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Social Media For Museums
The document discusses social media strategies for museums. It begins with an overview and introduction to social media. It emphasizes that museums should engage people where they are online through strategic planning and a commitment to regular posting of engaging content. The document provides tips on defining goals, keywords, monitoring efforts and cautions about having necessary policies in place before beginning social media activities. It stresses the importance of caring about audiences and providing value through online interactions.
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Social Media For Museums
- 1. Social Media for Museums by michelle jones Monday, February 8, 2010
- 2. Overview • Intro • Doing it Right • Cautions • Strategic Planning Activities Monday, February 8, 2010 • Final Questions
- 3. What is SocialMedia? Monday, February 8, 2010
- 4. What is SocialMedia? • Umbrella term covering various activities which integrate technology & social interaction Monday, February 8, 2010
- 5. What is SocialMedia? • Umbrella term covering various activities which integrate technology & social interaction • Human beings sharing information online Monday, February 8, 2010
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- 7. Information (old way) Monday, February 8, 2010
- 8. Information (social media way) Monday, February 8, 2010
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- 10. 300 Million + Active Users Monday, February 8, 2010
- 11. 20,000 + Monthly Pageviews Monday, February 8, 2010
- 12. James G. Leventhal Director development & marketing Judah L. M a g n e s M u s e u m Berkeley California Monday, February 8, 2010
- 13. We used toengage people through catalogs, but coffee tables aren’t where people are engaging anymore. Sincere social engagement happens on computers now. Monday, February 8, 2010
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- 18. Quick & Easy Social Media Abs! AS SEEN ON TV 1 hour a day! Monday, February 8, 2010
- 19. Quick & Easy Social Media Abs! AS SEEN ON TV 1 hour 30 min. a day! a day! Monday, February 8, 2010
- 20. Quick & Easy Social Media Abs! AS SEEN ON TV Just 15 1 hour 30 min. minutes a day! a day! a day! Monday, February 8, 2010
- 21. Workflow Tools (Twitter Edition) 1.Twitter Lists 2.Tweetdeck (cross platform) 3.Tweetie (Mac and iPhone) 4.Seesmic (cross platform) 5.search.twitter.com 6.RSS feeds for search.twitter.com Monday, February 8, 2010
- 22. Workflow Tools (Facebook Edition) 1.Facebook iPhone app 2.Facebook/Flickr integration 3.Facebook/RSS integration 4.Facebook Ads Monday, February 8, 2010
- 23. Workflow Tools (Blogging Edition) 1.Publishing calendar 2.Comment moderation 3.Tumblr/Posterous 4.Flickr “blog this” function 5.Facebook Connect Monday, February 8, 2010
- 24. Workflow Tools (General Edition) 1.Google Alerts 2.Google Analytics 3.Mint 4.Wordpress.com/Gravatar/OpenId 5.RSS Feeds 6.Flip Cams Monday, February 8, 2010
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- 28. Monday, February 8,2010 ?
- 29. Are you... •Providing interesting content? •Giving information that can’t be found elsewhere? •Making my life / project / trip better or easier? •Giving me something fun/cool/exciting to be part of? Monday, February 8, 2010
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- 32. Commitment (do it again) Monday, February 8, 2010
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- 34. and again and again and again. Monday, February 8, 2010
- 35. April 2007 Monday, February8, 2010
- 36. April 2007 Less than 100 pageviews Monday, February 8, 2010
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- 38. December 2009 More than 25k pageviews Monday, February 8, 2010
- 39. Averaged 3 posts per day for 2.5 years Monday, February 8, 2010
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- 42. SEO (Search Engine Optimization) Monday, February 8, 2010
- 43. http://www.google.com/webmasters/docs/search-engine- optimization-starter-guide.pdf Monday, February 8, 2010
- 44. http://www.google.com/webmasters/docs/search-engine- optimization-starter-guide.pdf Monday, February 8, 2010
- 45. http://www.google.com/webmasters/docs/search-engine- optimization-starter-guide.pdf Monday, February 8, 2010
- 46. “Offer quality content and services” Monday, February 8, 2010
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- 48. 1. Make something great. Monday, February 8, 2010
- 49. 1. Make something great. Monday, February 8, 2010
- 50. 1. Make something great. 2. Tell people about it. Monday, February 8, 2010
- 51. 1. Make something great. 2. Tell people about it. Monday, February 8, 2010
- 52. 1. Make something great. 2. Tell people about it. 3. Do it again. Monday, February 8, 2010
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- 80. Here? Here? Here? Here? Here? Here? Here? Here? Monday, February 8, 2010
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- 94. What’s wrong with wanting more followers? Monday, February 8, 2010
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- 101. OMG! I gotso drunk at the party last night. Here are some photos... - Your Employee (on Facebook) Monday, February 8, 2010
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- 106. Do... or donot. There is no try. Monday, February 8, 2010
- 107. Meeting Expectations? • Public Responses? • Response time? • Open discussion? • Learning from feedback? (even the negative) Monday, February 8, 2010
- 108. Do you wantto be a cop? Monday, February 8, 2010
- 109. Do you wantto appear to be a cop? Monday, February 8, 2010
- 110. Be a copbetter organization • Provide interesting and useful content • Listen • Be motivated by customer service • Add value to the customer experience Monday, February 8, 2010
- 111. There’s no place like... Monday, February 8, 2010
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- 115. Love Joy Monday, February 8, 2010
- 116. Love Joy Passion Monday, February 8, 2010
- 117. Before you sweatthe logistics of focus: first, care. Care intensely. - Merlin Mann Monday, February 8, 2010
- 118. Michelle Jones onapathmedia.com consuminglouisville.com @michellej Monday, February 8, 2010
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- 120. Prep Work • Policies • Resources and boundaries • Define Goals and Measure ROI • Keywords and Targeting • Monitoring Monday, February 8, 2010
- 121. Policies •Social Media Policy ‣ Content guidelines ‣ Any content approval process ‣ Employee accounts ‣ Any legal restrictions Monday, February 8, 2010
- 122. Policies • Comment Policy ‣Tone/Language ‣Explanation of moderation process ‣ Registration Monday, February 8, 2010
- 123. Policies •Privacy Policy ‣ How data is used ‣ Opt-in mailings Monday, February 8, 2010
- 124. Policies •Photography/Video Policy ‣Exhibits ‣Architecture ‣Flash Monday, February 8, 2010
- 125. Resources & Boundaries • Time • Money • People • Legal (copyright, privacy, etc) • Top-down endorsements and obstacles Monday, February 8, 2010
- 126. Define Goals • 175 new subscribers to email newsletter •30 new memberships purchased online • 5000 monthly pageviews • 100 photos added to Flickr pool Monday, February 8, 2010
- 127. Keywords & Targeting •SEO •Existing search terms • SERPs • AdWords • Facebook Ads Monday, February 8, 2010
- 128. Monitoring • Google Alerts ‣ Commentary ‣ Comments •@replies • Comments • Analytics reports Monday, February 8, 2010
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