business plan presentation report

1. Project 1 – Business Plan
Presentation
1. Lum Si Chu ( 0319502)
2. Canisius Bong (0318914)
3. Chee Wei Shan (0319572)
4. Alan Koo (0318757)

2. What is cocktail ?
• a combination of hard liquor with any types of
ingredients
• Cocktails are usually served in business events
• Cocktails can be found in bars or high-class
western restaurants

3. • Ingredients:
– Tonic
– Lemon juice, honey and etc
• Fun facts
– Cocktail have fancy name (Based on the bar tender aesthetic purposes)
– High class appearance (Based on the ingredient that contain in the cocktail)

4. Business Background

6. Cocktail Business

7. Costumer Problems
• Tired of drinking the same things
• Not interested in expensive can drinks
• Hot weather

8. Location:
Taylor’s University Lakeside Campus

9. Name and Logo

10. WHY we start cocktail business ??
• Affordable for everyone
• Able to chill during hot weathers
• Attract students in Taylor’s University Lakeside
Campus as there are more than 14,000
students.

11. Market Analysis

12. Market of cocktail
2012
2014
13%

13. Target Costumers
Students
Staffs
Visitors

14. • Population of approximately 14,000 students
• Target location all in Taylor’s University
Lakeside Campus
• Mostly prefer cold drinks

15. Competitors in the Market
Fruit Juice Stall
Strength:
•Selling healthy drinks without
adding sugar
Weakness:
• Drinks are expensive
Vending Machines
Strength:
• Prices of drinks are cheap
•Can purchase drinks easily
Weakness:
•Drinks aren’t fresh

16. Starbucks Coffee Shop
Strength:
Famous franchise of coffee brand
Weakness:
Too expensive
Chatime Tea Shop
Strength:
Famous Franchise of tea brand
Weakness:
Slow services

17. Marketing Strategies

18. 1. Put ads up onto social medias

19. 2. Affordable prices offered to target customers

20. 3. Delivery services

21. 4. Twitter giveaways : Retweet questions and
answer them with hashtag #ilovefairytales

22. 5. Royalty Card System

23. Management Strategies

24. Business category :
•General partnership
• 4 owners, running our own business
• Easy to set up
• Responsible for our own loss

25. Role and Job Scope
Cashier – Lum Si Chu
Delivery man – Canisius Bong
Bartender – Alan Koo
Promoter – Chee Wei Shan

26. As we expand…….. Need more employees
• Assistant Manager – Helping to running other outlet
• Administration or supervisor – Lead and supervise the staffs on their performance
• Bartenders – To produce cocktail for costumers
• Floor Staff – Take orders and pick up empties
• Cleaners – To clean up dirtiness

27. Financial Plan

28. Total Capital : RM 400,000
• Owner Savings : RM 200,000
Shareholder : Lum Si Chu
Canisius Bong
Alan Koo
Chee Wei Shan
•Bank Loan : RM 200,000
Maybank. Sdn. bhd

29. EXPENSES (start up) RM
Rent 3,500
Rent Deposit 7,000
Renovation 8,000
Kitchen Utensil 2,000
Furniture 10,000
Advertising 2,000
Utility 800
Inventory 4,000
Freight Inward 400
Electrical appliances 10,000
Cash to start up 3,000
Total Expenses 50,700

30. Quarter
1 2 3 4 Year
Budgeted Unit Sales 5000 6000 7500 8500 27000
Selling Price Per Unit × $5 × $5 × $5 × $5 × $5
Total Sales 25000 30,000 37,500 42,500 135,000
•Set goal to our business
•Help in decision making
Sales Budget

31. Sales Budget
Quarter
1 2 3 4 Year
Budgeted Unit Sales 7200 9000 12000 6200 34400
Selling Price Per Unit × $7 × $7 × $7 × $7 × $ 7
Total Sales 50,400 63,000 84,000 43,400 240,800

32. Balance Capital
50%( cash )
Go in business
100% 40%
Gross Profit - Others Expenses = Net Profit
( Profit we earn) ( interest, Utility) ( actual profit )
drawing (owner)
10% each

33. Future Expectation
• Repaid the bank loan within 2 years
• The profit of our business will keep on increasing
• Expand to a bigger shop with many franchise shops

34. Product Feedback

36. THANK YOU!!