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Join GiveMN Digital Strategist Jeff Achen for this in depth look at proven social media strategies and tactics for raising more money on Give to the Max Day. (NOTE: This is an intermediate level social media webinar.)
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Strategies for engaging people and organizations via Twitter on GTMD13
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Ideas for using Pinterest, Instagram and Google +
I have had a long career in mass media, broadcast communications, and social media. This portfolio is a capsulated look at the social media marketing work I've done over the past decade.
This guide is filled with tips and tricks to help you plan, organize, and market your next event!
From social media (including in-depth guides for Twitter and Facebook) to old-fashioned tactics and the latest event trends this guide is packed with info for eventprofs or those planning on throwing their first event.
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Before, During and After: Social Media for Event PromotionZimri Diaz
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Social media is one of the fastest growing and most powerful marketing tools for businesses.
The problem is that it can be overwhelming to start and keep up with all the aspects of social media.
This presentation will help you understand social media and how it can be used to promote your business.
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Numerous presenters at the Social Media Club of Hawaii shared their ideas on "what if" we connected the community, the businesses, and the tourism agencies suing social media to support and grow our visitors. I was the moderator and seeded the discussion with a few ideas of my own. Get links to the broadcast, the tweetstream, and the presenters here on my blog: http://www.barefeetstudios.com/2012/10/26/social-media-and-tourism-lets-talk-together/
Social Media for Event Planners - Making the Web work for your eventsKatie Laird
This presentation takes a peek at some of the hottest tools for event planners to utilize online. We take a quick look at the crucial networks, various free online event promotion tools and the 5 steps of an online event cycle.
This was presented to the Houston chapter of Meeting Planners International (MPI-HAC) on January 28th, 2009.
From the 2014 Rotary Convention (#ricon14) in Sydney, the 2 June workshop about how to transform your newsletter content for social media as well as tips for using images.
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This project involves an in-depth analysis of a startup firm called Toffee Talk. It includes an analysis of their target segment, current marketing strategies and metrics.
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- Content Narrative
- Tools and Techniques
How do I use social media to promote my nonprofit or cause? We cover the basics of how social media can help further your cause, social strategy, and best practices for getting started with Facebook and Twitter. This presentation was given for students working with Houston's Hashoo Foundation.
Key Note Presenter at the BRIC Business Marketing Conference. Tips to consider before you jump in, if you're treading water in the deep end, or even if you're comfortably doing laps.
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• Social media staffing structure configurations
• Internal social culture self-assessment and key stepping stones to becoming a social organization
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This was a presentation I put on for CNG: The Certification Network Group. Although the lens is through the eyes of a certification network, there's good content in there anyone interested in created ROI from their social media activity.
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Using social media prior to, during and after events is a great way to connect with your audience. This presentation will outline the best practices for planning and executing social media outreach around events. Interactive components of this session will ask people to tweet using #UMDSocial, critique posts and more.
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The problem is that it can be overwhelming to start and keep up with all the aspects of social media.
This presentation will help you understand social media and how it can be used to promote your business.
We will cover the basic social media platforms and how each can help your business.
You will leave the presentation with tools and knowledge to help you incorporate social media into your current marketing plans and "beef up" your existing social media presence.
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Using Social Media to Promote an Event
1. Using Social Media to
Promote an Event
Caryn Brown
Waco Kiwanis Club
27 August 2013
2. Why Use Social Media to Promote
an Event?
• Event promotion through Facebook,
Twitter, or LinkedIn can attract more
attendees than any other form of
promotion; making it crucial for all
businesses to establish a Social Media
presence for their event.
– Time and effort are the main elements
required to effectively utilize social media to
your benefit.
– You can communicate with people from all
kinds of backgrounds and inform them about
10/24/2014 www.DigitalMediaButterfly.com 2
3. Sound Familiar?
• Events – be it a networking gathering,
open house, fundraiser, or class – are by
nature, social affairs.
• People attend events to connect, interact,
and share with their peers.
• People join social media networks such as
Facebook, Twitter, and LinkedIn to
connect, interact, and share with their
peers.
10/24/2014 www.DigitalMediaButterfly.com 3
4. Don’t Drown your Audience
• That doesn’t mean every tweet, Facebook
post, or LinkedIn update should be
promoting your organization's event.
• I recommend at least an 80/20 ratio for all
your social media efforts.
– 80% of your updates focused on informational
posts
– 20% of your updates focused on promotion
• If all you do is promote the event, your fans and
followers will tune you out and may stop following
you all together. 10/24/2014 www.DigitalMediaButterfly.com 4
5. Social Media Channels
to Use to Promote an
Event
• Facebook
• Twitter
• LinkedIn
10/24/2014 www.DigitalMediaButterfly.com 5
6. Facebook
• Facebook is one of the most
popular social networking
sites.
– It can be used as a scalable,
effective, and inexpensive tool
to promote an event.
• Preparations should begin at
least a month before your
event.
• Fans should be encouraged to
share the events with their
‘Friends.’
• Each fan will have diverse
connections, and each
connection in turn, will have
some more.
• Promoting your event will
attract attention and help your
event get more attendees
– Options such as ‘Share’ and
‘Like’ have immense power to
make an event truly
successful.
– You may also post your event
on other Pages within
Facebook as a large number
of people who follow similar
events will be alerted about
your event.
10/24/2014 www.DigitalMediaButterfly.com 6
7. Facebook: Facebook Event
• Create a Facebook event for your
organization’s event and make sure to
regularly post content on your Facebook
event.
• Encourage your volunteers, board members,
and speakers, to post on the event page to
help with engagement.
• Once the event page has been created, you
will have to attract audiences.
– People who have ‘Liked’ your organization should
be invited to the event through Facebook.
