BUSINESS BACKGROUND
SS15
High Way
-Famous food hunting place
-Accessible
The reasons for opening this
restaurant is because:
1. We want to promote Sabah food.
2. Sabah food is not famous in West Malaysia.
3. Of course, we want to earn profits.
Hoa Liao = Nice Recipe
Market Analysis
Population: 708 296 citizens
Customers consists of :
• Young adults
• Teenagers
• Workers
• families
• SABAH culture food is not implemented yet in ss15
subang jaya.
Our target market Customers’ background
Prime source for
earning our profits as
also being local
customers.
• for whoever enters our restaurant are limited to
all ages and all of this people they are able to
afford our daily meal.
Geographic Location
Facilities: institution,
residential area, SOHO and
business companies.
Competitor/ Rival
• Having 3 outlets
• Famous of its main dish
Strength
• Very spacious ( can chill
out)
• Pleasant environment
Weakness
• Expensive, ranging
from(rm9-16) per dish
• not strategically located as
not facing the main roads
• Newly open around
2014
• Instant buffet noodles
Strength
• With rm19.00 can
enjoy full meal with
free refillable drinks
Weakness
• Not a very healthy
meal
• Traditional Sarawak
noodle(kolok mee)
• One of the Fast growing
food and beverage
industries in Malaysia
Strength
• Having more than 10 outlet
• The menu is been set for
economic price(cheap cost)
• WIFI
Marketing
Strategies
RM
6.50
Sang Nyuk Mee (生肉面 in Chinese)
RM
6.50
Tuaran Mee (斗亚兰面 in Chinese)
SS 15 is often hard to find a parking.
Food Delivery Service
Therefore, to solve this problem, we provide:
-Give food sample. -Distribute Fliers.
Sales strategies:
-Post posters outside and inside our restaurant.
-use social media to promote our food.
MANAGEMENT STRATEGIES
Business Legal Structure
 PARTNERSHIP
REASONS OF STARTING PARTNERSHIP
 Easy and less expansive to set up.
 Profits and losses can be shared between
partners.
 Allows for greater flexibility in holiday and sick
leave.
JOB SCOPE OF MEMBERS
● Jeff Ong- Manager ● Weng Chuan- Supervisor
● Ng Hong Bin- Main Chef ● Sing Yew- Accountant
Number of Employees
 Lower Level - 2 Cleaners
2 Waiters and Waitresses
 Higher Level - 2 Chefs
FINANCIAL PLAN
We decided to contribute RM20,000
each person to start our business.
Total : RM20,000 x 4 = RM80,000
Total Capital = RM 80,000
• Rental Fee = RM4500
• Kitchen Equipment = RM15,000
• Renovation of shop = RM 10,000
• Advertising = RM 500
• Furniture = RM8,000
• Worker’s salary = RM 9,200
• Utility = RM 800
• Ingredients = RM5000
Total amount to be expended to start our
business
RM80,000 - RM53,000 = RM27,000
Expenses of starting up the business
INCOME RM EXPENSES RM
Capital 80,000 Renovation of shop 10,000
Furniture 8,000
Advertising 500
Waiter/Cleaner’s salary 3,200
Junior Chef’s salary 6,000
Rental Fee 4,500
Kitchen Equipment 15,000
Ingredients 5,000
Utility 800
Balance c/d 27,000
80,000 80,000
Sales Estimate
• We estimate to sell 100-150 bowls
noodle per day
INCOME RM EXPENSES RM
Capital 80,000 Renovation of shop 10,000
Income from restaurant (3years) 1,000,000 Furniture 8,000
Advertising(3years) 1,000
Food ingredients (3years) 100,000
Waiter/Cleaner’s salary (3years) 120,000
Junior Chef’s salary (3years) 210,000
Rental Fee (3years) 162,000
Utility (3years) 30,000
Balance c/d 439,000
1,080,000 1,080,000
Forecasted sales and profit of 3 years
In three years time we estimate our profit will be around
RM439,000
We will split our profit equally
RM800,000 x ¼ = RM 200,000
Future Plan
• Add workers if got enough money.
• Open franchise at different states in west Malaysia.
THANK YOU!

Presentation1

  • 1.
  • 3.
