This document provides an introduction and business plan for Bec Sucre Bakery and Café, located in Sunway Pyramid Shopping Mall, Selangor, Malaysia. The bakery and café offers French style pastries, breads, desserts, and beverages. Its target customers include tourists, students, local residents, and all ages. Competitors include Starbucks and Delifrance. Marketing strategies will include reasonable pricing, a loyalty card program, and special event promotions. The business aims to consistently provide high quality products and service in a conceptually designed "Old Paris" environment. Financial projections estimate over RM1 million in profits over three years of operation.

1. Introduction to Business
BUS30104
Group Member :
LEE KAI YUNG
VICTOR HENG WEI YEN
HWANG WEI LI
CHAN JIA XIN

2. Business Background
Bakery and Café (FnB)
• Combination of French style bakery and café
• Bec Sucre Bakery and Café
• Located at Sunway Pyramid Shopping Mall, Selangor.
(Ground floor, right in front of the entrance of Sunway Lagoon.)

3. Market analysis
Potential of The Location
• Tourism area
• Surrounded by universities
• Consistent crowd flow
Targets
• tourists
• students
• local residents
• All ages consumers
Competitors
• Starbucks, Delifrance

4. Consumers Research
Curiosity of trying new stuffs
Prefer conceptual environments
Concerning on quality

5. Marketing Strategies
Prices
• Bec Sucre has more reasonable price on its products than most of the bakery in
town.
• the price range is affordable for most of the costumers.
-RM 4.00 to RM 20.00.
Loyalty card
• With a unique and beautiful design that makes costomer’s wallet looks good.
Promotion and Event Notifications
• Website
• Facebook
• Email
• Twitter
Special Events
• “Festival Celebration Night”, for example, Christmas, New Year, Hari Raya, and
etc..

6. Quality of Products
Chocolates, pastries, French bread, desserts, light
meals, beverages
Original French Bakers and Baristas
Ingredients used are high in quality & are organic-based.
Consistently serving the finest espresso
Baked bread will not be kept more than 3 days

7. Quality of Services
 Wi-Fi service
 Well trained employees
 Free water and ice cube refilling
 Tasting menu
 Clean environment

8. Selling Points
 “Old Paris” concept environment
-Social bar counter
-Private space
-Outdoor Seatting
Early Bird Special Meal
-The Early Bird special meal include an appetizer (choice of
soup or salad), and an entree or a dessert.
-4 pm to 6 pm (Monday – Thursday)

9. Event Calendar

10. French Tapas Night Event
Bite Size Meal

11. Management Strategies
Partnership
Executive Director
 looking after assets
 hiring and firing
 entering into contracts
Managing Director
 Managing staffs
 Ordering stocks
 Organizing promotions
Investor

12. Operation Team
Manager
Chef
Baker
Chef assistance
Barista
Cashier
Waiters
Cleaner
X1
X1
X1
X2
X2
X1
X3
x1

13. Finance
TOTAL AMOUNT RM521,400
Start-Up Amount
Renovation
Advertising
Utility and Equipment

14. RM66, 550
Ingredients
Payroll
Utility and Rent
Event Expenses
Total Expenditures

15. Income
3,000 coffee x6.9 RM20,700
4500 bread x5 RM22,500
7000 others x7.9 RM55,300
Total RM98,500

16. Profit
RM 98,500
RM 66,550
= RM 31,950/month

17. 1 year
RM383,400
3 years
RM1,150,200

18. 0
10000
20000
30000
40000
50000
60000
70000
80000
90000
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month
10
Month
11
Month
12
Sales by Month
Espresso Pastry Other

19. Reference
Book Reference:
• Gail P. Hiduke, J.D.Ryan (2014) : Small business : An Entrepreneur’s
Business Plan. South-Western, Cengage Learning.
• Edward Blackwell (2008) : How to Prepare a Business Plan. London,
Kogan Page.
• Jeff Madura (2004) : Introduction to Business. South-Western,
Thompson , Mason.
Internet Reference:
• http://www.easy-French-food.com/French-drinks.html
• http://articles.bplans.com/writing-a-business-plan/