– The rate of response can be significantly
increased if you also send out emails to the
10/24/2014 www.DigitalMediaButterfly.com 7
8. Twitter
• Tweet regularly and
release important
information that will
interest potential
attendees.
– Ask your helpers to ‘retweet’
your posts so that their
followers can see them and
be informed of your event.
• Since Twitter allows only
140 characters per tweet,
catchy phrases and details
of influential attendees can
help you attract more
guests.
• You can also communicate
with those who ‘Favorite’
• Posting the same or
similar tweets can bore
and annoy your followers.
– Make sure that each tweet is
unique and is sent at regular
intervals.
• Tweets that mention the
countdown to your event
should be sent daily along
with some highlights of the
event.
• Art, in the form of your
company’s logo or event’s
graphic will certainly catch
the eye of users, and
inserting them in your
posts will help your event
10/24/2014 www.DigitalMediaButterfly.com 8
9. Twitter: Twitter Hashtag
• The best way to reach out to a large
number of people is through hashtags.
– A short and unique statement about your
event should be created and inserted in each
tweet you post.
– All hashtags start with the # sign. (i.e.
#WacoSMB)
– Everyone who shares your tweets, or tweets
about your event will be connected through
the hashtag.
10/24/2014 www.DigitalMediaButterfly.com 9
10. LinkedIn
• LinkedIn is a social
networking site that is
designed primarily for
businesses and
professionals.
• Join groups so that your
organization gains
publicity.
– Groups that are related to a
particular niche will expose
your organization and
event to a large number of
people, thereby spreading
the word and attracting
interest.
– Direct messages, with
information about your
event, can be sent to
people who are part of
• Content is crucial when
promoting your event on
LinkedIn, so gauge the
right information and
make your messages as
interesting as possible.
• LinkedIn does not have
an events function, but
you can still reach out to
industry contacts by:
– Sharing your event on your
organization’s page, and to
any relevant groups
– Sending direct messages
to connections who may be
interested (important: don’t
spam all of your
connections, pick and
choose!)
10/24/2014 www.DigitalMediaButterfly.com 10
11. USE SOCIAL MEDIA TO:
10/24/2014 www.DigitalMediaButterfly.com 11
12. To Promote The Event
• Create a Calendar of
Content
• Post Ideas
• Event Registration
10/24/2014 www.DigitalMediaButterfly.com 12
13. Promote Event:
Create Calendar of Content
• Create a calendar prior to the opening of
ticket sales so you can determine what
content to push out and when.
• Remember that you will really use social
media to its advantage if the online
promotion is initiated long before the
event.
10/24/2014 www.DigitalMediaButterfly.com 13
14. Promote Event: Post Ideas
• Announce when there is a limited number
of seats
• Fill last minute cancellations
• Share what attendees can expect at the
Event
10/24/2014 www.DigitalMediaButterfly.com 14
15. Promote Event: Event Registration
• When creating your event registration
page, be sure to place social media
buttons directly on it.
10/24/2014 www.DigitalMediaButterfly.com 15
16. To Enhance the Event
Experience
• Real-Time Tweeting
• Encourage Picture
Posting
• Respond to Questions
10/24/2014 www.DigitalMediaButterfly.com 16
17. Enhance Event Experience:
Real-Time Tweeting
• Live reporting through real-time tweeting
while the event is still in progress allows
those who were interested in the event,
but are unable to attend, to be a part of the
event.
– This keeps the people engaged and
interested in the event even if they are not
present at the event. Thus, increasing footfall
for the next year's event.
– Make sure to tag all posts on Twitter and
Instagram with your event’s hashtag 10/24/2014 www.DigitalMediaButterfly.com 17
18. Enhance Event Experience:
Encourage Picture Posting
• Encourage attendees to post pictures of
the event to Instagram and Facebook to
share their experience with their circles.
– You can step this up a notch by adding a
photo booth to your event.
– Easiest way to encourage this is with a sign at
the event.
• Don’t forget to add your hashtag!!
10/24/2014 www.DigitalMediaButterfly.com 18
19. Enhance Event Experience:
Respond to Questions
• Event attendees can post inquiries to
Social Media during the event.
• Organizers should be monitoring Social
Media to respond and provide support.
– Make sure you include your hashtag in all
responses!!
10/24/2014 www.DigitalMediaButterfly.com 19
20. To Extend the Event
• Share Pictures
• Get Feedback
• Maintain a Community
10/24/2014 www.DigitalMediaButterfly.com 20
21. Extend the Event: Share Pictures
• Posting pictures of your event afterwards
on Social Media allows others to share the
pictures of the event within their circles.
– Don’t forget your hashtag!
• This will also help create a buzz for the
next event!
10/24/2014 www.DigitalMediaButterfly.com 21
22. Extend the Event: Get Feedback
• Monitor Social Media buzz from your event
after the event ends to help provide insight
to make the event even better next year.
10/24/2014 www.DigitalMediaButterfly.com 22
23. Extend the Event: Maintain a
Community
• With an annual event, Social Media can be
used to keep your community engaged all
year round.
– Post to your organization’s Social Media
pages consistently, not just when you have an
event!
10/24/2014 www.DigitalMediaButterfly.com 23
24. Don’t Forget to:
• Keep On-line and Off-line
marketing in Sync.
• Be Active on Social
Media.
• Assign one person to be
responsible for Social
Media.
– With multiple people
posting to Social Media.
10/24/2014 www.DigitalMediaButterfly.com 24
25. Got Questions?
Caryn Brown
Website Crafter and Social Media Strategist
Digital Media Butterfly
caryn@DigitalMediaButterfly.com
(254) 722-2991
Services Offered:
• Set up and Integration of Social Media
Presence
• Website Implementation and Updates
• Technical Writing (including Social Media Usage
Policies)
• Training and Public Speaking