Regional magazines

1. CODES AND CONVENTIONS
OF REGIONAL MAGAZINES
Chloe Read

2. LINCOLNSHIRE LIFE
MASTHEAD - The name of the magazine is ‘Lincolnshire Life’ which is
shown in a large bold font so it is clear to the reader. This helps the reader to
establish the genre of the magazine which encourages readers interested in
Lincolnshire to buy and read the magazine. The font is in a formal, newspaper style
which will attract an older audience. The colour is gold which suggest the socio-
economics of the readers, they are likely to be wealthy and the masthead shows this.
COVER LINE - A cover story is the main story of a magazine usually
involving an interview inside on a full page spread. This cover story - ‘A longwool
story’ - The county’s rare breed enthusiast - This cover story is relevant to
Lincolnshire which entices people who are interested in Lincolnshire to read the
magazine.
SELLING LINE - The selling line for this magazine is ‘FULL OF
LINCOLNSHIRE FULL OF LIFE’ - This entices anyone who is interested in
Lincolnshire to read the magazine as it says Lincolnshire in bold writing.
Furthermore, this selling line immediately suggests that Lincolnshire is an
interesting place to be as it says ‘full of life’

3. LINCOLNSHIRE LIFE
- The main coverline is ‘Honey, I found a new career, The
Artisan Honey Company’ - This is in big, bold writing which
makes it really stand out on the page. The play on words and
the fact the ‘Artisan Honey Company’ is in red writing also
makes it stand out as the main coverline.
- Barcode - Identification of the magazine
- Screamer - The screamer on this magazine could be the same
as the main coverline ‘Honey, I found a new career’ followed
with the ‘Artisan Honey Company’. This is for the same
reason, it uses a big, bold font which shouts at you on the
page encouraging you to read the magazine. However, this
magazine is for a predominantly older audience and
therefore does not have a strong example of a screamer like a
perhaps more enthusiastic, exciting magazine aimed at a
young target audience.

4. LINCOLNSHIRE LIFE
Promotional Panel - The promotional panel is
featured at the bottom of this magazine and is
used to show the content of the magazine which
is used to persuade people to read the magazine
as they may like what is featured. For example,
‘motoring, equestrian, fashion, business news.’
This gives people a taste at first site of what is
inside the magazine and therefore is an
important convention of a magazine.

5. LINCOLNSHIRE LIFE
- COVER PHOTO - The cover photo of this
regional magazine is a house which is likely located in
the countryside due to the fact the magazine focuses on
Lincolnshire which is mainly countryside. The main
colour is green due to the garden featured which
suggests the magazine will be focused on nature and
scenery in Lincolnshire and therefore will persuade
anyone who is interested in Lincolnshire to read the
magazine, this will generally be an older audience. The
house featured on this front cover is likely to be owned
by a wealthy family which suggests the socio economic
background of the target audience, readers of this
magazine are likely to be of high class and be very
wealthy.

6. LINCOLNSHIRE LIFE DOUBLE PAGE SPREAD - A LONGWOOL STORY

7. CODES AND CONVENTIONS OF A DOUBLE PAGE SPREAD
Headline
The headline of this double page spread is ‘a longwool story’ which is also featured as
one of the main cover lines of the front cover. The font is formal to reflect the older
target audience that the magazine is aimed at which is also the same font which is
featured on the front cover. The subheadline underneath is used as a general summary
of what the double page cover story will be about, in this instance the story is focused
on the farming industry in Lincolnshire which reflects the target audience of the
magazine.

8. CODES AND CONVENTIONS OF A DOUBLE PAGE SPREAD
Pictures
The pictures on this double page spread are highly related to Lincolnshire as they
show the countryside and farming/agricultural industry which is associated with
Lincolnshire. This helps the reader to identify the region of the magazine and
persuades anyone initially interested in the magazine who like Lincolnshire to read the
double page spread.

9. CODES AND CONVENTIONS OF THE CONTENTS PAGE
- The contents page gives a brief overview of what is included on the magazine
pages. This is a way to persuade the audience to read the magazine as it gives a
sneak peek of what will be included.
- The contents page also features pictures making the contents page look exciting
and interesting for viewers and also giving more detail to what will be featured in
the magazine. This contents page featured in the Lincolnshire Life magazine is
split into sections which are ‘Cover Stories, Life Visits, Features, Regulars, Dining
Out, and Social Life’. Under these headings are the different pages and their
content which gives the audience a real overview of the magazine without giving
away too much information which persuades the audience to read on.
- They also give page numbers on the pictures making it easier for the audience to
skip to the pages that they may be most interested in.
- The font is the same as the font used on the cover of the magazine which makes it
look professional and shows continuity and brand identity.