Digital media refers to electronic media used to store, transmit, and receive digitized information in an interactive format, similar to traditional media like newspapers, television, and radio. Some advantages of digital media include easy updating, democracy as anyone can publish, and convenience through choice of topics and lack of censorship. However, digital media also faces challenges like requiring computer access which can worsen class divides, issues with data integrity and source quality, and reliance on stable internet connections and server infrastructure. The future of digital media is shifting more towards digital literacy skills and a focus on being tech-savvy, digitally literate professionals who can work flexibly and collaboratively using current technologies.

1. What is Digital Media? Electronic media used to store, transmit and receive digitised information. A form of communicating, educating, socialising and human expression on an electronic platform. Digital media is an interactive form of the traditional modes of media, such as newspaper, television and radio.

3. Digital Media Vs. Analogue Media Cons of Digital Media: Accessibility Requires computer: To visit an online news source, user is required to be in front of a computer or internet providing source to access information, as opposed to having a physical copy that is accessible anywhere Class divide: Clear polarities between classes of those who have access to a computer and those who can’t afford to use online news media. People unable to access a computer will straight up not be able to access it at all, whereas newspapers are available to anyone who has some spare change.

4. Digital Media Vs. Analogue Media Data Integrity: Quality of sources: The more sites you click through, the more likely that your information’s sources will be skewed or watered down, or there is a lack of substance behind said news media. Blogs are still not a respected medium for news information, with a higher chance of them becoming opinion pieces and skewed than providing hard news that can be respected. Also issues with plagiarism, intellectual property, etc. Quality of connection/website/server/etc: Digital news media has the hurdles of internet connections, servers crashing, and errors in the coding of the actual website that need to be.

6. The Future of Digital Media Future of Digital Media Shift in global interest Focus on digital literacy – different to literacy 30 years ago Skills shortage What’s a digital media professional? Tech-savvy Digital literate Up to date with technology Flexibility Collaborative nature