Social media - The cyber reality [detailed presentation]


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Social media is a reality and necessary for business and churches alike, but one size does not fit all. In this breakout session you will learn:

How to get started
Your strategy
Maintaining your conversations
Tips & resources
Case studies
Tracking what works

If you have questions you would like answered or social media topics you would like to discuss, please tweet to @embracechaos.

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Social media - The cyber reality [detailed presentation]

  1. 1. > social media... the cyber-reality Jody Wissing Visual Arts & Social Media Director Preston Trail Community Church MinistryCOM presentation Wednesday, October 20, 2010
  2. 2. > social media... the cyber-reality Questions? Tweet them to @embracechaos Wednesday, October 20, 2010
  3. 3. > reality #1 Social media exists and it’s not a fad. It will evolve and change with technology, but it’s not going away. It’s changing the face of business and it’s altering the landscape of communication. It’s also changing the way people communicate and how they do life. Wednesday, October 20, 2010
  4. 4. > reality #1 Still think it’s a fad? ? Wednesday, October 20, 2010
  5. 5. > reality #1 The Pet Rock was a fad. Wednesday, October 20, 2010
  6. 6. > reality #1 Parachute pants were a fad. (thank goodness!) Wednesday, October 20, 2010
  7. 7. > reality #1 Social media is not a fad. Wednesday, October 20, 2010
  8. 8. > reality #2 Social media is necessary. If the majority of businesses use social media and people use social media, shouldn’t churches? Our job is to get the Word out to people. You want to create your own church presence on social media, don’t wait for someone to do it for you. What I mean by necessary is you need to use some social media. One size does not fit all. You don’t have to be involved in all of it, but you can’t ignore it either. Wednesday, October 20, 2010
  9. 9. > reality #3 Ignoring social media won’t make it go away. For people that don’t like social media or don’t want to use it, look at it like this. If you can’t beat ‘em, join ‘em... but do it for the right reasons. For those of you who just need to know where to start, how to structure your social media or need tips for maximizing it, that’s what we’re going to talk about. Wednesday, October 20, 2010
  10. 10. > get started How do you get started? If you’ve already started into the social media world, you will still find some of this helpful. Social media can be overwhelming whether you know a lot or a little. Wednesday, October 20, 2010
  11. 11. > what is social media? A simple definition. (wikipedia) Social media is media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. Important key words here: accessible & interactive. Wednesday, October 20, 2010
  12. 12. > options Social media options. (types and examples) blogs - blogger, wordpress microblogs - twitter personal sites - facebook, myspace professional sites - linkedin media sharing - flickr, picassa, youtube search engines - google, yahoo! bookmark sites - stumbleupon, digg, delicious Wednesday, October 20, 2010
  13. 13. > options Social media options. There are thousands. Choose the ones that are right for you. Wednesday, October 20, 2010
  14. 14. > start here Start with these. Most popular Very popular Utilize current media Go where the people are Easy to use Share stories Networked well It’s free Casual conversation It’s free It’s free Wednesday, October 20, 2010
  15. 15. > start small Start small and incrementally add more as you successfully implement each phase. Wednesday, October 20, 2010
  16. 16. > do your homework Look at what others are doing. They’re looking at what you’re doing, especially if you’re doing it really well. Look at churches as well as businesses, non-profits and personal sites. Don’t copy what others are doing, but gain inspiration and stay culturally relevant. Wednesday, October 20, 2010
  17. 17. > designate a team Who will set it up? Who will maintain it? It takes time to set up and maintain social media and there’s no social media fairy. If you find one, send her my way when you’re done. How many people need to be involved in it? Should we use staff and/or volunteers? What ministries and what people? Staff or volunteers? Most social media sites have administrators so several people can maintain it if needed. Wednesday, October 20, 2010
  18. 18. > choose your media text . video . images . audio . apps Wednesday, October 20, 2010