    SS15 High Way -Famous foodhunting place -Accessible
  • 4.
    The reasons foropening this restaurant is because: 1. We want to promote Sabah food. 2. Sabah food is not famous in West Malaysia. 3. Of course, we want to earn profits.
  • 5.
    Hoa Liao =Nice Recipe
  • 7.
  • 8.
    Population: 708 296citizens Customers consists of : • Young adults • Teenagers • Workers • families • SABAH culture food is not implemented yet in ss15 subang jaya.
  • 9.
    Our target marketCustomers’ background Prime source for earning our profits as also being local customers. • for whoever enters our restaurant are limited to all ages and all of this people they are able to afford our daily meal.
  • 10.
  • 11.
    Competitor/ Rival • Having3 outlets • Famous of its main dish Strength • Very spacious ( can chill out) • Pleasant environment Weakness • Expensive, ranging from(rm9-16) per dish • not strategically located as not facing the main roads • Newly open around 2014 • Instant buffet noodles Strength • With rm19.00 can enjoy full meal with free refillable drinks Weakness • Not a very healthy meal • Traditional Sarawak noodle(kolok mee) • One of the Fast growing food and beverage industries in Malaysia Strength • Having more than 10 outlet • The menu is been set for economic price(cheap cost) • WIFI
  • 12.
  • 13.
    RM 6.50 Sang Nyuk Mee(生肉面 in Chinese)
  • 14.
  • 15.
    SS 15 isoften hard to find a parking.
  • 16.
    Food Delivery Service Therefore,to solve this problem, we provide:
  • 17.
    -Give food sample.-Distribute Fliers. Sales strategies:
  • 18.
    -Post posters outsideand inside our restaurant.
  • 19.
    -use social mediato promote our food.
  • 20.
  • 21.
  • 22.
    REASONS OF STARTINGPARTNERSHIP  Easy and less expansive to set up.  Profits and losses can be shared between partners.  Allows for greater flexibility in holiday and sick leave.
  • 23.
    JOB SCOPE OFMEMBERS ● Jeff Ong- Manager ● Weng Chuan- Supervisor ● Ng Hong Bin- Main Chef ● Sing Yew- Accountant
  • 24.
    Number of Employees Lower Level - 2 Cleaners 2 Waiters and Waitresses  Higher Level - 2 Chefs
  • 25.
  • 26.
    We decided tocontribute RM20,000 each person to start our business. Total : RM20,000 x 4 = RM80,000 Total Capital = RM 80,000
  • 27.
    • Rental Fee= RM4500 • Kitchen Equipment = RM15,000
  • 28.
    • Renovation ofshop = RM 10,000 • Advertising = RM 500
  • 29.
    • Furniture =RM8,000 • Worker’s salary = RM 9,200
  • 30.
    • Utility =RM 800 • Ingredients = RM5000
  • 31.
    Total amount tobe expended to start our business RM80,000 - RM53,000 = RM27,000
  • 32.
    Expenses of startingup the business INCOME RM EXPENSES RM Capital 80,000 Renovation of shop 10,000 Furniture 8,000 Advertising 500 Waiter/Cleaner’s salary 3,200 Junior Chef’s salary 6,000 Rental Fee 4,500 Kitchen Equipment 15,000 Ingredients 5,000 Utility 800 Balance c/d 27,000 80,000 80,000
  • 33.
    Sales Estimate • Weestimate to sell 100-150 bowls noodle per day
  • 34.
    INCOME RM EXPENSESRM Capital 80,000 Renovation of shop 10,000 Income from restaurant (3years) 1,000,000 Furniture 8,000 Advertising(3years) 1,000 Food ingredients (3years) 100,000 Waiter/Cleaner’s salary (3years) 120,000 Junior Chef’s salary (3years) 210,000 Rental Fee (3years) 162,000 Utility (3years) 30,000 Balance c/d 439,000 1,080,000 1,080,000 Forecasted sales and profit of 3 years In three years time we estimate our profit will be around RM439,000
  • 35.
    We will splitour profit equally RM800,000 x ¼ = RM 200,000
  • 36.
    Future Plan • Addworkers if got enough money. • Open franchise at different states in west Malaysia.
  • 37.