The document discusses social media strategies for museums. It begins with an overview and introduction to social media. It emphasizes that museums should engage people where they are online through strategic planning and a commitment to regular posting of engaging content. The document provides tips on defining goals, keywords, monitoring efforts and cautions about having necessary policies in place before beginning social media activities. It stresses the importance of caring about audiences and providing value through online interactions.

1. Social Media
for Museums
by michelle jones
Monday, February 8, 2010

2. Overview
• Intro
• Doing it Right
• Cautions
• Strategic Planning
Activities
Monday, February 8, 2010
• Final Questions

3. What is Social Media?
Monday, February 8, 2010

4. What is Social Media?
• Umbrella term covering
various activities which
integrate technology &
social interaction
Monday, February 8, 2010

5. What is Social Media?
• Umbrella term covering
various activities which
integrate technology &
social interaction
• Human beings sharing
information online
Monday, February 8, 2010

6. Monday, February 8, 2010

7. Information
(old way)
Monday, February 8, 2010

8. Information
(social media way)
Monday, February 8, 2010

9. Monday, February 8, 2010
?
1

10. 300 Million +
Active Users
Monday, February 8, 2010

11. 20,000 +
Monthly
Pageviews
Monday, February 8, 2010

12. James G. Leventhal
Director
development
& marketing
Judah L.
M a g n e s
M u s e u m
Berkeley
California
Monday, February 8, 2010

13. We used to engage people
through catalogs, but coffee
tables aren’t where people
are engaging anymore.
Sincere social engagement
happens on computers now.
Monday, February 8, 2010

14. Monday, February 8, 2010
?
2

15. Monday, February 8, 2010

16. FREE
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17. Monday, February 8, 2010

18. Quick & Easy
Social Media Abs!
AS SEEN ON
TV
1 hour
a day!
Monday, February 8, 2010

19. Quick & Easy
Social Media Abs!
AS SEEN ON
TV
1 hour
30 min.
a day!
a day!
Monday, February 8, 2010

20. Quick & Easy
Social Media Abs!
AS SEEN ON
TV
Just 15
1 hour
30 min.
minutes
a day!
a day!
a day!
Monday, February 8, 2010

21. Workflow Tools
(Twitter Edition)
1.Twitter Lists
2.Tweetdeck (cross platform)
3.Tweetie (Mac and iPhone)
4.Seesmic (cross platform)
5.search.twitter.com
6.RSS feeds for search.twitter.com
Monday, February 8, 2010

22. Workflow Tools
(Facebook Edition)
1.Facebook iPhone app
2.Facebook/Flickr integration
3.Facebook/RSS integration
4.Facebook Ads
Monday, February 8, 2010

23. Workflow Tools
(Blogging Edition)
1.Publishing calendar
2.Comment moderation
3.Tumblr/Posterous
4.Flickr “blog this” function
5.Facebook Connect
Monday, February 8, 2010

24. Workflow Tools
(General Edition)
1.Google Alerts
2.Google Analytics
3.Mint
4.Wordpress.com/Gravatar/OpenId
5.RSS Feeds
6.Flip Cams
Monday, February 8, 2010

25. Monday, February 8, 2010

26. Monday, February 8, 2010

27. Monday, February 8, 2010

28. Monday, February 8, 2010
?

29. Are you...
•Providing interesting content?
•Giving information that can’t
be found elsewhere?
•Making my life / project / trip
better or easier?
•Giving me something
fun/cool/exciting to be part of?
Monday, February 8, 2010

30. Monday, February 8, 2010

31. Commitment
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32. Commitment
(do it again)
Monday, February 8, 2010

33. Monday, February 8, 2010

34. and again
and again
and again.
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35. April 2007
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36. April 2007
Less than
100 pageviews
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37. December 2009
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38. December 2009
More than
25k pageviews
Monday, February 8, 2010

