Understanding the Impact of the Social Media on Digital Marketing and E-commerce.
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This document discusses the impact of social media on digital marketing and e-commerce. It explains that social media enables interaction without physical meetings and provides opportunities for customer engagement and information access. Social media influences user behavior by tracking browsing history, which is important for e-businesses to understand. Social media also allows businesses to gain wider reach through evolution of social commerce, which helps develop trust in the e-commerce sector. Product reviews on social media can strengthen e-commerce, while negative reviews are promptly addressed to build loyalty and retention.
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Social Media Marketing to Increase Brand Awareness
M. Bîja, R. Balaş
Monica Bîja
Faculty of Economics
"Aurel Vlaicu" University of Arad, Romania
Raluca Balaş
Economic College, Arad
Abstract
Social networks are becoming more and more
widespread and they are literally conquering the World
Wide Web. Facebook has managed to arrive even in poor
and remote territories which apparently have nothing to
do with our always on the move modern world.
However, only on the African continent there are more
than 100 million active Facebook users who represent
50% of the African population having access to Internet.
Thus, it would be huge marketing mistake for businesses
not to take into consideration this opportunity to get in
touch with prospective customers (Neti, 2011). Social
media is hot and has turned into a “must” for businesses
looking for brand awareness. Therefore, the techniques
used to attract customers by means of social networks
have gained quite a high degree of sophistry (Neti,
2011). In an age in which the average internet user
accesses his/her social network account at least fourteen
times a day, companies cannot afford to be absent from
this medium. The aim of the present paper is to present
the concept and characteristics of social media and how
it can be used in order to increase brand awareness.
M. Bîja, R. Balaş
8
Keywords: social media marketing, social networks,
social media strategies, brand awareness.
Introduction
Kietzmann J.H. (2001) explains that consumers used the Internet
for its content: they read it, they watched it, and they used it in order to
purchase various products and services. Nowadays, more and more
consumers are utilizing content sharing sites, blogs, social networking
and wikis - to create, modify, share and discuss Internet content. This
represents the social media phenomenon, which can have an enormous
impact on a business’ reputation, sales and why not on its survival in an
environment getting fiercer and fiercer as days pass by.
The Social Media Marketing is not such a new phenomenon as
many might be tempted to believe. It did not begin yesterday or the day
before yesterday. It is actually more than ten years old. The entire
phenomenon began with the launch of LinkedIn in 2003. But since this
is a network targeted mainly to businesses its popularity is much lower
than that of the social networks dedicated to the public at large
(Pradiptarini, 2011).
LinkedIn was soon followed by MySpace and Facebook in 2004.
The hysteria of sharing pictures, videos and thoughts on line was
augmented by the launch of YouTube in 2005 and of Twitter in 2006
(Pradiptarini, 2011). These are the main players on the market. They are
doubled by some mi ...
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Flathau unit1 slidshow
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Paper 5
The document discusses some of the ongoing challenges of ecommerce and online marketing, including difficulties measuring the effectiveness of online ads and consumer resistance to change. It outlines advantages like global reach and ability to target consumers, as well as disadvantages like clutter and annoyance from pop-ups. The document also examines how companies can use social media platforms like Facebook for online marketing campaigns.
Beyond Channels Social Media Trends Sfsu 3 16 10
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SME Online Customer Interaction
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Top 9 Most Important Social Media Trends for 2023.pdf
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E-Commerce Connected By Social Media: Microblogging Information Recommitted t...
In recent years, the boundaries
between e-commerce and social networking have
become increasingly blurred. Many e-commerce
websites support the mechanism of social login where
users can sign on the websites using their social
network identities such as their Face book or Twitter
accounts. Users can also post their newly purchased
products on micro blogs with links to the e-commerce
product web pages. In this paper we propose a novel
solution for cross-site cold-start product
recommendation which aims to recommend products
from e-commerce websites to users at social
networking sites in “cold-start” situations, a problem
which has rarely been explored before. A major
challenge is how to leverage knowledge extracted
from social networking sites for cross-site cold-start
product recommendation. We propose to use the
linked users across social networking sites and ecommerce
websites (users who have social networking
accounts and have made purchases on e-commerce
websites) as a bridge to map users’ social networking
features to another feature representation for product
recommendation. In specific, we propose learning both
users’ and products’ feature representations (called
user embeddings and product embeddings,
respectively) from data collected from e-commerce
websites using recurrent neural networks and then
apply a modified gradient boosting trees method to
transform users’ social networking features into user
embeddings. We then develop a feature-based matrix
factorization approach which can leverage the learnt
user embeddings for cold-start product
recommendation. Experimental results on a large
dataset constructed from the largest Chinese micro
blogging service SINA WEIBO and the largest
Chinese B2C e-commerce website JINGDONG have
shown the effectiveness of our proposed framework.
Forget Digital.. Future of media is in the "Internet of Things"
Today may be about Digital but tomorrow Brands will have an ever large force to reckon with -- The Internet of Things -- a world of interconnected things, devices, people and everything around us with be able to talk and learn from each other.. imagine with this means for the world of brands, media, marketing and communications... the opportunities are infinite!
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Digital Marketing and "Virtual Touch" Technology
The reach and effectiveness of digital marketing caused a decline in the usage of traditional marketing channels, including face-to-face interaction, paving the way for “virtual touch,” social media platforms, video marketing, and real-time chat applications to address consumer demand for authenticity and engagement in today’s digital marketplace.
Social Media and CRM - Short Paper
A Short Research Paper providing knowledge about current trends in internet marketing and social media to improve customer relationship management.
