People, who did not grow up in the Internet Age are often afraid to use Social Media in their Job Search. They either do not know enough about; can't see how it applies to finding a job; and often just plain fear it. This presentation is very basic and addresses most of these concerns. It's just enough, but not too much for older workers to understand and manage.

1. Social Media for Us Old Farts
Looking for Work
Nothing too complicated. Nothing you do not need to know.
And…nothing you can avoid using when looking for jobs!

3. Using social media can be a useful TOOL in extending your exposure to
a broader network.
It is not wise to rely on them exclusively for landing that new,
interesting, challenging job.
Why?
Because if you don’t understand the fundamentals of good job
searching, these tools will only provide the illusion that you’re doing
something productive, rather than help you land that “better fit” job.

4. Applicants with referrals -i.e a friend of a friend in the
department or a mentor willing to put in a good word -
are FIVE times more likely than average to be hired than
someone who simply applies.
We accept this as true and correct as we wade into Social Media
for Job Search SUPPORT Activities.

5. It is not that job boards don’t work, there
are many other ways to get that ideal
position that you actually deserve!

6. In 2016, A recruiting study concluded:
37 percent of recruiters felt that their primary source for finding
talent was social and professional media outlets.
26 percent cited using paid job boards.
11 percent said they worked from direct applications
3 percent cited recruitment agencies as their main source of talent.

7. With so many recruiters
looking for YOU online, can
you afford NOT to be found?

8. 1. Make sure you have a solid online presence. Your LinkedIn profile should be complete, with
a strong summary section and accomplishments associated with each of your jobs. Accumulate
blog posts of interest to professionals like yourself, or those who work in your kind of business
or industry.
2. Carefully scrub your social media sites for anything that might shed a negative light on
you. Get rid of pictures of yourself doing anything that could be misinterpreted as malicious or
socially unacceptable.
3. Consider deleting your posts on Facebook bashing either President Donald Trump or
Hillary Clinton.
4. Keep your LinkedIn posts professional.
5. Check yourself out on Google and Bing. Make sure to check different ways you might be
found online
6. Use Google Alerts to track yourself. As Google continually crawls the internet, it will alert
you whenever any of your search items are found in a new posting or site, and give you the URL
to check it out.

9. Social Media Basics for Us Old Farts
1. Computer Device (i.e. PC or Mac/Laptop/Tablet/Smartphone)
2. Internet Connection
3. Web Browser (i.e. Explorer/Google Chrome/Firefox/Safari)
4. Email Account (i.e. Gmail/AOL/Yahoo/other).
5. Password Manager (Optional) (example: https://www.dashlane.com/passwordmanager)

10. What Does it All Mean?
• Internet/The Web/Online (all the same thing)
• Web Site – “Information Pages for All Entities”
• Web-Browser – “Window to the Web”
• Search Engine – “Reference Library of the Web”
(ex. Google)
• Directory – “Recommended Websites”
(ex. Yahoo)
• Logins/Passwords – “Keys to unlock Web Sites”
• E-Mail – “Online Correspondence ‘Letters’ ”
• Auto-Reply - “Automated ‘Form Letters’ ”
• Job Board - Modern Day “Help Wanted Ads” (ex.
Monster, CareerBuilder, Indeed, Craigslist)
• Job Posts – Modern Day “Help Wanted Ads”
• Registration Page – “Basic Personal Information”
• FAQ – Answers to “Frequently Asked Questions”
• Upload/Download – Sending info to & from Web Sites

11. What are they Various Types of Job
Boards?
General – “For any and all Job Seekers”
(ex. Career Builder, Monster, Indeed,
Craigslist). + LinkedIn.
Specialty – “Niche/Boutique”
(ex. SelectLeaders [real estate], Media
Bistro [creative types], DICE [IT], etc.)
Aggregators - “pulled from several
different sources” into one.
(ex. Indeed, Simply Hired)

12. Other Sources for Online Job Posts
Department of Labor –
Jobs4Jersey.com
College Career Services –
Monmouth U., Rutgers U,
Brookdale CC, Rider U, Ocean
County CC. Georgian Court U.
Organizations &
Associations - IEEE (Electr.
Engineers, AMA (American
Marketing Assoc)

17. • Put in the Time to Make Your Profile
Awesome
• Get a Custom URL (you create this within
LinkedIn)
• Choose a Great Photo
• Write a Headline That Rocks (showcase
your expertise)
• Don’t Waste the Summary Space (3-5
short paragraphs, bulleted)
• Avoid Buzzwords Like the Plague
• Treat Your Profile Like Your Resume
(highlight best accomplishments)
• But Use the First Person (not for resume,
but OK for LinkedIN)
• Get Personal (present yourself as
conversational w/personality)
• Be Warm and Welcoming (be you)
• Show Your Achievements

18. • Include a Current Job Entry, Even When
Unemployed:
if you’re unemployed, is to create a dummy job
listing in the current section that includes the job
title(s) you're targeting—‘Full-Time
Student/Financial Analyst in Training’—followed by
a phrase like ‘In Transition’ or ‘Seeking New
Opportunity’ in the Company Name box."
• Add Multimedia to Your Summary and Your
Work Experiences (Web Sites, etc)
• Add Projects, Volunteer Experiences, or
Languages
• Request One LinkedIn Recommendation a
Month
• But Make Recommendations Strategic
(approach the right people)
• Don’t Be Afraid to Cut a Recommendation
• Manage Your Endorsements (Avoid too many)
• Update Your Status (whatever is new and interesting)
• Become an Author (Blog on LinkedIn) Or Add Your
Blog
• Be a Groupie (Join groups, strategically)
• Have at Least 50 Connections
• But Don’t Add People You Don’t Know (complaints
can lead to shut down)
• Don’t Go Overboard
• Keep Your Job Search Under Wraps (if working,
currently)
• Make Sure People Can Find You
• * Not Essential

19. 1. Fill out your profile with your professional history.
2. Classify your friends
Create a “new list.” Create one called “Professional” or “Work. Share
professional updates.
3. Post content and respond to other people’s postings.
4. Find networking connections.
You can target:“My friends who work at X Company.” Click through that tab
and you’ll see your friends who work there.
5. Search for and join relevant Facebook groups. Including groups that share
jobs.

20. 1. Never provide a Social Security number, or personal information such as date of birth, gender, or race when you
apply for a position.
2. If you drop your application off in person, don't just hand your information over to the first employee you see.
Make sure you're giving your material to the manager or someone in human resources.
3. When completing an application online, make sure the Internet site is secure. Look for the URL in your browser to
start with https, or you should see a small lock icon in the browser.
4. When you create and save an online profile, ensure that you're using a strong password unique to that
company's website and application. Do not use a password that you use for your personal email or any other source.

23. Marc LeVine, Recruiting Consultant
Edgewood Properties
1260 Stelton Road
Piscataway, NJ 08854
Ph: 732-985-1900 x1140
Email: mlevine@edgewood properties.com
Web Site:
www.edgewoodproperties.com/careers