  19. 19. > commit and go Make a plan and execute it. Don’t wait. Waiting for the perfect time and everything to be in place might never happen. Start small and simple. As you get systems in place, expand your social media. Wednesday, October 20, 2010
  20. 20. > look at the big picture Target audience Demographics age - gender - style - passions Groups hobbies - age - interests Wednesday, October 20, 2010
  21. 21. > technology options What’s out there? What’s available to you? Budget and plan for technology needs. Wednesday, October 20, 2010
  22. 22. > resources Not just equipment, but time and money. What resources do you currently have available? How can you utilize them? Wednesday, October 20, 2010
  23. 23. > plan & organize People like to find media easily. Be organized. All of your social media should work together. Your social media should blend with your website. Coordinate with marketing & communications. Wednesday, October 20, 2010
  24. 24. > good reasoning Why are you using a specific social media site? Don’t use it because everyone else is. Use it to reach new people. Use it to interact with people. Wednesday, October 20, 2010
  25. 25. > info Build it and they will come. No. Build it, keep it organized, make it interesting, maintain it and interact with people. Then they will come! Wednesday, October 20, 2010
  26. 26. > conversations Social media is interactive, not an information download. Maintain conversations. If you don’t converse with people, they will become inactive, therefore making your social media ventures unsuccessful. If you receive a negative comment or feedback, take the opportunity to respond professionally. Don’t delete it. Chances are someone has already seen it and they’re waiting to see how you respond. Wednesday, October 20, 2010
  27. 27. > information overload Don’t add content just to add content. Keep it organized with easy access. Don’t get wordy. Use page breaks and ‘continue reading’ tags. Use keywords and categories when available. Wednesday, October 20, 2010
  28. 28. > content is king A definition. (wikipedia) ...without original and desirable content, or consideration for the rights and commercial interests of content creators - any media venture is likely to fail through lack of appealing content, regardless of other design factors. Wednesday, October 20, 2010
  29. 29. > content is king Everyone has their own media preferences. Have something for everyone, keeping your target audience in mind on all posts and updates. Wednesday, October 20, 2010
  30. 30. > utilize what you have Marketing materials Email communications Event descriptions Message content The Bible It’s good to utilize content you already have, formatting it for a blog, tweet or status update. This saves time and makes it easier to update. Wednesday, October 20, 2010
  31. 31. > tips for ease Set your priorities and plan ahead. If there’s one thing in this whole presentation you should walk away with, this is it. Prioritize and plan. Your social media success will reflect the time and planning you put into it. Traffic is good, but not your goal. You want people to visit your site for the right reasons. People interacting, not numbers or ‘hits’. Avoid private groups. These are not accessible and can exclude or alienate people. Wednesday, October 20, 2010
  32. 32. > tips for success Use metrics. Track what’s working well. Don’t be afraid to use sites without metrics. Encourage staff and pastor interaction. If your church leaders and pastors aren’t interacting, neither will your congregation or potential guests. Get out of your comfort zone. Try new things. Social media is always changing. Try new things and new sites. Most are free or low cost. What do you have to loose? Wednesday, October 20, 2010
  33. 33. > misc tips Be a spy. What are people saying about you? What are people saying about your church? Your pastors? Your community? The new guy you’re about to hire? What are your staff people writing on their personal blogs? There’s a fine line between personal & business. Your church staff are viewed as representatives of the church. Make sure they understand how personal interaction affects you church. Nothing is private in social media. Your content will live forever. Maybe not on your sites, but it might live on someone else’s. Viral is good, but not necessary. Wednesday, October 20, 2010
  34. 34. > online resources • - good ideas • - funny with a good perspective • - good tips and ideas • - good tips and ideas • - interesting tips and ideas • - social media, digital art & brainstorming ideas Wednesday, October 20, 2010
  35. 35. > questions & answers Thank you! :) Please ask questions. If you think of a question later and would like to continue the conversation, tweet it to @embracechaos Wednesday, October 20, 2010