Impact of social media on marketing caleb.pptx
The document discusses the impact of social media on marketing. It begins by stating that social media has profoundly impacted modern business strategies and transformed traditional marketing paradigms. Social media platforms allow businesses to engage with target audiences in dynamic ways. The document then discusses how social media has empowered consumers to voice opinions and actively participate in shaping brands. It outlines some of the aims and purposes of analyzing social media's impact on marketing, such as understanding which social platforms are most popular and how branding awareness has changed. The document also provides examples of how some companies have successfully utilized social media to increase engagement. It concludes by stating that social media, when used strategically, can significantly enhance brands' visibility and customer relationships.
Digital life
Digital technologies have enabled unprecedented levels of self-expression and sharing online. While this presents opportunities for brands to engage, many consumers do not want direct engagement with brands on social media. To be effective online, brands must understand consumer motivations and add value through digital interactions in a way that is invited rather than intrusive. By developing compelling content and participatory campaigns, brands can tap into consumers' desire to connect and share, amplifying their messaging through advocates in an organic way. However, brands also need to acknowledge the power of consumer comments and reviews, both positive and negative, and work to maintain engaged online communities.
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Social Media Powerpoint
Social media has had a significant impact on marketing by allowing businesses to connect personally with consumers through virtual networks and communities. Over 4.8 billion people worldwide use social media, representing nearly 60% of the global population. This widespread reach has enabled businesses to advertise freely at a massive scale without paying for traditional advertising methods. Additionally, social media has lowered the skill requirement to become a marketer and increased opportunities for paid partnerships between companies and social media influencers.
Evolution of Digital Marketing part 1.pdf
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B2B Part III
This document discusses strategies for using social media and digital platforms to achieve business objectives. It outlines four main strategies: 1) Building brand reputation through engagement on platforms like Facebook and blogs. 2) Using mobile technologies like apps to reach customers. 3) Engaging businesses online through platforms like LinkedIn and forums. 4) Promoting open government and transparency through sharing data and information online. The document argues that these strategies can increase brand awareness, make connections, and take advantage of digital opportunities to help businesses outperform competitors.
Using Social Media for Business
This document discusses using social media for business. It begins by defining social media as social networking websites and blogs that allow users to interact and communicate. The growth of social media has led many businesses to create online presences on these platforms to connect with customers. The document then discusses how businesses can use social media for advertising, marketing, customer service, and brand management. Specific strategies covered include targeted advertising, peer recommendations, and using customers as brand ambassadors.
Perfect most strategies for e marketing
earning money through e marketing or e commerce may be amazing sound if followed by perfect strategies so hope my e book inside this make some knowledgeble sense
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Journal of Economics and Business Research, ISSN 2068 - 35.docx
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Digital Marketing for Financial Services Companies: New Mantras, New Media
Digital Marketing for Financial Services Companies: New Mantras, New Media
Top 9 Most Important Social Media Trends for 2023.pdf
Top 9 Most Important Social Media Trends for 2023.pdf
E-Commerce Connected By Social Media: Microblogging Information Recommitted t...
E-Commerce Connected By Social Media: Microblogging Information Recommitted t...
Forget Digital.. Future of media is in the "Internet of Things"
Forget Digital.. Future of media is in the "Internet of Things"
Role of social media networks in penetration of international
Role of social media networks in penetration of international
Digital Life - Understanding the opportunity for growth online
Digital Life - Understanding the opportunity for growth online
Understanding the Impact of the Social Media on Digital Marketing and E-commerce.
- 1. AT THE CLICK OF A BUTTON: UNDERSTANDING THE IMPACT OF THE SOCIAL MEDIA ON DIGITAL MARKETING AND E-COMMERCE Rohit Pawar eMBA MET Institute of Management
- 2. THE TERM “INTERNET” Reach of the internet is beyond limits, it has surpassed all its boundaries. “The Internet is becoming the town square for the global village of tomorrow.” – Bill Gates Unimaginable vistas for Business and Communication. Opportunity to use Social Media, exchange emails
- 3. IMPORTANCE OF SOCIAL MEDIA Enables interaction without the need for physical meeting. Information access. Social Networking Sites and Online communities take centre stage in this era of e-commerce. Customer engagement with brands/business on Social Media.
- 4. SOCIAL MEDIA’S INFLUENCE ON USER BEHAVIOR Importance of understanding users buying pattern on Social Media for e- businesses. Social Media’s unique way of tracking your browsing history. E.g. bewakoof.com
- 5. IMPACT OF SOCIAL MEDIA ON BUSINESS It enables business to gain a wider reach. Evolution of Social Commerce which increased social interaction between consumers and brands. Social Commerce helps in developing the ‘TRUST’ factor in the e-commerce sector.
- 6. CONSUMER BEHAVIOR AND E- COMMERCE E-commerce portals are today fully integrated with product reviews, recommendations, seller info. Characteristics of CB in terms of online shopping Perceived characteristics of web sale (online shopping exp, service quality, trust) Website and product categories (website features) Consumer characteristics (internet knowledge, demographic & psychographic variables)
- 7. SOCIAL MEDIA AND E-COMMERCE Product reviews by customers help in strengthening the e-commerce sector. Business encourages buyers to leave a review of their product. Negative reviews on Social Media are promptly responded to. Electronic word of mouth.
- 8. TO CONCLUDE… Satisfied customer leads to loyalty and retention. Still a doubt about the online transaction security. Government has an active role to play. In spite of shortcomings, without a doubt social media has a big role to play in e- commerce.