Monday, May 31,
2010 © 2010 IDEA. All rights reserved.
56.
REACTION SITE
© 2010 IDEA. All rights reserved. MEMORIAL SITE FOR VICTIMS FACEBOOK LIKE PAGE Monday, May 31, 2010
57.
WHAT DOES THIS
MEAN? It's all about positioning. Make it constructive and actionable. © 2010 IDEA. All rights reserved. You can't funnel everything, but some is better than none. Monday, May 31, 2010
58.
#10
HONOR FUN IN YOUR EXPERIENCE. © 2010 IDEA. All rights reserved. Monday, May 31, 2010
59.
THE FUN THEORY
Hypothesis: Can you make users do something mundane or overlooked by making it fun? © 2010 IDEA. All rights reserved. Watch video: http://www.youtube.com/watch?v=2lXh2n0aPyw Monday, May 31, 2010
60.
Monday, May 31,
2010 © 2010 IDEA. All rights reserved.
61.
Monday, May 31,
2010 © 2010 IDEA. All rights reserved.
62.
WHAT DOES THIS
MEAN? Make the mundane fun. Use but don’t abuse humor. © 2010 IDEA. All rights reserved. Delight users with the unexpected. Monday, May 31, 2010
63.
Monday, May 31,
2010 AMEN. © 2010 IDEA. All rights reserved.
64.
REACH OUT:
chris.pitre@idea.com laura.verble@idea.com © 2010 IDEA. All rights reserved. idea.com | facebook.com/ideainteractive Monday, May 31, 2010