Digital media encompasses content communicated through the internet, utilizing devices like computers and smartphones to engage customers. The primary focus for any digital media campaign should be a company's website, which acts as an online hub for brand awareness and information. Effective digital media strategies include leveraging content, utilizing social media platforms, and implementing best practices for community engagement.

1. What is Digital Media?
Caryn Brown
BNI – Centers of Influence
8 August 2013

2. What is Digital Media?
• Content that is communicated through the
internet or computer networks.
• Digital Media makes use of electronic devices
such as computers, tablets, and smartphones
to market to potential clients and current
customers.
• Digital Media is mainly marketed through:
– Websites and Blogs
– Social Media Networks
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3. WEBSITE
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4. Your Website is Your Main Focus
• A company’s website should be the main
focus of any digital media campaign.
• It should be used as:
– a promotional tool
– a landing place for consumers to get additional
information and educate themselves on the
company
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5. Your Website is Your Company’s Online
Hub
• By creating an online identity hub for your
company, it will increase brand image and
awareness and you will be able to reach a
wider target audience more efficiently.
• All your Digital Media efforts should lead your
audience back to your website.
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6. Your Website’s Content
• Content refers to the text and images on your website.
• You need to update the content on your site often and
consistently.
– One of the easiest ways to do this is through blog posts.
– Blog posts will also keep people coming back to your site
and let visitors to your site know that the website (and
your business) is still in operation.
• Digital Media places a higher emphasis on content than
programming. Meaning what your website has to say
is more important than the programming in your site.
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7. SOCIAL MEDIA
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8. Social Media Networks
• Facebook
• Twitter
• Pinterest
• YouTube
• LinkedIn
• Foursquare
• Instagram
• Google+
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9. Social Media Best
Practices
• Set Goals
• Create a Plan and Content Strategy
and Stick to it!
• Track Growth
• Monitor what is being said
regarding your company on-line
• Listen to others in the community,
don’t just talk
• Communicate with your clients in
the way that they prefer
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10. Social Media Myths
• It’s Free
• It’s Fast
• It’s Viral
• You Can’t Measure it
• It’s Optional
• It’s Hard
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11. Other Ways Digital Media is Marketed
• Email and E-newsletters
• E-books
• Digital Billboards
• Digital Ads
• Text Messaging
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