Creating Pleasurable Experiences, Zach Pousman, ReMIX Atlanta

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Creating Pleasurable Experiences, Zach Pousman, ReMIX Atlanta

  1. Designing Pleasurable Experiences ReMIX Atlanta 8 May 2010 Zachary Pousman Sr. Experience Architect IQ Interactive Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  2. Today, Iʼll try to Convince you that designing pleasurable experiences can help you build better products, connect more closely with users, and be a differentiator for your business (or your clientʼs business). Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  3. Theory Iʼll present a few theoretical foundations and formulations of pleasure (and try to get the holistic nature of human life). Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  4. Practice Iʼll also present some themes and practical tips and tricks for designing for pleasure. Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  5. Examples Of course, examples speak louder than anything else. Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  6. Big stuff Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  7. Small stuff Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  8. Tiny stuff Depending on the context and audience, even things like sub-pixel rendering can increase pleasure. Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  9. What is pleasure? What kind of pleasures are there? Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  10. Definition
  11. Definition er, we know it when we see it... Iʼm not sure a definition from the dictionary is helpful -- what is helpful is thinking of all the different kinds of pleasures that you experience. And then to remember that youʼre not (exactly) like everyone. Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  12. Seems like there are lots Kinds Types Taxonomies Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  13. Kinds Types Taxonomies Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  14. People are not robots. People are not automatons, who are only interested in efficiency and effectiveness.People have a whole host of individual ʻways of beingʼ and ways of interacting in the world. Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  15. Survival breathing, homeostasis, food, water, sleep, sex Safety bodily security, property security, financial security, Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  16. Survival breathing, homeostasis, food, water, sleep, sex Safety bodily security, property security, financial security Belonging / Love friendship, family, intimacy Esteem self-esteem, identity, achievement, confidence Self-actualization morality, problem solving, creativity, personal growth Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  17. Maslow’s Hierarchy of Needs Self-actualization Esteem Belonging / Love Safety Survival Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  18. 4 types of Pleasure Designing Pleasurable Products (Jordan 2003, following Tiger 1992) Ideo-pleasure Identity, intellectual Physio-pleasure Socio-pleasure Sensorial pleasures the pleasure that comes from social life Psycho-pleasure Cognitive load (usability term), matching mental models Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  19. Emotional Design Don Norman, 2003 Visceral Sensorial, nearly subconscious, pleasures Behavioral Usability Reflective the pleasure that comes from social life, identity, etc. Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  20. “Attractive things work better.” For evidence, see the CHI 2010 paper ʻAttractive phones don't have to work better: independent effects of attractiveness, effectiveness, and efficiency on perceived usabilityʼ by Quinn and Tran, 2010. There is one of these papers nearly every year where effectiveness is more correlated with aesthetics than with efficiency. Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  21. The Product Ecology Forlizzi, J. (2008). The Product Ecology: Understanding Social Product Use and Supporting Design Culture. International Journal of Design vol. 2, no. 1 Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  22. “Most people make the mistake of thinking design is what it looks like. That’s not what we think design is. It’s not just what it looks like and feels like...Design is how it works.” Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  23. Hierarchy of design considerations From Stephen P. Anderson (via poetpainter.com) Meaningful Pleasurable Convenient Usable Reliable Functional
  24. Is there a business case for building into our systems? Definitely. Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  25. ROI: easy marketing, more use, longer-term use Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  26. (but) match the experience to attributes that people care about In order to get the best return on investment in pleasurable products, think about the individuals... Not everyone gets the same pleasure from the same experience inputs. Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  27. Think about restaurants Price Quality Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  28. Think about restaurants Bachanalia Rathbunʼs JCT Kitchen Price Holman & Finch Tacqueria Del Sol FarmBurger Subway Taco Bell Antico Pizza Neopoletana Quality Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  29. Examples (and themes) Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  30. Exaggeration From Cartoons to the User Interface Chang, B. and Ungar, D. Proceedings of UIST 1993
  31. Physicality “Please the senses” “Touch gestures should provide a + delightful experience to your application whether a single gesture refresh is initiated, or a combination of chained gestures. Touch delights the senses as the user gets to see the scroll interaction match the performance. Single, multi-touch, and even chained gestures can provide a more colorful, intuitive experience.” From: Page 8 of Windows Phone 7 Guidelines Document Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  32. Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  33. Try it at www.health.msn.com
  34. Progress: Achievements
  35. Progress: Achievements Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  36. Points! Beyond badges, Foursquare also Points in Farmville are so ʻvaluableʼ that has points and a leaderboard there are tons of cheat codes / plans... Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  37. Personality whoops screen Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  38. Personality
  39. Personality Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  40. Support reflection Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  41. Say hello to Tableau Machine Create a mirror of domestic space and the ‘vibe’ rhythms and moods of home life. Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  42. Tableau Machine System Implementation Overview Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  43. Quiet times such as watching TV, reading... Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  44. Active times alone such as vacuuming, exercising... Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  45. Social times such as family meals, homework, games... Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  46. Wild times such as play, fighting, parties... Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  47. Tableau Machine Pleasures are momentary but also long-term Household A • Three households in Atlanta GA • 6-8 weeks • Elicitation techniques: Household B • Interviews • Feltboard • Wordgame • Print outs Household C Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  48. Household C ‘NIKO’ Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  49. Printing Household B Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  50. Printing Household A Average 1.46 / day Household B Average 3.16 / day Household C Average 12.64 / day Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  51. Deepening of Reflection Household C Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  52. Social sharing / reputation • reward activities you want. people feel a deep need to manage reputation • Amazon ʻtop 500 reviewerʼ • review was helpful, pleasure for the reader, not the writer.
  53. Ambiguous Actions (users create the meaningfulness) Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  54. ‘Poke’ Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  55. ‘Wink’ Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  56. ‘Friend’/‘Follow’ Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  57. Open up spaces to unravel ambiguity Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  58. http://www.flickr.com/photos/alexsegre/ People print. A lot. 3.2 billion reams of “office paper” used by “businesses” (in 2004). Source: NADEP Environmental Program Office Report 2005. Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  59. http://www.flickr.com/photos/alexsegre/ And usage is going up, not down. Global production in the pulp, paper and publishing sector is expected to increase by 77% from 1995 to 2020. Source: OECD Environmental Outlook 2001 Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  60. Imprint • Make visible the invisible traces that are frequently unexamined • Data reflects back the social life • Data about sustainability • Growing catalog of visualizaitons Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  61. Beyond paper.... Energy Manufacturing Toner Printers Transportation Environmental degradation Powersave: 100w @ 22hours = $0.50 / day Active: 600w @ 2hours = $0.25 / day http://cchrc.org/math.html Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  62. Kiosk... Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  63. Tag Cloud Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  64. Tag Cloud Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  65. Work vs Play Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  66. Human vs Computer Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  67. Refer to one another (specific to this community) Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  68. Refer to one another (specific to this community) Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  69. Refer to one another (specific to this community) Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  70. Pages printed Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  71. Looking for sites! Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  72. Themes: Exaggeration Physicality Progress Identity Ambiguity Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  73. Thanks Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
  74. Acknowledgements: John Stasko PhD, Mario Romero PhD, Hafez Rouzati, Mason Poe, Mason Brown Roger Peters, Corey Schuman, Stephen Anderson @@ Zach Pousman Sr. Experience Architect IQ Interactive Follow me on Twitter @thinky (remember, points!) www.thinky.org www.iqinteractive.com Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.

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