The document discusses the pros and cons of digital marketing, highlighting advantages such as global reach, cost efficiency, improved conversion rates, and precise targeting. It also addresses challenges like the need for ongoing skills training, time consumption, high competition, negative feedback from consumers, and potential wasted advertising costs. Various digital marketing strategies, including social media marketing, email marketing, content marketing, and pay-per-click advertising, are mentioned as effective tools for brand promotion.

1. PROS & C0NS OF DIGITAL
MARKETING
Presenter Name: Kainat Shahid
Date: 14 , May , 2024

2. PROS OF DIGITAL MARKETING
Global reach You can reach
your service to anywhere
in the World.
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3. Cost efficiency Cost
Effective Give
Scope to Small
business Owners.
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PROS OF DIGITAL MARKETING

4. Real Data Easy to
Measure & Act
Accordingly.
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PROS OF DIGITAL MARKETING

5. PROS OF DIGITAL MARKETING
Improved conversion
rate by Using
Relevant Content and
make easy for user
to take action
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6. PROS OF DIGITAL MARKETING
Precise Targeting
is Possible using
Digital Marketing
efforts.
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7. CONS OF DIGITAL MARKETING
7
Skills and Training Grow
skills get trained and
focused to learnt
because the tool and
trends change all the
time so it's important to
stay up with them

8. CONS OF DIGITAL MARKETING
8
Time Consuming
DM can TC due to the
constant need to create
content monitor
performance stay up to
date with trends and
manage multiple task so
work with patience and
consistency

9. CONS OF DIGITAL MARKETING
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High competition
The digital space is
highly competitive
making it difficult to
stand out

10. CONS OF DIGITAL MARKETING
10
Negative feedback
Digital platforms
make it easy for
customer to share
negative feedback
and reviews

11. CONS OF DIGITAL MARKETING
11
ADVERTISING & MARKETING
COST MONEY
Wasting marketing
efforts by targeting the
wrong audience it
would be a serious and
costing effect

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13. REAL TIMES OF DIGITAL MARKETING
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REAL TIMES OF EXAMPLE

14. SOCIAL MEDIA PLATEFORMS
is practice promotes your
brand &your content on social
media platforms to increase
your brand awareness drive
traffic & generate leads for
your business
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E mail marketing Company use
e mail as a way of
communicating with their
audience. E mail is often used to
promote content, discounts &
events as well as to direct
people towards the business
website The type of e mail you
might send in an e mail
marketing campaign includes
Blog subscription news letter
Follow up e mail to website
visitors who download
something
E-MAIL MARKETING

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Content Marketing
A strategy approach to building
trust & driving results Through
content Marketing you can
Establish your brand as a
thought leader and authority in
your industry Build relationship
with your target audience and
increase brand loyalty By
focusing on the need & interest
of your target audience, content
Marketing enables you to
create. An everlasting impact
and achieve long term success.
CONTENT MARKETING

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Pay per Click
PPC drives traffic to your website
by paying a publisher every time
you ad is click One of the most
common types of PPC is google
ads, which allows you to pay for
top slots on google search engine
results pages at a price "Per Click"
Of the link you place
PAY PER CLICK

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