1. Name: Chee Wei Shan
Student ID: 0319572
Course Code and Name: PSY30203 Social Psychology
2. Stereotype:
Man normally like to wear watch compare to woman. Some of the man like to collect
branded watch as their hobby. So, this branded watch company ‘ SEIKO ‘find a Chinese man
singer from Taiwan WANG LEEHOM, who is very famous, good in singing and good
looking to endorsement their product. In this advertisement he is wearing casual formal
brown colour shirt, inside with a grey t-shirt and a black trousers. It look simple and clean but
smart. His skin tone match perfectly with the silver watch. His body posture and sharp eye is
so attractive and cool. Since he is a man, he must be like wearing and collecting watch too
sothe company will choose man as their advertisement prolocutor.
Prejudice:
We will always think that man like watch so, all man like watch. On the other hand, woman
like to wear bracelet and ring so, all woman don’t really like watch that much. The company
find a man to advertise their product so that can attract man vision and buy their product and
try to avoid find woman to advertise their product.
Persuasion:
The company is trying to attract customer to buy their branded SEIKO watch by creating an
advertisement on the newspaper and others method. The company is using credible
communicator like the celebrity WANG LEEHOM to advertise their product. He is well-
known superstar, people who admire him may buy the product when they see he is
endorsement of the brand SEIKO. His persuasion is strong enough to let consumers buy the
watch, he can persuade the buyers by the advertisement to buy the SEIKO branded watch.
The company also use attractive communicators for their advertisement. The good looking
and handsome man WANG LEEHOM, which is many people’ admirer. His attractive looking
3. attract the man customer to buy the same brand and style of watch that he is wearing in the
advertisement because other man want to be like him look handsome and smart. The
advertisement show the message with emotional content to persuade customer buying their
SEIKO watch. The sentence devote oneself to pursuit perfection and the another sentence
beyond their own, achieve a better future. These message is send to customer, is perfect by
wearing their watch.Below the picture, it show some information to let people know which
place and shop they can buy it from. A website to people to get more information.