39. Averaged 3
posts per day
for 2.5 years
Monday, February 8, 2010

40. Monday, February 8, 2010

41. SEO
Monday, February 8, 2010

42. SEO (Search Engine Optimization)
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43. http://www.google.com/webmasters/docs/search-engine-
optimization-starter-guide.pdf
Monday, February 8, 2010

44. http://www.google.com/webmasters/docs/search-engine-
optimization-starter-guide.pdf
Monday, February 8, 2010

45. http://www.google.com/webmasters/docs/search-engine-
optimization-starter-guide.pdf
Monday, February 8, 2010

46. “Offer quality
content and
services”
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47. Monday, February 8, 2010

48. 1. Make something
great.
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49. 1. Make something
great.
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50. 1. Make something
great.
2. Tell people about
it.
Monday, February 8, 2010

51. 1. Make something
great.
2. Tell people about
it.
Monday, February 8, 2010

52. 1. Make something
great.
2. Tell people about
it.
3. Do it again.
Monday, February 8, 2010

53. Monday, February 8, 2010

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78. Monday, February 8, 2010

79. Here?
Monday, February 8, 2010

80. Here? Here?
Here?
Here?
Here?
Here?
Here?
Here?
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93. Monday, February 8, 2010

94. What’s wrong
with wanting
more followers?
Monday, February 8, 2010

95. Monday, February 8, 2010

96. Monday, February 8, 2010

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99. Monday, February 8, 2010

100. Monday, February 8, 2010

101. OMG! I got so drunk
at the party last night.
Here are some
photos...
- Your Employee
(on Facebook)
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102. Monday, February 8, 2010

103. Monday, February 8, 2010

104. Monday, February 8, 2010

105. Monday, February 8, 2010

106. Do... or do not.
There is no try.
Monday, February 8, 2010

107. Meeting Expectations?
• Public Responses?
• Response time?
• Open discussion?
• Learning from
feedback?
(even the negative)
Monday, February 8, 2010

108. Do you want to be a cop?
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109. Do you want to appear to
be a cop?
Monday, February 8, 2010

110. Be a cop better organization
• Provide interesting and
useful content
• Listen
• Be motivated by customer
service
• Add value to the customer
experience
Monday, February 8, 2010

111. There’s no
place like...
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112. Monday, February 8, 2010

113. Monday, February 8, 2010

114. Love
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115. Love
Joy
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116. Love
Joy
Passion
Monday, February 8, 2010

117. Before you sweat the
logistics of focus:
first, care.
Care intensely.
- Merlin Mann
Monday, February 8, 2010

118. Michelle Jones
onapathmedia.com
consuminglouisville.com
@michellej
Monday, February 8, 2010

119. Monday, February 8, 2010
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120. Prep Work
• Policies
• Resources and boundaries
• Define Goals and Measure ROI
• Keywords and Targeting
• Monitoring
Monday, February 8, 2010

121. Policies
•Social Media Policy
‣ Content guidelines
‣ Any content approval process
‣ Employee accounts
‣ Any legal restrictions
Monday, February 8, 2010

122. Policies
• Comment Policy
‣Tone/Language
‣Explanation of moderation
process
‣ Registration
Monday, February 8, 2010

123. Policies
•Privacy Policy
‣ How data is used
‣ Opt-in mailings
Monday, February 8, 2010

124. Policies
•Photography/Video Policy
‣Exhibits
‣Architecture
‣Flash
Monday, February 8, 2010

125. Resources & Boundaries
• Time
• Money
• People
• Legal (copyright, privacy, etc)
• Top-down endorsements and
obstacles
Monday, February 8, 2010

126. Define Goals
• 175 new subscribers to email
newsletter
•30 new memberships purchased
online
• 5000 monthly pageviews
• 100 photos added to Flickr
pool
Monday, February 8, 2010

127. Keywords & Targeting
•SEO
•Existing search terms
• SERPs
• AdWords
• Facebook Ads
Monday, February 8, 2010

128. Monitoring
• Google Alerts
‣ Commentary
‣ Comments
•@replies
• Comments
• Analytics reports
Monday, February 8, 2010

129. Your Questions?
Monday, February 8, 2010