Media Coursework- Planning

1. Magazines and Online

2. • The fashion magazine is to be
launched by Hearst and the working
website for the magazine. Hearst
intends to sell the magazines in
retailers.

3. Creating a magazine cover
1. Give the issue title pride of place
2. Use one point perspective
3. Merge the image and the background
4. Create impact with imagery
5. Use simple lines and forms
6. Be artistic with traditional tools
7. Muster nostalgia with sepia tones
8. Create an illusion with decorative pattern
9. Add warmth with a colour transparency
10.Move everything to the middle
11.Add a pop of colour
12.Create a mood with your colour palette

4. Production detail
• The production of the two magazine covers and contents pages must
include:
 At least four different main images using original photography across the
cover and contents pages( including photos, text, graphics, typography
and layout)
 Written text including masthead, main coverline, selling lines, headlines,
captions, subtitles and copy
 A different setting for each magazine cover (this may be the same
location with a significantly different use of staging, mise-en-scene and/
or lighting)
 Different material for each magazine contents pages.
 A call to action pointing readers to the online website.

5. The production of the web pages
• A minimum of two original images, (with at least one different original
image on each of the two pages) that promotes and reinforces the
brand identity of the magazine( e.g. use of models, locations and
clothing to create a strong sense of style).
• Appropriate conventions of website design, including an original title
and logo for the magazine and a menu bar.
• Text introducing the main features or the online website.
• Working links from the home page to the other page.
• A range of appropriate media language techniques (typography,
images, fonts, backgrounds, logos etc. ) as appropriate to the
purpose of the website.
• Original audio or audio- visual content appropriate to the online
website

6. The quintessential American magazine,
People is a publication that provides
celebrity lifestyle news, gossip, and
articles about other fascinating people
whom you probably know.
For edgy news coverage that focuses on
music, pop-culture, and celebrity, Rolling
Stone Magazine is a well-known source for
often controversial interviews and articles.
For in-depth coverage of top artists in the music
industry, Billboard is the expert source. Featuring
charts that show the progress of your favorite
artists, profiles and interviews, in addition to
news, reviews, and informative lists, Billboard is
your one-stop-shop for info on the music
industry.

8. Harpers Bazaar
This is one of the many magazines in the Hearst franchise with a
fun-loving atmosphere, this is addressed through something as
simple as colour, they aren't afraid to be creative with the typical
simplistic design that most magazines.
The UK edition was launched in 1929 and was conceived as a high-
class publication for a sophisticated, aspirational readership. From
the outset, this edition complemented the coverage of the US
publication by offering a special focus on the London and Paris
fashion scenes. It also devoted many pages to reporting on social
life and British society, demonstrating particular interest in high
society and the lives of socialites and the aristocracy.
In 1970 Harper’s Bazaar UK was amalgamated with Queen
magazine, a society publication which had launched in 1861, to
form Harper’s & Queen. The title was changed back to Harper’s
Bazaar in 2006. Whilst the magazine still pursues a stated aim of
catering to a refined readership, its earlier preoccupation with the
society world has given way to meritocratic coverage of a wide
range of individuals and topics across fashion, the arts, lifestyle,
and popular culture.

9. This list includes the top 10 Hearst Corporation magazines,
based on audited and reported circulation numbers.
1. Good Housekeeping – 4,336,711
2. Woman’s Day – 3,863,710
3. Cosmopolitan – 3,032,211
4. O, The Oprah Magazine – 2,461,464
5. Redbook – 2,211,659
6. Seventeen – 2,016,049
7. Country Living – 1,625,196
8. Food Network Magazine – 1,472,607
9. Car and Driver – 1,238,416
10. Popular Mechanics – 1,214,383

10. Good Housekeeping
For more than 130 years, Good Housekeeping has served as
a go-to resource for almost everything in life, bringing
immediate solutions and trusted, expert advice. Powered
by the expertise of the century-old Good Housekeeping
Institute, their editors connect you with real-life experts
and who-knew life tricks to get things done, and have fun
doing them.
They state that they can help you keep your to-do list
manageable, and find inspiring-but-easy changes to make in
your home, your wardrobe, your beauty routine, and in life.
They also sprinkle in inspiring stories, funny anecdotes, and
lots of pretty pictures to fill your Pinterest boards with.
”Our philosophy is simple: Life should be full of pleasures,
not chores.”

11. An example from
A Hearst Magazine-
Harpers Bazaar
Bright imagery used to
attract readers
Instagram feed, social
media aspect so readers
can get further information
Keeping the fashion aspect
with links to clothes that
link to the holiday
Information on the trip
Emojis as example of
facililties
Additional information to
attract readers

12. Esquire
• "Esquire is special because it's a
magazine for men. Not a fashion
magazine for men, not a health
magazine for men, not a money
magazine for men. It is not any of
these things; it is all of them. It is,
and has been for nearly seventy
years, a magazine about the
interests, the curiosity, the passions,
of men." This is a quote in
description of the idea and value
behind esquire magazine, this can be
found on their website esquire.com

13. ELLE
"ELLE is everywhere"
It is one of Hearst's most popular magazines, read online and as stocked in store around the world, it doesn’t just limit to one country,
it’s a worldwide brand.
Elle (stylized ELLE) is a worldwide lifestyle magazine of French origin that focuses on fashion, beauty, health, and entertainment. It
was founded in 1945 by Hélène Gordon-Lazareff and her husband, the writer Pierre Lazareff.
• 7.9 million
• social media followers
• 2019
• 1.2 million
• total brand reach
• PAMCo 2018
• 739,000
• monthly unique visitors
• Comscore 2019