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1. MAGAZINE ADVERT
A common convention of
magazine adverts is the
release date. Most adverts
I looked at had the date at
the bottom, but in bold
writing, clearer than most
of the typography on the
advert. I followed this
convention as it is
important for the
audience to see. The black
writing behind the pale
pink background makes
the date a focal point of
the advert, and clear for
the audience to see.
Another common
feature of magazine
adverts is the record
label logos. By
following this
convention, it
emphasises the
popularity of the
artists, as they belong
to a well known,
wealthy record label.
This makes the
audience more likely to
take notice of the
advert.

2. On many of the adverts
for ‘pop’ albums I looked
at, a common feature was
the artists website at the
bottom. We decided to use
this convention as it would
appeal to my target
audience of teenagers.
They are most likely to use
the internet and social
network, therefore having
the artists websites creates
more entry points for the
right target audience..
Similarly, to my previous
point, we used another
common convention of
existing adverts when
including the ITunes logo.
Our target audience are
more likely to use ITunes,
therefore will be more
interested in the advert
after seeing the logo. It
also presents the album or
song to be ‘popular’ as it is
on a well known online
music store.

3. A common form of pop album magazine adverts is
having the name of the album and artists name, in
the centre of the page as one of main focal points.
We developed this convention, as shown in the
‘Lights’ advert, by swapping the name of the arts
round with the album name. The album name is
larger because as a group we thought the audience
are more likely to remember the word that catch
their eye first.
The typography we used was also following a
common ‘pop’ genre form. The ‘showbiz’ and girly
appearance of the writing connotes the genre and
type of song the advert is promoting, and makes it
easily recognisable as a pop song by using this
convention. The illuminous pink also attracts our
target audience of teenage girls, as pink is
stereotypically a girly colour.

4. MAGAZINE ADVERT
We included a preview of some well known songs that feature
on the album that we are advertising. This is a common
convention of pop album adverts. This convention gives our
audience a taster of what to expect from the album, therefore
enticing them in. By using a small selection of well known
songs, this can attract a larger audience as people who have
only listened to songs on the radio can access the artists
through their album.
We used the same typography as the rest of the text on the
advert, but smaller as we didn’t want it to take the audiences
attention away from the actual name of the album and the
artists themselves.

5. MAGAZINE ADVERT
The main focal point of magazine adverts
for the pop genre is a large central image of
the artist/s themselves. By using this
common convention of existing media
products, our advert is recognisable as the
same genre as other artists, such as Olly
Murs. Similarly to our advert, the image of
Olly is in the centre of the advert, enlarged
to take up most of the page.
By doing this, our audience can recognise
the artists on other media platforms, when
watching the music video in TV, or seeing
the digipak on sale in shops. They then have
access to the artists and their song in more
than one way, and are more likely to buy the
album.

6. DIGIPAK
A convention of a real digipak
front cover is having the artists
featuring. This is particularly
common in the pop genre. On
Little mix’s front cover, the four
girls take up the majority of the
page. We used this convention
as the artists are the most
important thing for the
audience to see; they are easily
recognisable.
The album name also takes up a
lot of space on pop covers, as
this is something the audience
will have remembered from
advertisements and other entry
points on different media
platforms.
To create personal identity for
the audience, we have used a
convention of mis-en-scene.
The artists are purposely
dressed in high street clothing
so the audience can see the
album cover and immediately
relate to their idols. However
they still look glamorous and
‘celebrity’ like. This is a
common form used on most
digipak covers in the pop genre.
The typography within the pop
genre is also rounded and
circular as this is stereotypically
girly. We developed this by using
the same style as the magazine
advert so the target audience
will recognise it.

7. DIGIPAK
As well as the front cover, a
common convention of real
media digipaks is to have the
artists image feature on the page.
Most examples I have looked at
have an medium long shot of the
artist, posing.
We have used but developed this
convention as we have included
the artists on the back cover, but
in a different way to usual. Our
artist image is a long shot of the
three girls – from behind – in
silhouette style. Although the
audience already know what the
girls look like, it creates an
element of surprise like a show is
about to start, therefore
portraying that the album and
DVD will be like a ‘show’.
All digipaks I looked at included
the barcode, copy right
information and the record
labels logo. We used this
convention to make our digipak
look as realistic as possible.
Having the record label present
also shows that our artists belong
to a well known company, and
shows it is a high budget
production, making the audience
more likely to buy it.
The song list and description of
the DVD is in small writing as it
is something for the audience to
read once they’ve picked up the
digipak or bought it. The image
is the main focal point of this
page, so the text doesn’t have to
be as large.

8. DIGIPAK
On the cover for the DVD,
we used a common form of
pop album digipaks by
including the lyrics to the
main featuring song. This is
so our target audience of
young teenage girls can feel
involved with the digipak,
album and artists by having
the option to sing along to the
song, creating entertainment
and escapism.
We made the background the
most stereotypically girly
colour – pink – to relate to
the target audience as much as
possible, and follow a typical
convention of a real pop
album.
The typography of the lyrics
is also very girly, and was
intended to look as if the
artists themselves had hand
written it out. This therefore
makes the audience feel
more in touch with their
idols. In most pop albums,
the typography is a common
convention used to appeal
to the certain target
audience.
Having girly images to
attract the audience is
another form we used from
real media products. This
was to break up the text and
make the page more
attractive.

9. DIGIPAK
Because our target
audience are younger
teenage girls, we decided
to use a convention to
make our digipak most
appropriate. Digipaks of
the same genre include a
lot of imagery on the
inside pages rather than
text to make the digipak
more appealing to look at.
The imagery we used
related to the main feature
song. Like Andrew
Goodwin explained for
music videos, there is
usually relation between
visual imagery and lyrics.
The first image is of one of
the artists blowing bubble-
gum, and is an extreme close
up. We developed the
convention as typically, pop
albums contain long shots of
the artist, across a number of
pages forming one image.
Although our images are
separate, instead of a joint
image, they still relate to each
other.
The bubble gum is then
popped on the opposite page
with the words ‘bang bang’,
relating to both the main
song and previous image.

10. DIGIPAK
Once again we used and
followed a common
convention of having a
close up of the artist on the
CD design. We used an
extreme close up of one of
the artists eyes for the CD.
We also edited the photo to
add a pink colour tone to fit
with the colour scheme on
the rest of the digipak. Its
also common to have the
artists name on the CD,
effectively making it another
‘front cover’. We followed
this convention as it more
visually appealing than
having a plain image, CD’s
from other genres usually
have.